Sa: Pg.212 (#1) Coca Cola Commercials La Salle University Research Paper

639 words - 3 pages

Coca Cola Commercials
Commercials have been around since the dawn of time. Advertising companies always want to make their ads to get people to purchase their product. However, certain commercials are meant to appeal to a certain kind of audience. There can be commercials that appeal to older people along with commercial that can appeal to middle aged people along with the younger generation of this time. These commercials have been set to appeal to certain age groups so that they can get all these different age groups to purchase the product. Some commercial may use a certain kind of appeal in their commercials as well. A product such as Coca Cola has been shown many times and they make their commercials appealing to the audience so that the people watching will be more enticed to buy their product.
Coca Cola has had many different kinds of commercial through the years. They have been around so long that they regulate the kind of commercials that they use to stick what the certain time periods. One particular Coca Cola commercial that was appealing was Brotherly Love. This is one where the older brother is always picking on the little brother by messing with his things. But at the end, the older brother stands up to the little brother when somebody else is picking on him. This commercial seems to have a big family appeal to it. It draws people into the story. The controversy of it starts with the little brother and the big brother, but the end, it seems like even though it seems like the older brother doesn’t like the younger brother, the older brother wills still protect his older brother when other people try to pick on him. This seems to appeal more to both an older and middle class generation because it brings backs those old family values that w...


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