Silencing Gender: 5 Hour Energy Ads Essay

1801 words - 8 pages

Silencing Gender5-Hour Energy Ad: "Last 5 Hours"Silencing Gender PaperSeptember 22, 2014Advertisements in the media are designed to grab the viewer's attention at all costs, even if the price is the objectification and degradation of women and men. For this paper, I will be focusing on how women are negatively portrayed in a particular 5-Hour Energy advertisement and how this type of communication affects society's views of gender. I will start by introducing three concepts from my textbook that I used to evaluate and analyze my artifact. I will then explain the advertisement in question and give a detailed analysis, incorporating and applying the concepts I chose to use. Lastly, I will ...view middle of the document...

When children mimic negative stereotypes expressed in the media, they can often get stuck thinking that these are realities.Cognitive development theory assumes children play active roles in developing their gender identities by picking models of competent masculine or feminine behavior (Wood, 2011). The theory focuses strongly on gender consistency which is when a person understands that he or she is male or female, starting as young as age three.ArtifactWomen in the United States have been fighting an uphill battle for equality since the monumental Seneca Falls Convention in 1848 and are still fighting the good fight today in 2014. The difference between then and now is that they are not fighting for equal rights, but instead they are fighting to change the negative stereotypes that have been perpetuating year after year in the mass media. For example, the "Last 5 Hours" advertisements show what people accomplished after taking a 5-Hour Energy shot. I ran across this ad while I was watching television the other night, but I didn't think anything of it until my girlfriend pointed out how sexist it was. When I decided to do my paper on this particular ad, I YouTube'd it and found that there were two sets of commercials, one for men and one for women.The first ad I watched showed a woman at her house taking care of her daughter, cleaning, and accomplishing numerous tasks around the house while actually using the term "housekeeper" three times (This is the ad I will be focusing on). The second ad, geared towards men, showed a man playing golf, learning Spanish, skydiving, learning to play the guitar, and writing a novel. After watching both ads I realized just how poorly 5-Hour Energy represented the American women. It's stating that women are only capable of doing things around the house, but men are able to be "super-human" and conquer anything they put their mind to in only five hours.AnalysisPeople watching televisions are viewing these ads, consciously and/or subconsciously, on a daily basis while not thinking to question the underlying stereotypes within them. This creates a socially constructed reality where women are supposed to be the typical "housewife" and men are suppose to be the "head of household" and "bread winner" of the family. Even if this type of reality goes against what someone believes to be true, it's still a constant reminded that this is what society deems as a normal household.This is a clear representation of standpoint theory as well as social learning theory. Standpoint theory is represented when 5-Hour Energy chose to portray the woman in the ad as a housewife and a caregiver. Viewers recognize this as a group and in order to be a member you must do the things represented within the ad. Social learning theory can be applied because when female viewers, especially children, watch this they might believe that all women are like this and in order to be normal, they must fit into this stereotypical role.Advertisements...

Other Essays On Silencing Gender: 5-Hour Energy Ads

Environmental Science EVR1001 Lab Report - EVR1001 - Lab Report

869 words - 4 pages to different objects in various rooms, included with their reasoning and value. Room Object/Item Change How does the change make the house more sustainable or energy efficient? Value 1. Lobby/Foyer Windows Double glazed to triple glazed Better heat retention; less energy used for home heating. $25 2. Living Room Plasma TV Turn off after an hour Televisions waste electricity when it’s on and no one is watching it $10 3. Living Room DVD Player Turn

Alternative Sources Of Energy: Geothermal Power And Solar Power

1377 words - 6 pages such sources as solar power to replace fossil fuels.References1.Darvill, A, Fossil Fuels, Energy Resources, 2006, retrieved 18/2/2007, .2.Darvill, A, Geothermal Power, Energy Resources, 2006, retrieved 18/2/2007, 3.Darvill, A, Solar Power, Energy Resources, 2006, retrieved 18/2/2007, 4.Fossil Fuels, wikipedia, 2007, retrieved 21/2/2007, 5.Al-Ahmedy, F, 'The Hour Comes When There Are Many Earthquakes', Al-Riyadh [Online], 2005, 27 October

The Impact of Red Bull and Berocca on Urine Content - BSDE, Biology - Research Paper

3407 words - 14 pages %with% 1.0 Method: % 1. A thorough risk assessment was conducted 2. The test subject filled out a participation form 3. Specimen containers were labelled with the following: - Name of test subject - Date of birth - Type of specimen (urine) - Gender - Date and time 4. Sterile plastic gloves, a lab coat and safety glasses were put on by the analyst(s) 5. Non contaminated clean catch urine was collected and analysed; i. A test strip was taken out of

Secondary Research on Nivea. Psychology and demographic research. Rationale and Conclusion - Sheridan College - Research

1662 words - 7 pages analyze feature and benefits of product before buying. (Euromonitor,2016) Target Profile Demographics · Gender: Men · Age: 18 to 35 · Education: College Diploma · Household size: 3+ · Marital status: Single · Canadian 2nd generation Immigrant (Gaudino-Korosak, 2018) Psychographics: Nivea active clean shower gel user are hygienic and Confident. Majority of the target prefer to read ingredients before purchase of product. They believe in taking care of

Power Tend To Corrupt And Absolute Power Corrupts Absolutely - lange arts - Essay

