Precision By Colgate Essay

707 words - 3 pages

COLGATE -positioning -branding -communication -budget(advetr)-- break-up & what method -marketing mix- 4P -profit n loss proformaPositioningCompany had to decide whether to position "Precision Toothbrush" as Niche Product or as a Mainstream Product. So we would like to suggest that they should initially launch it as a niche product because Owing to capacity constraints, market demand won't be satisfied for the initial years but later on they should pursue the mainstream positioning strategy for the Precision as it would minimize cannibalization and gives higher profits. Pursuing a mainstream strategy takes advantage of the rapid growth in the retail outlets (mass merchandisers & club ...view middle of the document...

In case of precision it should be an information that will contribute to success. Colgate should position precision toothbrush as therapeutic product which would lead to healthier gums by removing plaque and by making consumers acknowledging gum disease problems. In order to communicate they should use different mediums of adverisement such as T.V, Radio, magazines etc. They should also promote through doctors, samples coupons and product bundling. T.V and radio could be used as very effective medium of communication.Marketing MixThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Promotion and Place.Product : Precision toothbrush is a product that should add value to buyers life. It should also add utility an meet wants and needs of targeted consumers. Product should be unique and different from all similar products that are available in the market.Price: In case of precision toothbrush price indicates towards quality. Even though the quality of the...

Other Essays On Precision By Colgate

adadwq sdadasd Essay

504 words - 3 pages Dengan Smarty Ring, Anda bisa membaca notifikasi di handphone Anda melalui jariKetika semua orang membicarakan kecanggihan Google Glass atau smartwatch, tak banyak orang yang berpikir bahwa sesuatu yang ukurannya lebih kecil dari itu juga bisa berguna. Ide itulah yang diusung Smarty Ring, yang memperlihatkan semua notifikasi handphone Anda sehingga Anda tidak harus mengangkat handphone Anda untuk mengetahui apa yang terjadi. Smarty Ring, yang

commerce Essay

519 words - 3 pages Related text: American History X Comment by George Moulos: You can't analyze a film the same as a book.If you re doing film you have to do film techniques, not literary techniques.-Derek Vinyard after going to prison and learning that his prejudice stemmed from ignorance he teaches his brothers Danny vineyard that his fascism and racism was wrong and ignorant.Movie Summary:Derek Vineyard begins in the movie as a troubled young man who due to his

Miniscribe Corporation

1685 words - 7 pages controls as accounts are held up by as much as three months compared to the industry's two-month average collection period, a time discrepancy that MiniScribe cannot afford to have.It can also be seen that to support the declining cash flows, the corporation is continuously relying on short-term borrowings and other financing options which further add stress to MiniScribe's cash flow problems come payback. These issues further substantiate the

dream world

384 words - 2 pages Dream worldThe warmth of the blanket upon me keeps my body safe and relaxed. My arms and legs stop trying to interact with this physical world. Peacefully, they give up and rest. My head falls further into the softness of my pillow. My eyes are closed slightly and my mind. I use my intuition to see through the world. I dream…Suddenly, the deafening noise of the alarm clock woke me up with a startling jolt. It seemed as though I had fallen

the adverb clause.ppt

754 words - 4 pages . The student standing by the door is Lee Mo YungThe girl in the green dress is going to sing a songThe king of Spain is very popularThe man who came to dinner will not see us againKEY TO Pg. 30 EXERCISEMy school is very big. It has three special rooms. It has a multi-media room, a music room and an art room. The multi-media room and the music room are on the first floor and the art room is on the second floor. My school also has a playground and a

