This website uses cookies to ensure you have the best experience. Learn more

Public Relation Strategy Stage 2,3 Essay

2182 words - 9 pages

AbstractXXX-XXX, Inc. hopes to expand into the global market by introducing its Terra Block Machine to the country of Sri Lanka. Known as the hub of South Asia, this country was one of the countries devastated during the recent tsunami. The Terra Block machine can be instrumental in rebuilding the damaged community infrastructure in the villages that were hardest hit. Long-term, XXX-XXX hopes to take advantage of Sri Lanka's regional value to distribute this product to other countries in Southeast and lower Southwest Asia.Public Relations StrategyTo be effective, the public relations professional must understand the business goals of his or her organization and be able to tie PR goals to the ...view middle of the document...

Defining the specific PR objective for each of these business objectives would be as follows, 1) gain support from Sri Lankan government officials as well as from builders and community leaders in the next six months, 2) increase sales to 100 units per month by becoming the brand of choice for builders and other end users within one year, 3) increase market share by expanding into the Southeast and lower Southwest Asia geographical regions within three years.XXX-XXX, Inc. must identify its publics before it can develop a plan and incorporate communications into the marketing strategy. Publicity, advertising and promotions help to attract attention and create the image, energy, and excitement that bring the company's product and its customers to the area.In Sri Lanka, there is a specific need for low-cost housing, particularly in areas affected by the devastation of the tsunami. XXX XXX, Inc. needs customized public relations programs that coordinate the PR activities with marketing, sales, advertising and promotional campaigns. This process will help to develop the appropriate themes and integrate them into the public.In order to determine the organization's goals, the PR professionals at XXX XXX, Inc. must develop strategies, tactics, and tasks specifically oriented to the Sri Lanka government, special interest groups, media, and many other parties. These are the key publics and stakeholders that the organization has to establish a relationship with. An effective PR plan can result in the support of public officials, civilians and business leaders. Other interested parties can help to build coalitions in rebuilding Sri Lanka, and other developing countries.One of the PR strategies will be to prepare a media release and create a media distribution list for the media release. The release will announce the organization's plans to rebuild a temple using the new Terra Block. In following the strategic plan, the President and CEO will be quoted on the press release and it will be distributed to government offices, universities, and local construction companies. Please see the enclosed Exhibit.A tactical plan will be developed to include an open house, a community event, direct mail, internet/intranet, and having the President of the organization promote the product himself using these tactics. In preparing an open house in Sri Lanka, the organization will have to ensure to pick a day of the week that is permitted by standard business practices and a date that does not conflict with any of their many holidays. The open house will have to be announced well in advance in order to give contractors an opportunity to plan their attendance and share the event with their colleagues and other customers in the industry. Word of mouth is a valid method of advertisement for the open house once vendors share with each other that they plan to attend. In Sri Lanka, it is common business practice to do what similar companies are doing. Where one group may attend a...

Other Essays On Public Relation Strategy Stage 2,3

A child study demonstrating personal, social and emotional development - Portobello 2nd year - Essay

4374 words - 18 pages children will also be explored. The setting in which I will research in relation to quality is a play based sessional preschool service located in a rural area, there are 21 children attending ages ranging from 2 ½ to 5 years. There is one main room divided up into areas such as reading corner, home corner, messy play area, work area, construction corner etc. There is a children’s bathroom and separate staff bathroom and a kitchen area. There is also a

business proposal for marketing class - marketing 320 - assignment

2427 words - 10 pages • innovation team Marketing Product product safety certificate product manufacture Marketing public relation support relationship with primarily retailer budget to traditional and digital marketing Management General support from Company management group strategy develipment determines product and marketing directions BUSINESS PROPOSAL FOR LISTERINE - JUNE 2018 8 Marketing Plan The target market for Baby Listerine will be parents with children under the

Wendy's Franchising In Argentina

2389 words - 10 pages with McDonald's. With respect to short-term liquidity, Wendy's compares well in relation to McDonald's. The reason for the Wendy's advantage lies in the corporation's decision to keep such a high proportion of assets in a current status. This strategy is not conducive to the most productive use of the corporation's assets. In relation to debt ratios, Wendy's is superior to McDonald's. In this area, Wendy's also is superior to McDonald's in

Starbacks Analysis

3467 words - 14 pages in different lifecycle stage; as US I specialty eatery industry id in the maturity stage, china/Asia regions are in the growth stage and the African countries are yet to begin the cycle as far as quality coffee standards are concerned. The eatery industry is a bit competitive but dominated by few firms operating in monopolistic competition that is subject to threat of new entrants that might increase competition. Starbucks is one of them with its

