“Propaganda is a powerful tool used for political control.”
In the novel Animal Farm, by George Orwell (a Fable), it is clear that propaganda is used to manipulate the animals. I agree with the above statement, as throughout the book it is proven to be true, countless times. By further analysing the different instances where propaganda was used in the book, it can be proven that propaganda is a powerful political tool.
In the beginning of the book, propaganda is already evident in Old Majors speech. He uses the propaganda techniques of Name Calling (placing opposing people in a bad light) and Glittering Generalisations (sympathise with an audience’s beliefs and values). He uses denotive words such as “cruel” and “unjust” when describing Jones, thus sympathising with the animals who have all been treated badly and creating an even worse image of jones. He tells a story of a better world where the animals will be free of Jones and will be able to live like they want to live. He urges them to rise to the occasion when change faces them and to learn the Animals of England song so as to keep the revolution in their minds so they don’t forget it.
Another example of propaganda in the book, is when the pigs persuade all of the other animals that they have to eat the apples and drink the milk because it is a necessity to the pigs’ survival. This uses the technique of Card Stacking (only stating the facts that are in favour of their side). "Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a pig…The whole...