This website uses cookies to ensure you have the best experience. Learn more

Resistance To New Technology Essay

3955 words - 16 pages

The effects of Digital Technology on FOXTELand the strike that followed. A analysis ofthe effect keeping Bolman & Lee's ReframingOrganizations in mind.The Organization - FOXTELFOXTEL, Australia's leading subscription television provider, launched its revolutionary digital TV service, FOXTEL Digital, on 14 March offering consumers a totally new television experience with an unparalleled choice of more than 130 digital channels and services.Over $600 million was spent launching Foxtel Digital. Right now Foxtel only has a market penetration of around 23%, which they¹re aiming to bring to 40% by 2008, so they had gone all out to make their roll out a revolution in TV. And it was ...view middle of the document...

Foxtel Digital is transmitted by cable and satellite.WHAT IS INTERACTIVE TV?There are actually some major differences in the interactive capabilities of free-to-air TV and Foxtel digital. Both have one-way capabilities, or "in the box" tricks, but Foxtel, because of its inclusion of a back channel (the cable connecting the digital service to your TV can carry information back to the base) has some incredible opportunities available for interactive TV. For both free-to-air and Foxtel, the digital signal can simultaneously broadcast different angles of, let¹s say, a rugby match. The viewer is therefore able to switch between different camera angles throughout the game, as their receiver is constantly receiving each of the angles. The interactivity is actually occurring in the set-top box receiving the signal. Foxtel's Sky News Active has an interactive function that allows to choose between eight video feeds, selecting what kind of news you want to access immediately. This means you can go straight to headlines, or jump to entertainment news. NDS General Manager Australia and New Zealand, Peter Iles, said the launch of FOXTEL Digital was a great credit to the project team of digital broadcast experts from NDS and FOXTEL."The combination of cable and satellite technologies coupled with the existing FOXTEL service presented some unique challenges," Mr Iles said. "Proven NDS technologies helped ensure fast time-to-market and provided the platform to launch FOXTEL Digital.""The investment in digital technology from NDS will allow FOXTEL to differentiate content and enhance the viewing experience. FOXTEL Digital is poised to become the most advanced iTV platform in the Asia Pacific region.""During the preparation for FOXTEL Digital, we conducted a global search for technology that could meet the unique requirements of the FOXTEL Digital platform. We selected NDS because VideoGuard conditional access technology met our technical needs, and also supports a variety of business models," said Patrick Delany, Director of Digital at FOXTEL.NDS is the prime systems integrator for FOXTEL Digital and drew from their global resources and expertise for the delivery team. The digital launch includes ambitious plans to upgrade set-top boxes currently deployed by FOXTEL. The rebirthing of the legacy set-top boxes to upgrade to NDS VideoGuard conditional access will enable existing FOXTEL subscribers to enjoy the new extensive digital offering without replacement of the set-top boxes.The NDS solutions used by FOXTEL are VideoGuard(R) conditional access system, StreamServer(TM) broadcasting management, Value@TV(TM) interactive TV solution and iVideoGuard(TM), which interfaces between the conditional access system and interactive applications to allow FOXTEL to offer interactive content using subscription and pay-per-use business models.NDS also developed interactive TV games seen on The Arcade, which is available to FOXTEL Digital subscribers through FOXTEL...

Other Essays On Resistance To New Technology

The benefits and hazards of gene technology

566 words - 3 pages toxins that killinsects.• clean up specific pollutants and waste materials – bioremediation• potential for use of gene technology to treat genetic diseases such as cystic fibrosis (see below) and SCID (Severe Combined Immune Deficiency) as well as in cancer treatment.HazardsGenes inserted into bacteria could be transferred into other bacterial species, potentially including antibiotic resistance genes and those for other materials

is Genetic Engenering the hope for the future - class a b - debate

872 words - 4 pages it at exactly the right place in the rice plant’s genome – and there’s no way of controlling where the bacterium is going to land. It’s a bit like trying to edit a book by taking a passage from another book and pasting it in at random. You may have to do this procedure many times before you get the result you’re looking for. Q: And what has changed? There are new techniques that enable DNA to be edited much more precisely – more like editing a

Transform The Organizational Structure Of A Organization To Enable Them To Meet The Public Need And To Gain The Knowledge And Expertise Required To Challenge The Competition

3552 words - 15 pages Manufacturing/Technology/Human Development; in place we will be able to start the process of changing the manner in which the devices are manufactured immediately. ACME is in the beginning stages of a severe state of financial loss and it would be in our best interest to generate revenue as soon as possible. In order to implement this change, we have to start with some basics…It will require more than just time. The new leader will have to be

Genetically Modified Foods Helpful Or Harmful?

