This website uses cookies to ensure you have the best experience. Learn more

Promotion Marks Ford Motor’s Attempt To Revitalize U.S. Vehicle Development

377 words - 2 pages

Wall Street Journal, September 7, 2001, Page A4, "Promotion Marks Ford Motor's Attempt To Revitalize U.S. Vehicle Development"

This article is about how Chris Theodore, Ford Motor Company's new head of their North American product engineering is going to revitalize their vehicle product line following Ford's ratification of their once separate car and truck engineering organizations. In doing this he is bringing together both organizations by working on building vehicles for the future he calls "utility hybrids" a kind of tall Taurus sports ...view middle of the document...

I believe this article relates to strategic management in that Mr. Theodore must develop a comprehensive strategy for the future in meshing these two once totally separate organizations of Ford's engineering department while at the same time bring in a new product line of "utility hybrids". He must take feedback from these two groups and implement it into his whole strategic plan to also increase Ford's product quality so that it does not see another cut of 10% of it's workforce as they announced they had done last month.
I am in agreement with Mr. Theodore's decision, I believe that a "utility hybrid" vehicle line is an excellent way to smoothly mesh both Ford's car and truck-engineering organizations. By strategically getting them to work together and develop an automobile line as one while effectively sharing each of their ideas and knowledge to create a line of quality vehicles that will turn around Ford's slumping profits and quality image is a good strategy on their end. Mr. Theodore now must continue to work with both organizations as if they are a single department to further develop quality vehicles and ensure that their time in engineering is being used to develop the very best quality vehicle at a cost savings.

Other Essays On Promotion Marks Ford Motor’s Attempt To Revitalize U.S. Vehicle Development

Three-Step Approach To Taking Photographs Of A Crime Scene

564 words - 3 pages of the vehicle. Photographs in a traffic fatality should show anything in the interior of the vehicle that has evidence of body contact. Also if there are skid marks present take photographs in the direction of the mark to show the direction in which the vehicle was traveling. Take photographs from the side both without and with a scale to show the length of the marks. Next photograph the patch of the tire where the contact was made and the top

Situation Analysis PR

552 words - 3 pages technical innovations its offers emotional advantage attached to the product. It creates a story about how tea helps to revitalize, relax, and boost self-confidence along with preserving the consciousness of the environment.ToolsTarget audience for "tea revolution" is middle-upper, middle class consumers, age ranging from 20 and on. They are for people, whom are concern about the environmental issues and healthy lifestyle.A presentation of new tea on

Space Ship One: Scaled Composites Venture To Win The X Prize And To Put Civilians In Space

4113 words - 17 pages the winning of the X Prize meant so much more than just the money. He truly believed that a renaissance of space travel had not taken place, as had the development of aircraft. Rutan believed that space travel was primitive and underdeveloped. It was his desire to revitalize the concept of space travel and its reality that drove him to begin the conceptual design hopes of inspiring others to follow his lead. With estimated research and development

Gene One Benchmarking

5503 words - 23 pages Introduction - Intersect Investment BenchmarkingThe financial services industry has plagued a constant flux of Intersect Investment overall business. With recent changes of financial power the firm has struggles like several other companies across the globe. To overcome and succeed Intersect Investment must expand like others to achieve current success goals. Similar to other companies Intersect Invest will make a drastic attempt to succeed like

NAFTA, The North American Free Trade Agreement

1945 words - 8 pages Mexico's trade gap which is the reason that the peso plunged (Wright AOL). To the north, trade between Canada and the U.S. hit $260 billion in 1994, this is up by 50% from 1988, when they first signed a free trade agreement. This is due largely to the relative cheap Canadian dollar. In autos, for example, it now costs '20% to 25% less to assemble a car in Canada then in the US.' says David Adams, director of policy for Canada's Motor Vehicle

Destination Image: Image Problem Of Turkey As A Case Study

7342 words - 30 pages segment of potential tourists, or repeated visitor.Thus, image of the destination is vital to develop appropriate marketing strategy and being used as promotional tools, not only to the operator of the business but also to those responsible in tourism development. In this case, the role of image has been shown to be an important factor in influencing tourists' preferences and selection of vacation destinations.Therefore, this paper attempt to review

