COLGATE -positioning -branding -communication -budget(advetr)-- break-up & what method -marketing mix- 4P -profit n loss proformaPositioningCompany had to decide whether to position "Precision Toothbrush" as Niche Product or as a Mainstream Product. So we would like to suggest that they should initially launch it as a niche product because Owing to capacity constraints, market demand won't be satisfied for the initial years but later on they should pursue the mainstream positioning strategy for the Precision as it would minimize cannibalization and gives higher profits. Pursuing a mainstream strategy takes advantage of the rapid growth in the retail outlets (mass merchandisers & c ...view middle of the document...
In case of precision it should be an information that will contribute to success. Colgate should position precision toothbrush as therapeutic product which would lead to healthier gums by removing plaque and by making consumers acknowledging gum disease problems. In order to communicate they should use different mediums of adverisement such as T.V, Radio, magazines etc. They should also promote through doctors, samples coupons and product bundling. T.V and radio could be used as very effective medium of communication.Marketing MixThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Promotion and Place.Product : Precision toothbrush is a product that should add value to buyers life. It should also add utility an meet wants and needs of targeted consumers. Product should be unique and different from all similar products that are available in the market.Price: In case of precision toothbrush price indicates towards quality. Even though the quality of...