Highfyr

537 words - 3 pages Breanna PonceMia Sandoval Dominick KlingbyllAugust 26, 2013Block 2The Effect of Pineapple on Jell-OBACKGROUND:Protein was a big part of this gelatin lab. Protein is a multipurpose macro molecule. Gelatin is a protein made out of Jell-O, we used Jell-O in our lab. The students had to put pineapple in the gelatin to see if it will form. The enzymes in the pineapple prevented that from happening. Enzymes are a biological catalyst. Bromelain is the

merits and demerits of mordern gadgets

418 words - 2 pages "MORDERNELECTRONICGADGETS"IntroductionModern gadgets have made us complete slaves to machines. There is no work which cannot be done without the assistance of machines and there is not a single area of human activity where machines don't have to be used. No one can deny the fact that gadgets have not only simplified our lives but also made them more comfortable and luxurious. If electricity fails, life for each one of us comes to a standstill as

Case Study Dr Harold Wolf

614 words - 3 pages paragraph. (A 10 percent interest rate should be used throughout this analysis unless otherwise specified.)Offer I $1,000,000 now plus $200,000 from year 6 through 15. Also if the product did over $100 million in cumulative sales by the end of year 15, he would receive an additional $3,000,000. Dr. Wolf thought there was a 70 percent probability this would happen.Offer II Thirty percent of the buyer's gross profit on the product for the next four

Personal Explorations Paper

957 words - 4 pages that I was not. Things such as my expression of sexuality, different levels and aspects of my psychology, my personal reactions to certain social situations, and the way I pursue and value my career were all evaluated by answering questionnaires. In the end a lot was revealed about the way I handle and look at things and even my overall personality.My expression of sexuality was not really a huge surprise to me. My values and my religious

Pooooooped

2015 words - 9 pages ended by "enclosing" the fields, particularly in England.The enclosure movement meant an end to common lands and to the independence of the rural poor who relied on them to survive.The Leadership of the Low Countries and EnglandPrior to the agricultural revolution, Holland was already the most advanced country in Europe in many areas. By the mid-seventeenth century intensive farming was well established throughout the Netherlands.One important

Chevron Communication In Business

2374 words - 10 pages communities and their welfare on a number of occasions, more notably their efforts in the fight against AIDS, tuberculosis and malaria (HIV/AIDS; Chevron 2010). However this has been eclipsed in the media by the company's display of profound negligence in their inappropriate waste disposal procedure in Ecuador (Olsen 2002) and reckless conduct in Richmond (Rogers 2013), both occasions had a detrimental impact on the health of those in the local communities

Similar Papers

Polymer Mechanichemistry Essay

265 words - 2 pages Summary of Polymer MechanochemistrySometimes, curiosity gets the best of you, it did with Aj Boydston, an assistant professor at the University of Washington. Mr. Boydston and his students at the university conducted experiments, used models and imagined what would happen to the behavior of polymers when polymers undergo mechanical stress. This is a field of chemistry called polymer mechanochemistry. Creating models of star polymers on a 2-D

The Changing Essay

288 words - 2 pages One hand Reaches out And pulls a lost soul from harm While a thousand more go unspoken for They say what good have you done By saving just this one It's like whispering a prayer In the fury of a storm And I hear them saying you'll never change things And no matter what you do it's still the same thing But it's not the world that I am changing I do this so this world will know That it will not change me This heart Still believes The love and

The Importance Of The Act Of Reading” By Paulo Freire Essay

1423 words - 6 pages 4BredahlHarlie Cheyenne BredahlProfessor Peter EppsComposition II08 September 2014I"The Importance of the Act of Reading" by Paulo Freire, describes the importance of the act of reading beyond numerous experiences in his life as a child, a teenager, and an adult. Freire begins his article by taking readers back to where he was born, in his home city Recife, Brazil. He uses very itemized imagery to describe the trees, the house and the atmosphere

American Dream Essay

765 words - 4 pages The American Dream is the quintessence of a comfortable victorious life, which often includes material prosperity, a house, an improved life for one's kids, and sometimes; it means achieving any goals one may have regardless of what class he or she comes from (O'Connor, Sabato and, Yanus 19). In recent years, it has become more difficult to achieve the American Dream; this is mainly due various issues involving the relationship between the