"Globalisation And Its Impact On Both Developed And Underdeveloped Countries"

3439 words - 14 pages countries and poor people face in accessing rich country markets, and declining development assistance (Ford, 2005). The bottom line in alleviating poverty in Africa and achieving prosperity comes down to reliable and effective aid, to help deal with basics as well as commit to long-term development plans. Globalisation often has been a very powerful force for poverty reduction, but too many countries have been left out (U.S. Department of State, 2001

Advertising Concepts - General Motors Corp

1036 words - 5 pages as a company that delivers solid value at a fair price. Their entry into the SUV market has provided positive results for Saturn by winning MotorWeek's 2002 Drivers Choice Award for Best Sport Utility Vehicle (MotorWeek 2002). These accolades have provided the consumer a basis of information that simply says that Saturn is a viable competitor to Toyota, Ford, Nissan and the like when seeking a moderately priced SUV. Furthermore, Saturn is not a

"Peace With Honour" - The Vietnam War Under President Nixon

5404 words - 22 pages belief was known as the "domino theory." The U.S. government, therefore, helped to create the anti-Communist South Vietnamese government. This government's repressive policies led to rebellion in the South, and in 1960 the NLF was formed with the aim of overthrowing the government of South Vietnam and reunifying the country.In 1965 the United States sent in troops to prevent the South Vietnamese government from collapsing. Ultimately, however, the

Fab India Case Writeup

5577 words - 23 pages FABINDIA CASE WRITE UP John Bissell, the founder of Fabindia was a Connecticut native who went to India in 1958 on a Ford Foundation- Sponsored Program to advise the government- run central cottage industries corporation (CCIC). He saw an entrepreneurial opportunities to bridge the gap between the weavers' talent & skills and market knowledge or ability to access consumers. He also liked India and wanted to help the

Wireless Internet At McDonalds - Pricing, Promotion And Publicity

2319 words - 10 pages IntroductionServices, such as wireless Internet service, present a unique marketing challenge for organizations. Any service has four main characteristics that companies must address in their promotion and pricing plans: intangibility, inseparability, variability, and perishability. This plan uses a pricing and promotion strategy that adjusts the controllable factors of the wireless service to cope with, and even exploit, an uncontrollable

Similar Papers

E Business Assignment

4873 words - 20 pages , BMW Select, BMW Contract Hire and BMW Leasing. In the contrast, Ford Financial is ¡°committed to meeting customers' automotive and non-automotive needs. From financing a vehicle, and getting insurance, to money-market accounts, we have the products and services that are right for you.¡± We could make a point that form the view of financial service, the service of Ford is more comprehensive than BMW and so Ford has much

La Senza Essay

7959 words - 32 pages 2014. La Senza's parent company Marnixheath said: "Every effort has been made for two and a half years to transform and revitalize the La Senza UK business, but it has continued to experience difficult trading conditions, against the backdrop of a challenging economy and the changing dynamics of the UK retail market."Task 1.An analysis of the company's vision, mission and internal capabilities drawing on relevant modelsLa Senza mission is to

International Business: Nafta, The North American Free Trade Agreement

2358 words - 10 pages Vehicle Manufacture's Association (Harbrecht 48). Ford Motor Company alone has spent $2.2 billion to upgrade its car and truck manufacturing plants. This surge in auto manufacturing has caused a boom for machinery and equipment manufacturers in the United States. Exports to Canada for this type of equipment have risen 500% in the last decade. Canadian exports to the U.S. grew by 21% in 1994 and are expected to have another double digit increase

Concept Of An Airbag Essay

2629 words - 11 pages the future, automakers will begin to fit forward looking sensors to help avoid collisions. We might see airbags deploy just before the crash, with less energy than they do now. All of this makes it pretty clear that the science of airbags is still new and under rapid development. You can expect many advances in this field as designers come up with new ideas and learn from real-world crash data. Joe Tuha (body shop manager of Sunset Ford) says "my