Patagonia's Anti Growth Strategy University Of Scranton 504 A Management Module Week 2 Discussion Assignment

2030 words - 9 pages

Patagonia’s Anti-Growth Strategy
By J. B. MacKinnon
May 21, 2015
Patagonia has a distinguished record of environmental philanthropy. The company is also seeing double-digit annual growth.
Photograph by Robert Alexander/Getty
Earlier this month, a peculiar vehicle appeared on the streets of Manhattan and Brooklyn: a biodiesel-fuelled, reclaimed-wood camper that could have been a food truck selling vegan “ish” and chips. But instead of a meal, the truck was made to sell a message on behalf of Patagonia, the outdoor-clothing company.
The camper, dubbed Delia, was on a six-week cross-country road trip, repairing outdoor gear and selling used Patagonia products along the way. The amount of fixing that went on was humble in scale: ninety-three garments in New York City and about twenty-one hundred nationwide. The tour, which ended May 12th in Boston, is better thought of as the latest embodiment of the company’s ongoing campaign to encourage a national conversation about the threat posed to the planet by a global economy that depends on relentless growth and consumerism.
That conversation—despite being spurred, in recent years, by such figures as the author-activists Bill McKibben (a former staff writer) and Naomi Klein; the economists Robert Costanza, Tim Jackson, and Peter Victor; and the participants in a thinly spread “degrowth” movement—has so far failed to reach the volume even of mainstream Internet buzz. Yet anti-consumerism is clearly helping to build the Patagonia brand. Indeed, the company is seeing double-digit annual growth.
Rick Ridgeway, Patagonia’s vice-president of environmental affairs, told me that the company’s approach was inspired by a 2009 Times story he read about consumer spending during the last days of the Great Recession. The article noted that the financial squeeze was putting “value in vogue”—and not only in the predictable form of bargain hunting. Impulse buying and conspicuous consumption had slowed, and some shoppers were seeking goods that offered enduring worth, such as fuel-efficient vehicles and gardening tools that allowed them to grow their own food.
“That really caught my eye, because that is our value proposition. That is what we’re trying to deliver to our customers—those kinds of products,” Ridgeway said. “I thought, Wow, if at least some small cohort of people are recognizing that, then those people are our people, and how could we do a better job of giving them what they need to live more responsibly, not just in recession but any time?”
The company’s anti-materialistic stance ramped up on Black Friday, 2011, with a memorable full-page advertisement in the Times that read, “Don’t Buy This Jacket.” The ad’s text broke down the environmental costs of the company’s top-selling R2 fleece sweater and asked consumers to think twice before buying it or any other product. The attention the ad received helped to bump Patagonia’s 2012 sales significantly.
In September, 2013, the company launched its Responsible...

Other Essays On Patagonia's Anti Growth Strategy - University of Scranton 504A Management Module - Week 2 Discussion Assignment

Spanish, segment 2, Module 5 exercise B, Module 6 exercise D, - Florida Virtual School/Spanish - assignment

581 words - 3 pages 5. En Argentina cuando nieva y hace frío necesito ____________. 1. una bufanda y un abrigo 2. una camiseta y pantalones cortos 3. un libro y unos discos compactos 4. un paraguas y un impermeable Module 8 Exercise B: Leisure Vocabulary 1. Fill in the blank with an activity you'd like to participate in during this type of weather.
Cuando hace mal tiempo, me gusta leer.

 2. Fill in the blank with an activity you'd like to participate in during this

3501 management with the marketing strategy - university of birmingham - assignment

538 words - 3 pages management is a responsibility that brings many challenges. A large part of these problems are trivial, and other issues are critical to the prosperity of the organization, especially in terms of strategic performance and the bottom line of the organization. Bounded Rationality - Bounded rationality does not help traditional economists model the market and behaviour. However, as a way of life and money, it makes a lot of sense. Herbert A Simon (2000

COMM1700 Interview Assignment Report - Dalhousie University/ COMM1700 - Questionnaire Discussion

501 words - 3 pages 4 Findings and Discussion: The findings of this survey will be presented in 2 parts: ● The rate of people who trust the Tiger Patrol Service ● Reason of different opinions among people around this issue 4.1 The rate of people who trust the Tiger Patrol Service A major thing that the survey shows that most of people choose to trust the “Tiger Patrol Service”. We set the score above or equal to 5 as people who trust this service. And the

professional ethics case 2 study assignment 1 - University of Waterloo, PHIL333 - assignment

1100 words - 5 pages that if Dr Cee had opened up to Ms. Kay on how he felt about the experimental treatment even though ninety- five percent of the previous ones conducted in the lab failed, she might have reasoned with him to consent to the treatment. In this way, irrespective of the outcome, it will lead to overall happiness in the long run. 1 Running head: NORMATIVE ETHICAL THEORIES 2 NORMATIVE ETHICAL THEORIES Kantian deontology states that the intention one

