Reflection About The Consumer Behaviour University Of Liverpool/ Marketing Assignment

1214 words - 5 pages

Module Code: ULMS 795 Module Leader: Matthews Paul
Module Code:ULMS 795
Module Title: Consumer Behaviour
Tutor Name: Matthews Paul
Title: The reflection about the differences in traditional
customs between China and Britain
Student Name: Lishan Luo (201281240)
Date of Submission: 16/03/2018
Word count: 958
Module Code: ULMS 795 Module Leader: Matthews Paul
1
In order to satisfy the needs and desires, there is a process for individuals or
groups to select, purchase, use, or dispose of products, services, ideas, or
experiences, which is Consumer Behaviour (Solomon et al, 2016). As reported
by Kotler and Keller (2011), there are three interdependent dimensions to
study consumer behaviour; the study of culture, the study of social groups and
the study of the individual. Moreover, cultural, social, personal and
psychological factors have great influence on the consumer’s purchasing
decisions (Kotler and Armstrong, 2018). No one can deny the power of culture
because it can affect all kinds of human life (Hall, 1989). Traditions and
customs are the key factors in the culture and they also can influence
consumer’s response. To understand the culture and help marketers to make
strategies precisely, we choose China and UK which are typical eastern
country and western country to discover the differentiation of traditions.
The strength of our group work is the well-rounded difference of traditions
between China and UK we discovered. By doing so, that information can be
provided for current marketers to make strategies more precisely when they
plan to enter eastern or western markets. For example, in China, myth is
changed with the change of its own history, but British mythology is mainly
combined with Rome mythology and Greek mythology (Folliot, 2015). In China,
reuniting with family is the main meaning of festivals, such as Spring Festival
and Mid-autumn Festival. In those festivals, people will come back home from
different places to meet their family and have a great meal. However, festivals
are in relation to Christianity or state in the UK ( Karami, et al, 2017). China is
collective country because the relationship is a key part of Chinese culture. On
the contrary, British people mainly focus on their own uniqueness and
personality, which represents the UK is an individualist country. Last but not
least, language is the biggest difference between China and UK.
The difference of myths implies marketers to build a relationship between
myths and products and give specific symbol or background to products in
certain markets. Because British people are more individualist, they will pay
more attention to their own needs and desires. Thus, marketers need to take
consumer’s real needs into account when they make promoting strategies. In
China or other collectivistic countries, relationship-based promoting strategies
can be primarily considered by marketers. The difference of language also can
lead to the misunderstanding during marketing process which ...

RELATED

3501 management with the marketing strategy - university of birmingham - assignment

538 words - 3 pages management is a responsibility that brings many challenges. A large part of these problems are trivial, and other issues are critical to the prosperity of the organization, especially in terms of strategic performance and the bottom line of the organization. Bounded Rationality - Bounded rationality does not help traditional economists model the market and behaviour. However, as a way of life and money, it makes a lot of sense. Herbert A Simon (2000

Marketing Research Shapes Consumer Needs And Wants Versus Marketing Research Merely Reflects The Needs And Wants Of Consumers

251 words - 2 pages Market research begins with premise that information plays a critical role in the success or failure of organizations. I believe marketing research shapes consumer needs and wants. Every business has the same goals. We all want to improve customer service, deliver more value to our customers, and find new customers without spending a fortune on marketing. Marketing research can help us reach these goals or it can be a complete waste of money. It

Organisation Behaviour Assignment - Murdoch University - Assignment

3420 words - 14 pages segments – the United States, which is their largest market, follow by Europe, Asia, and other countries. Each segment works independently in terms of corporate departments such as marketing, human resources, and finance; by narrowing down to such segments, the business is able to better concentrate on more detailed research and development to bring about some customisations for each group (McDonald’s 2015). The concept of sustainability for McDonald’s

Business analysis and marketing strategy - Canine behaviour - Essay Assignment

4203 words - 17 pages Bishop Burton College Business analysis and marketing strategy FdSc Canine behaviour and training Module: Management of the enterprise Module Code: 93827 Student number: 20129216 Tutor: Lynda Taylor 13th January 2016 Contents List of tables 1.0 Introduction Page 1 2.0 Analytical tools Page 2 2.1 SWOT analysis Page 3 2.2 PESTLE Page 4 3.0 Marketing Page 6 3.1

Personal Reflection on Group Assignment - University of Charles Sturt - Personal Reflection

1152 words - 5 pages Free The purpose of this paper is to reflect my personal experience working part of a group in Assignment 2 using the concepts and theories from Topic 6 of Groups and Teams. My reflection has grasped my ability to learn and recommend strategies to manage performance of the team. Through the brief background introduction of the students, this gave me an insight of each person and the groups. I joined Group Report 01 because I felt they were the most

