Public Relations Campaign Strategy For Fictional Computer Company Trying To Take Over Lead Market Share

708 words - 3 pages

The public relations campaign's overall objective is to promote the transition of a portion of Bell Computers customer service functions to a 24-hour call center located in India. The campaign will focus on the projected benefits attainable in reducing operational costs and improving the quality of customer service provided.Bell Computers recognizes the concerns of internal employees and local communities in moving a portion of their operations to a foreign country. The company's shareholders need assurance that the transition is a practical business decision that will maintain and ultimately increase Bell Computers market share. The political and community leaders in India, as well as the ...view middle of the document...

The Bell Computer management and directors will review customer surveys, and financial reports to ensure that the organization fulfills their goals. The public relations department will monitor all aspects of the campaign implementation and will report to management, on an ongoing basis, the status of the campaign budget, and the results of the campaign.Identifying PublicsBell continues its focus on the following target audiences; current employees, shareholders, new employees in India, political and civic leaders in India, and current and future customers. It is the goal of Bell Computers to keep all audiences "in the loop." Shareholders and employees alike, "...should not be taken for granted, nor should they be shielded from the truth" (Seitel, 2004, p. 265). Allowing current employees and shareholders to remain abreast of the goings on will result in a feeling of importance within the company as a whole.The Bell organization has a social responsibility to the newly recruited Indian workforce. It is a goal of this company "to build a reservoir of goodwill with in their host community" (Seitel,...

Other Essays On Public Relations Campaign Strategy For Fictional Computer Company Trying To Take Over Lead Market Share

Gene One Benchmarking Essay

5503 words - 23 pages when they do not expect positive rewards for changing. For example, an employee is unlikely to support a change effort that is obvious as requiring him or her to work longer with more pressure.Coca-Cola Enterprises, Inc.Coca-Cola Enterprises Inc., a subsidiary of The Coca-Cola Company, operates within the soft drink production industry with a total market share of 34%. It is the number one soft drink company in its industry ("IBISWorld Industry

IMC Campaign: Media Campaign Essay

2576 words - 11 pages to other AT&T services offered.Through assessing the competition, decisions will be made to gain a market share from these competitors. This will also help AT&T decide the length of the media campaign in order to get the message out to the public. The criteria that AT&T must meet are according to (Semenik, 2006): "1) communication must be paid for. 2) The communication must be delivered to an audience via mass media. 3) The

Kellogg's Case Study

2605 words - 11 pages initial batch of Kellogg's Corn Flakes bringing to life his vision for great-tasting, 'better-for-you' breakfast foods.Kellogg embraced every opportunity to make a difference in peoples' lives and was motivated by his passion to help people improve their health. Today, over a hundred years since it was first founded, the Kellogg company still upholds his original values. The company is the world's leading producer of cereals and a market leader in

Marketing Mix

1314 words - 6 pages the tail section of the plane and a sound occurs. The sound is the "Ding" tone heard in the Southwest television commercials and in the cabin of the airplane. The consumer can click on the icon to launch the software. The screen appears with the details of the latest special. These specials are market specific and are focused on time availability. The public relations for Southwest speak to the character of the company. Southwest sponsors various

Public Relations Paper - MKT438

1010 words - 5 pages three very important facets of public relations character, performance and mutual satisfaction in the communication between organizations and the public.One of the major reasons for the many different definitions of public relations is the fact that PR is a complex practice that society erroneously confuses or uses interchangeably with marketing and advertising. Public relations are a practice that has continued to evolve over the past several

The Marketing Mix For Sony DVD Players

2522 words - 11 pages Panasonic will take over as the best DVD player make. Sony will tell customers that they should have the newest DVD player now rather than just responding to the customers needs.The market research will show the company how they need to change their product from what the people they ask tell them and this will help them develop their marketing strategy. From what they are told in the market research they can devise ways to improve their existing product