1368 words - 6 pages is beyond the capabilities of current technology. Supporters of genetic engineering argue that the application of biotechnology to improve the nutritional contents of various foods will help people who suffer many deficiency diseases. They also claim that GM foods can yields medical benefit by injecting a particular gene or vaccine directly into the product. However, GMOs are only a temporary measure, not the fundamental solution for nutritional

Rose Company Case: maintaining competitive leadership and gaining product advantage - University of Massachusetts - Managing Organizational Change

1308 words - 6 pages changes proposed cannot occur too quickly, to avoid poor execution, but fast enough to maintain our market position. There will need to pre-planning (fast), participation (high) and the resistance will need to be met with a combination of blow it away (which will help with the downsizing) and winning over the Jackson staff that is to remain in place at the new plant (Kainen, 2018). References Simmons, R. (1995, March/April). Control in an Age of

Physical Science Practical test 2017 - Overport secondary - Practical Test

926 words - 4 pages open 2 Y V 0 4 With switch S closed Z A 0 1 1.1 Record the meter readings that have been obtained by the learners in the table below: Voltmeter reading (V) Ammeter reading (A) Switch S open W = X = Switch S closed Y = Z = (4) 1.2 Use the information in the table in question 1.1 to calculate the internal resistance of the battery. (4

robotics revolution represent for human employment in New Zealand in the next 30 years - massey university - management

1357 words - 6 pages robots invoked negative responses and increased resistance to robotics research (Zlotowski, Yogeeswaran, & Bartneck, 2017). While the technology is quickly advancing towards ‘intelligent’ robots that can seemingly replace humans in more than just manual labour and physical tasks, in terms of employment it appears that computers will continue to pose a big threat to data-orientated roles such as basic office work, caring through housework and

Critical Review of The Meanings of Lesbian and Gay Pride Day - Research - Review

1745 words - 7 pages INTRODUCTION: This essay aims to critique Steven M Kates and Russel W Belk’s journal article entitled ‘The Meanings of Lesbian and Gay Pride Day: Resistance through consumption and Resistance to Consumption”. The article was published in the Journal of Contemporary Ethnography, Vol. 30 No. 4, August 2001 392-429. The authors explore consumer consumption of and at pride events, and discuss arguments relating to the resistance of such consumption

does technology affect education? - grade 10 - essay

832 words - 4 pages effects of technology on education definitely outweighs the negative effects of technology on education. Firstly, technology helps students develop new learning skills through exploration and experiences of their own. Secondly, the technology gives students easy access to information and facts which encourages students to learn and obtain new information through technology. Finally, technology allows for students to learn with different methods

Exploring Body Identity In Relation To The Development Of Technology And Socialization - Uni - essay

3521 words - 15 pages technology and how the media portrays the uncertainty to this type of development in the future. However, Haraway (1985,p149) suggests how this concept could already be a reality. ​Haraway, Donna. “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century.” 1985. Simians, Cyborgs and Women: The Reinvention of Nature. New York, NY: Routledge, 1991. 149-181’ The boundary between science fiction and social reality is

Why people are resistant to change?

546 words - 3 pages Change comes about because of many reasons, some firms want to change because they want to increase profit and efficiency. In firms many of the employees are very resistant to change because:- Fearful of being made redundant- Fear of not being able to cope with the new environment eg. Employees are scared that if their firm implements a computer system then they won't understand how t use it.- They are also very content with the environment they

Similar Papers

Organisational Culture Analysis Of Oticon

4559 words - 19 pages reasons for employee resistance and e prepared to use techniques for obtaining employee cooperation.Employees appear to resist change for several reasons and understanding them helps managers implement change more effectively.Self-Interest. Employees typically resist a change they believe will take away something of value. A proposed change in job design, structure, or technology may lead to a real or perceived loss of power, prestige, pay or

Quell Of Antibiotic Resistant Bacteria Ucla Bio 102 Essay

519 words - 3 pages outer lipopolysaccharide layer. The composition of these bacteria lessens their permeability to drugs and antibiotics and therefore increases their resistance to such treatments. The two membranes act as sieve, preventing to the penetration of drugs into the cell. For decades, pharmaceutical scientists have struggled with discovering an antibiotic to combat Gram-negative bacteria and as such, a new class of antibiotics specifically targeting

Genetically Modified Organisms: Friend Or Foe?

1663 words - 7 pages the development of plants with improved agronomic properties. Food crops have been modified through the introduction of new agronomic traits or suppression of constituent genes which code for disease or pest resistance, herbicide tolerance, or inhibition of ripening. When characteristics from one plant are transferred to another species, the specific genes are referred to as transgenes. In the United States and Canada, approximately 40

Biotechnology Essay

882 words - 4 pages DNA technology, including cloning, to save endangered species-or even, perhaps, use DNA to bring extinct species back to life.Gene cloning is used to produce new genetic combinations that are of value to science, medicine, agriculture, or industry. Genetic engineering has advanced the understanding of many theoretical and practical aspects of gene function and organization. Through recombinant DNA techniques, bacteria have been created that are