Good afternoon, my name is Rayyan and I will be analyzing how sexism in advertisements has portrayed women and how it changed throughout the years . Sexism included advertisements dates far back as the 1950s and I will be presenting the sexist advertisements in chronological order starting from the 1950s to modern time.
To start of, advertising may influence behavior through, seducing, shaping social reality, and simply creating fame. Sexism is an important issue to note in advertising because it perpetuates further gender stereotypes and creates an unfair and unwarranted divide between who can use what products. Advertising has been sexist particularly towards women since the first forms of advertising
This is my first advertisement that I will be analyzing, examples of sexist advertising in the past like this related to more to men being more superior than women. These types of sexist ads show that the objectification of women has become a staple in media and advertising.
The use of objectified women to sell products contributes to the reason of why sexism is a widespread problem. This ad shows that if you do not perform your duties as a wife correctly and your husband finds out, you deserve to be subject to domestic violence from your husband. This ad is geared toward women and is trying to sell their product by saying that if you buy this product you won’t have to worry about disappointing your husband. This ad, like the last, shows that men are the dominant gender.
shows a swimsuit model being restrained on the floor while a group of...