Debate Essay over Rome vs United States - Whitefield Academy - Research Paper

462 words - 2 pages Gachoya 1 Justin Gachoya Mr. Unsicker History 3rd 16th May 2018 Rome vs United States Rome and the United States have many similarities and differences that define these two countries relation. Both these countries are successful since their independence, and have a legacy of each other. Lots of aspects that the Romans established were adopted by the United States, setting a influence in the modern world as of today. Furthermore, the romans

Russian politics towards Central Asia - Russian Foreign Policy - Research paper

4390 words - 18 pages Russia in Central Asia Politics Essay Throughout the post-Soviet policy of the Russian Federation in relation to Central Asia was changing from actually complete ignoring the region as observed in the early 90's of the XX century to the development of cooperation with them, mainly in the institutional and petroleum areas (which can be seen today). However, it seems that still and not formed some unified strategy of Moscow in Central Asia, where

How bitcoin affects global economy? - DMU 1st year undergraduate - Report

2349 words - 10 pages positive or negative outcomes on the global and national economy? In order to provide specific details and potential scenarios, various sources of information were used. In some examples only bitcoin is used as a most powerful cryptocurrency, however, relation between bitcoin and economic is very similar to other cryptocurrencies. Especially in terms of soft factors such as speculations, potential boom etc. INTRODUCTION TO BITCOIN: Bitcoin is a

Erosion and Sediment Controls in Auckland Region - Auckland University - Assignment

3618 words - 15 pages Council Pollution Hotline. It is not surprising as the water affected by sediment runoff would significantly change its transparency and colour. These changes are so visible that they are picked up by the members of the public quite easily. At the same time, it seems that one of the problems could be a devleopers’ and contractors’ lack of understanding of the current regulations requirements in relation to the standards of erosion and sediment

The Meaning Of Training And Development

3965 words - 16 pages formal program in many companies (Burke & McKeen, 1989, p69-76) (Klauss, 1981, p489-496).(3) Evaluating the programThe main evaluation modules consist of product evaluation model, Kirkpatrick's 4 stage model, and Warr, Bird & Rackham's process evaluation model which is recently developed by Trapnell (CSU material Topic 6). Typically, only short-term reactions to training are assessed (Jackson & Schuler, 2003, p393). Traditionally

Unit 7 assignment Purdue global - Mt140 intro to management - Paper

546 words - 3 pages improvement through things such as water and living conditions, improving air, conserving the environment and waste management. Corporate social responsibility activities are seen through community- related projects like education, providing material goods and healthcare. In relation to CSR, Coca-Cola is a multinational firm that gives back to society. The company does a lot in corporate social responsibility. Coca-Cola has done a great job in

Scaffold Learning Approaches good or bad - Univerisity - Assignment

3594 words - 15 pages Scaffolding as a Teaching Strategy R. Van Der Stuyf Scaffolding as a Teaching Strategy Rachel R. Van Der Stuyf Adolescent Learning and Development Section 0500A - Fall 2002 November 17, 2002 I. Scaffolding as a Teaching Strategy – Definition and Description Scaffolding instruction as a teaching strategy originates from Lev Vygotsky’s sociocultural theory and his concept of the zone of proximal development (ZPD). “The zone of proximal

Similar Papers

Oli And Uppsala Model Comparison Durham Essay

2860 words - 12 pages cooperation’s development, Haier has relied on a lot of external resources such as governmental encouragement on public ownership after CPC’s economic reform after 1984 (Hu & Hao, 2017). Comparing to OLI paradigm, Johanson’s Uppsala model cannot explain Haier’s success as well as OLI paradigm does. However, during its internationalisation stage, Uppsala model can still match with some of Haier’s strategies such as its ‘three-in-One’ strategy

Business Topic 1 What Is Business? Business Studies Revision ‘Revisogram’

1297 words - 6 pages 3.1 What is business? Ordinary Share Capital – Money given to a company by shareholders in return for a share certificate that gives them part ownership of the company. This term is used in relation to private and public limited companies. Ordinary shares are also known as risk capital or equity capital. It does not have to be repaid. Market Capitalisation (market cap) – the value of outstanding shares in a public limited company. Outstanding

Business Studies Marketing Plan Business Studies Marketing Plan

4075 words - 17 pages strategy should offer 3, 12 18 month options whilst the prepaid should provide options for 10 or 25 visits. Overall this strategy is imperative as it addresses the pullback factors that affect customer choice in deciding on which gym advocates to their needs, in specific relation to flexibility. Price Affordability of gym services is a major issue for Australian’s ability to participate in fitness activities. In a report conducted by the ABS on

Amazon.Com Case Study

5505 words - 23 pages Questions1. How has Amazon.com developed since July 1995 to its present position at the end of the Case Study?2. How would you define the business, as well as the industry, that Amazon.com is in,at the end of the case study?3. How is technology likely to drive the strategy and affect future industry structures?4. What criteria can be used to highlight the changes in strategic paradigm taking place due to e-commerce?5. How has Amazon.com