475 words - 2 pages maintained in two straight parallel conductors of infinite length, of negligible circular cross-section, and placed 1 m apart in vacuum, would produce between these conductors a force equal to2×10−7 newton per metre of length. 4.Volt: As energy consumption of one joule per electric charge of one coulomb. 1V = 1J/C. One volt is equal to current of 1 amp times resistance of 1 ohm: 1V = 1A ⋅ 1Ω 5. Electric Current: An electric current is a flow of

Smart Grid and Demand Side management - University - Essay

2106 words - 9 pages -Santoyo, A. Sa´nchez-Cifuentes / Applied Energy 76 (2003) 219–227 223 power generated and the efficiency [5]: one of them is due to the decrease in density when the air temperature rises, and this decreases the input mass flow, if the same The wher Th steam 4. R Th In erati cent 5 increases the fuel consumption: this is due to the increase of heat required in the combustion process. The obtained results of both systems are shown in the Table 2. e

The Reclaiming Of Masculinity: A Regression Of The Female Voice In Mainstream Rock Music

2513 words - 11 pages Listen for an hour to a Clear Channel franchised rock station. In that time, a variety of musical styles in modern rock are interspersed with older tunes of decades past; a second hour of listening yields similar results, as does the hour following and so on the pattern continues. After listening only an hour, however, a very broad trend presents itself, a trend seen as well on recent billboard charts that document the popularity of mainstream

Business Report - created using given stimulus - Business Studies year 12 - KCAHS - Assignment

1112 words - 5 pages -abstract.pdf. Accessed 17 Nov. 2018.] The new range of advertising encompasses TV and youtube ads focusing on the new EDLP strategy during family programs and prime times for children’s programs. To achieve customer interest, Kmart uses high energy songs, unique camera work and directly focuses on the prices of products. In addition, Kmart often uses children as models but also ranges to groups with differing ages to attract families. The business

stereotypes of women in society - leadership - essay

1085 words - 5 pages and how they are just treated as second characters or characters with no value. But, in the article Lindsey Clay believes that the representation of women in advertising has shifted considerably: "At a time when gender balance is the subject of many a debate in the media, in business and more recently in government, we feel it’s important to look at the evolution of the female role model in advertising and how this feeds into our day to day

the talk is talking about what my essay is about if you read it it going to talk about something - America River College - essay

893 words - 4 pages . Most of the previous films seems to almost always be focusing on gender and race inequality in America. Though that is a part of the films motive that is not the only method Kilbourne decided to take. Moreover, Kilbourne has found a unique way that not only shine light on a sensitive subject but she has also created a way to speak out against some shared concerns in such, a way that all races, age groups, and genders would stop to

Informative Essay on Eating Healthy - Southeastern Community College - Essay

1245 words - 5 pages , Carolyn. “How Does Food Impact Health? Taking Charge of Your Health & Wellbeing. “Taking Charge of Your Health & Wellbeing. www.takingcharge.csh.umn.edu/how-does-food-impact-health. Accessed 1, July 2019. “Healthy Eating-Overview.” WebMD. WebMD, 24, June 2019. https://www.webmd.com/women/guide/nutrition-101-how-to-eat-healthy#1. Accessed 24 June 2019. “What Does Healthy Eating Mean?” Definition of healthy eating, www.breastcancer.org/tips/nutrition/healthy_eat. Accessed 1, July 2019. Wilson, Debra Rose “The Benefits of Healthy Habits” https://www.healthline.com/health/5-benefits-healthy-habits#boosts-energy August, 2016.

Similar Papers

Google Ad Fundamentals Certificate Google Ad Fundamentals Certificate Notes

3765 words - 16 pages budget Step 4: Create clear and relevant ads that include a link to her site Step 5: Set up targeting (age, geographic radius, etc.) *Campaign goes live!* Sales and reach increase What are the benefits? 1. Connect with customers when it matters Google Ads has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your

A Bill Concerning Affordable Solar Energy Gov Class Bill

1564 words - 7 pages use through the use of solar means will receive a subsidy at 50 cents per Kilowatt(watts) per hour produced i. The Department of Energy will pay the individual 50 cents per Kilowatt per hour produced ii. The company supplying the solar panels or solar energy will be responsible for monitoring the amount of energy produced by the individual’s solar panel array (kWh)(kilowatt hour) 1. The company supplying the solar panels or energy produced by

Speech Of Sexism In Advertisements Gess Speech

552 words - 3 pages sell their product by saying that if you buy this product you won’t have to worry about disappointing your husband. This ad, like the last, shows that men are the dominant gender. Slide 5 Slide 6 Slide 7 shows a swimsuit model being restrained on the floor while a group of half-dressed men stand around her watching, The advertisement ‘offended the dignity of the woman, in the sense that the feminine figure is shown in a degrading manner’.  ‘The

Feminist Criticism On "A Doll's House" By Henrik Ibsen English Essay

2003 words - 9 pages consequences on her own. The male gender continuously demonstrated the unequal expectations men held for women in every aspect of their lives, rather than for themselves, while seizing to have power over women. Fuerte 5 “‘First and Foremost a Human Being’: Idealism, Theatre, and Gender in A Doll's House” by Toril Moi describes the idealism that is constructed in a traditional nineteenth century household, yet broken through the form of a play