Polaris Case Analysis

570 words - 3 pages

PROBLEMAfter reviewing the facts of the article, it appears to me that the problem at Polaris is one of poor organization and structuring of the companies resources.ALTERNATIVESThe first alternative in solving the organizational problem at Polaris is to expand the marketing research and development teams to cities outside of the Midwest, such as Burlington, VT, Portland, ME, and Manchester, NH in the Northeast and Denver, CO, Helena, MT in the Midwest, and Tempe, Arizona in the southwest and other US and foreign cities where Polaris' products may have a market.AdvantagesThis alternative organizes Polaris better in terms of marketing and researching products for the future. It will better organize the company ...view middle of the document...

A second alternative in solving the organizational problem of Polaris is to fund and open new research and development centers in bigger cities in the US.AdvantagesThis alternative should organize the company better in attracting a broader range of engineers and designers, a problem that the current structure has been lacking in Roseau. Also, expanding the R&D funding will show investors and creditors that the organization is structuring itself to expand to other areas of the world and US.DisadvantagesThis alternative will cost the company a good deal of money and if the R&D is not a success, you made the company less efficient.The third alternative would be to keep the core of the organization intact in Roseau but expand the number of employees so that they can increase production and increase marketing in the Midwest.AdvantagesThis alternative sticks to what has worked for the company. Roseau is where the heart and sole of the company is and the best workers and idea will come from those that know the company best.DisadvantagesThis alternative does not change the organizational structure of the company to better position itself to expand its product lines and market sales to other areas of the country and the world.RECOMMENDATIONFrom the choice of alternative solutions available, I would choose the second alternative, which would be to increase funds for the expansion of R&D to bigger cities in the US, and the first alternative, which was to expand the marketing and research teams to other cities around the US and the world. Both of these alternatives organize Polaris' resources best for the expansion of new product ideas and target audiences outside of their current market.

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