Positioning A Product To The Market. Virginia Tech Paper

424 words - 2 pages

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Market Proposition
The store offers a large variety of products satisfying the curiosity of the customers. The types range from Clothing, shoes, handbags, and jewelry. For each array, the client has the freedom to make choices regarding the material used in the manufacturing of the product, the manufacturer and the product style. The men outfit styles include jean jackets, blazer, and duffle coats over cardigans among others. For ladies, the store has varied choices depending on the trending and recent fashions. The products in the store are of high quality and only stocked according to demand.
The store solves the customer’s problems of time wastage by providing an online platform where potential customers can place their orders and be delivered to them directly at home or designated postal addresses. However, the details about sizes are not available to online users. The customers to know her/his body size then indicate it in order before submitting so that the store employees face a little challenge in identifying the right commodity to be packaged for the customer. To be defined for the filtering of products is gender. The store offers a better alternative in selecting the right size by allowing customers visiting to store to...

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