Marketing – The Ethics of Emotion from a Can - Thompson Rivers University - BUSN 6011 - Assignment

1747 words - 7 pages Assignment 3: Marketing – The Ethics of Emotion from a Can BUSN 6011 Business Ethics & Corporate Social Responsibility - Winter 2018 Dwight Linton - TXXXXXXX Page | 1 Assignment Overview Read Ethics in Action 8.1, “Marketing—The ethics of emotions from a can,” and answer the Think Theory question on page 349. Assignment 3 Question: • In the light of the normative ethical theories discussed in Chapter 3, how can we evaluate the use of the

history 5 questions about the reading - university of pretoria - assignment

536 words - 3 pages Nompilenhle Mazeka u18130284 Due date: 27 February 2019 5 questions about the reading 1. How does the departmental norms shape the attitude of teachers towards their subject and how does it shape the perceptions of learners? 2. “American academic Linda McNeil found that teachers omit, mystify and water down knowledge in response to students’ social class and ethnicity. It seems that the distance between teachers’ and students’ sociocultural

analysing the marketing strategy about GM educational center - MBA - Assignment

1269 words - 6 pages prices for a product, particularly during the introductory phase. A small company will use a price-skimming strategy to quickly recover its production and advertising costs. However, there must be something special about the product for consumers to pay the exorbitant price. An example would be the introduction of a new technology. If you are the one and only provider for a new technology, you might be able to offer higher price. One disadvantage

Questions pertaining to the assignment of analyzing the website Cardswap and how effective it is - Consumer Behavior TWU - Assignment

642 words - 3 pages [gift] card’s value” (Hunter, 2018), bringing in more revenue for the retailer. 2. What is the value of gift cards to consumers? Is the Consumers' Association of Canada correct in saying that there is no value to the consumer? Gift cards can be a good way for consumers to earn extra bonuses. There are retailers such as Kroger that allows customers to earn 4-5x as many fuel points on their purchases of gift cards. There are also retailers that offer

The consumer behavior of Millennials - AIU MKTG 405 - Essay

1026 words - 5 pages sociable group. They socialize while consuming, about consuming, and in search of others opinions about their consumer choices. This consumer group often seek brands which collaborate and cooperate, with other aspects of their life. Millennials are adventure seekers, and are content to roll with the flow. When it comes to consuming, this group is driven by value. Not necessarily in the cost of something, but in the value the item carries. They seek

The Major Differences Along The Supply Chain Between The Business To Business And The Business To Consumer Marketing

3523 words - 15 pages . Consumer markets can be segmented as follow:geographicaldemographicsocio-economicbehaviouralpsychographiclifestyle3. Decision making processAs Morris (2001) says, 'the most important point of departure between consumer and industrial marketing is buying behaviour'. The two types of buying behaviour differs in terms of who buys, why, how, when, where and what.3.1. The decision making unit (DMU)In B2B, the DMU is complex as the organisation buys for

critical reflection of a personal academic journey using the MBTI - University of Gloucestershire - Essay

3345 words - 14 pages reflective writing at first, I believe this is because of my self-denigration. I am not my biggest fan so, writing reflectively and finding out all of the weaknesses and barriers that I face, seemed like it could do more damage than good for me. In my first piece of reflection (see appendix 1) I wrote about a post-lecture activity. The article I wrote was very short and did not go into much depth, I felt I needed to explore and establish what my

Biblical Reflection: St. Paul and the Allegory of the Cave - Philosophy - Assignment

842 words - 4 pages Biblical Reflection: St. Paul and the Allegory of the Cave Sam Francis Plato’s famous work Allegory of the Cave and the bible passage about St. Paul’s conversion found in Acts of the Apostles 9: 1-19 have several connections and similarities between the symbols used in both passages. In both of these short texts the reader can easily recognize a symbolic prisoner, a symbolic sun, pain that the prisoner encountered, symbolic shadows, and lastly

A Consumer's Buying Behaviour Essay - University of Wales Trinity Saint David - Essay

768 words - 4 pages A Consumer's Buying Behaviour Essay 750 words 3 pages A consumer's buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the

The Importance of Marketing and Customer Value, in reference to T2 - Monash University - Essay

1702 words - 7 pages Free Introduction For the majority of marketers across the globe, customer value is pivotal to whether or not they will achieve their company’s promotional objectives. It is important to address both the needs and wants of the consumer, whether it be “functional”, “symbolic”, “experiential” or “cost focused” (Smith & Colgate, 2007) . Many businesses nowadays attend to these factors by marketing themselves in a unique way, in order to engage with