Biblical Worldview assignment pt 2 - Liberty University - Assignment

637 words - 3 pages Aline Aidar RLGN 105-005 September 28th, 2018 Worldview Writing Assignment Part 2 A worldview is someone’s perspective of the world based on their origins and morality; it is to see the world through a pair of lenses, that is usually related to a particular culture and beliefs, which makes people acquire a common sense about what is right or wrong, and also about existence. Moreover, it is a personal perception of life, and the development of

Unit 2 Assignment about methods of policing - Purdue University CJ110 - Essay

2214 words - 9 pages Running head: Policing and crime analysis 1 Policing and crime analysis 8 Models of Policing and Effective Crime Analysis Billie S. West CJ110-01 Purdue University Global April 28, 2019 Models of Policing and Effective Crime Analysis One of the main goals of law enforcement is to prevent crime from happening. The purpose of this paper is to inform the reader about the different models of policing, how they work, and how effective crime analysis

PE 2 BusMgt 2321. The second personal explanation assignment. - The Ohio State University/2321 - Assignment

1417 words - 6 pages out the cover sheet acknowledges that each member attests the work submitted was completed only by members of the group (i.e. if anyone copied from another group and submitted it to the group, each member of the group is guilty of plagiarism). 2. Final Submission. · Up to 25 percentage points will be deducted for “non-professional” reports (i.e. neatness). · If the assignment is incomplete or if the grader feels a poor effort was made, the entire

public health paper online class project week 2 - South University - Introduction to public health paper

551 words - 3 pages Week 3 Discussion: Cohort Studies Lorraine Trotter South University PHE 2001 Cohort studies are very powerful studies but case- control studies have the tendency at being more popular and yes I do agree with this statement. I agree with this statement because case control studies are the quickest out of the two, they are not expensive to implement, they don't require as many as subjects as a cohort study, and they also let more than one exposure

Corporate Governance in the UK compared to Japan - Portsmouth University Year 2 - Assignment

1692 words - 7 pages are five principles of UK code which are listed and explained below. Principles Leadership The leadership element of the code states that every company should be controlled by an effective board who are responsible for the long-term success of the company. It also states that the chairman of the company is responsible for the leadership of the board and that non-executive directors should always play a part in strategy of the company. Effectiveness

discussion and comparison of Elizabeth - new jersey city university MHS101 - assignment

1374 words - 6 pages Discussion and comparison of Elisabeth zacharie In middle age of western music, neumes was an effective method to memorize melodies and the frame of a chant. It gave people a sense of what was the melody’s contour, even the exactly accurate pitch and rhythm were missing. This way was useful during the medieval period because people had learned music by using oral transmission for centuries before they invented neumes. According to what we

My Work My Vision, a dialogue between two artists for HUM106 - Assignment 2 HUM106 Strayer University - Essay

475 words - 2 pages Assignment 2: My Work – My Vision HUM106 Interviewer: Senor Picasso and Sir Van Gogh, which work do you consider your most significant accomplishment and why do you think so? Picasso: I have so many works that are significant, however one that I believe is a true work of art is Guernica. This work shows the innovation the art world refers to as Cubism. I was the founder of that movement and perfected the style. No other artist has had that type

Similar Papers

Module 5 Ra 2: Psychological Evaluation And Risk Assessment Argosy University/ Forensic Psychology Assignment

2510 words - 11 pages Running head: FORENSIC PSYCHOLOGY ASSESSMENT 2 FORENSIC PSYCHOLOGY ASSESSMENT 2 Module 5 RA 2: Psychological Evaluation and Risk Assessment Argosy University June 25, 2018 The parole board works with the criminal justice system by obtaining a psychological assessment on the prisoner, who is up for parole, to determine if the individual can be released back into the community and not pose a risk of recidivism. Also, the parole board enlists the

Strategic Management And Techonologgy Week 1 San Ignacio University Assignment

567 words - 3 pages 1 Running Head: HOMEWORK 1, CHAPTER 1 & 2 4 CHAPTER 1&2 San Ignacio University Strategic Management and Technology Prof. Dr. Lemus JENNIFER TELLES Discussion Questions Page 10 1. Why is innovation so important for firms to compete in many industries? The increasing importance of innovation has been driven largely the globalization of markets and the advent pf advanced technologies that enable more rapid product design and allow shorter

Group Assignment For Semester 2, 2018 University Of Adelaide Assignment

730 words - 3 pages Assignment Advance Funds Management (M) Semester 2, 2018 Assignment Brief: Your 3-member Mutual Funds Analysis team has recently been hired to (i) Create an Australian Equity Active fund, (ii) Analyse a US bond fund, (iii) Create an Australian/US multi-asset (Equities and Bonds only)class fund. Requirements: 1. Create and Active Australian Equity fund Each team will create an active Australian equity fund. This portfolio will have a tracking

Module 2 Assignment 3 Tracking Edf 2085 Essay

1405 words - 6 pages Module 2: Assignment 3 - Tracking After reading the two assigned articles listed for this assignment; Education and Socioeconomic Status and Education Next – The Detracking Movement, I must admit that based off of my education experience, I too suffered from the effects of these systems. That being said, I’d like to take this time to discuss, based off of my own educational experiences, how I believe economic inequalities impact society