Amazon.Com Case Study

5505 words - 23 pages withdraw their services in this stage, as they were not able to take advantage of the early market opportunities.Growth Stage - The Growth Stage is characterised by rapid growth in sales and profits. Profits arise due to an increase in sales and, for example, better prices. At this stage it is cheaper for businesses to invest in order to increase their market share as well as to participate from the overall growth in the market. Some key

Market Analysis Of Branded Rice Market, Pakistan

6825 words - 28 pages marketers use for research. These are segmentation by:1.Age2.Area3.Income4.Geographic5.Culture6.Religion7.Ethnicity8.Gender9.Tastes10.ClassThese are just few of over hundreds of market segments that help in making the marketing strategy for the company. The three highlighted segments are and could be the possible market segments to target. Rice consumption is not limited by age, area, geographic, gender, or any religion etc. but it is all dependent upon

Marketing Of Benetton

1023 words - 5 pages the slogan "The United Colors of Benetton"Owner Luciano Benetton said that the rationale behind their advertising campaign was to put forward ideas about racism, sexism, human rights, animal rights, the environment and most of the major worldwide issues which prevailed during the time. Benetton stated that its strategy was "born of the company's wish to produce images of global concern for its global customers." This humanitarian aspect, however

Marketing Differences B2B & B2C

1283 words - 6 pages differences and any similarities that exist between the B2B and B2C entities. Marketing programs tend to be the same for a B2B and a B2C. Marketing tools such as direct marketing, advertising, internet marketing, public relations, and alliances are the same for both types of businesses. The big difference between the marketing of a B2B compared to a B2C comes down to how these marketing tools are used, what they say, how they are conducted and what

Business Development - Business Plan Of ISP Company

5286 words - 22 pages which will increase margins and provide them with useful solutions they would not otherwise find.The company will also implement a low-cost strategy. This will be achieved by working to establish and develop agreements with local media companies to exchange services for discounted advertising and other exposures. Xxx' market strategy is to build on its core portfolio of products and services using the company's expertise in the ISP industry.The

Similar Papers

Do You Consider That The Introduction Of The Citizen's Charter/Service First Initiatives Over The Past Decade Have Made Any Improvements To The Law Of Public Administration ?

1655 words - 7 pages government chooses to take away a right or liberty that is of importance to them. This can be seen as particularly unsatisfactory when a single party holds office for a prolonged period of time, especially when no single party has won 50 per cent of the vote in all general elections since 1945.On the whole, the Citizen's Charter has offered a degree of openness, consultation and, where possible, choice in respect to public services. In addition

Nineteen Eighty Four: "It Would Be Easier For The State To Kill Winston. Why Does It Take The Trouble To 'cure' Him?"

1115 words - 5 pages Nineteen eighty-four by George Orwell is a novel that primarily focuses on the way the State is able to control the minds of party members. The State had taken the trouble to 'cure' Winston Smith because they had the power to dictate the mind and therefore they exploit their power for the sake of being dominant over party members. It is never easy to kill anyone for whatever the reason may be but in the case of Winston, being a Thoughtcriminal

"Wishing Upon A Wizard" Feature Story For Public Relations And Advertising

362 words - 2 pages "Freshmen Wishing Upon a Wizard"To some it's "wishing upon a star" but to the freshmen of Alvernia college it's "wishing upon a wizard." As a fund raiser for the freshmen class they play a game of basketball against the faculty of the college. The freshmen are currently 0-2 against the faculty and they have called upon some friends for help. The freshmen are bringing in the Harlem Wizards for some help against the staff. The game which is slated

Intel Corporation: 1968 1997 Essay

594 words - 3 pages competition develops, the company would gradually reduce its prices.Research and DevelopmentIntel's strategy is to push the envelope of product design and to be first to market with the newest devices. Therefore, Intel should continue to invest heavily in R&D. A focus on microprocessor development should be maintained.InternetWith the growing significance of the Internet, Intel may be able to increase its market share by investing in internet technologies. Acquisitions or partnerships perhaps could help Intel continue to maintain or expand its market share. An "Intel Inside" caliber marketing campaign focused on its internet technologies could help move Intel forward.