Starbacks Analysis

3467 words - 14 pages

Service Management: The Case Study of StarbucksNameInstitutionDate of submissionSERVICE MANAGEMENT: THE CASE STUDY OF STARBUCKSIntroductionStarbucks Corporation is an American company operating in the specialty eatery industry. During its formation the company specialized in producing coffee operating both as a coffee roaster and retailer in Seattle (Lyons 2005). It has been a successful corporation since then and has been expanding its operations and productions since 1971 when it was founded to date. Starbuck is now a global company that not only serves in the US but also has stores in many other countries. Apparently research shows that Starbucks Corporation has stores in more than 60 ...view middle of the document...

These beverages are served with snacks and pastries that can also be parked and offered as takeaway. Moreover the stores package whole-bean coffee, microground instant coffee as well as full-leaf teas that can either be used to make beverages or sold directly to customers. Packaged foodstuffs, hot and cold sandwiches are also popular in many stores, with some stores offering items such as mugs and tumblers. The Starbucks has also advanced its services including variety of wines, appetizers and beers that are offered in the evening hours.In addition to the eatery sector, Starbucks also operates an entertainment division. This department markets music, film and books mostly through the hear music brand. In efforts to satisfy the customers in the global market, Starbucks services vary both seasonally and with locality, making different stores to sell different services of different quality.Customer experienceThe quality of coffee and services offered by Starbuck are more or less similar to those of their competitors despite their high prices. However in addition to the general services, Starbucks offers extra customer care that makes their customers addicted to their services. Starbucks make sure that after the customers first visit to their stores, he or she will always wish to come back for a retreat. Customers are people and they require special attention, and therefore Starbucks takes this as business strength and creates personalized customer experiences, secures customers loyalty and therefore generating profit as well as energizing employees. The assumption is that every employee is rational and is pleased by the growth of the business (Schultz 2012). This is achieved by creating a positive experience by listening to the customer's problems, analyzing it and fully being involved in solving the problem. Moreover the employees have the passion of knowing their customers; a regular customer is studied both on his frequency as well as his/her regular order. This enables Starbucks employees to understand the customer. Many customers have reported satisfaction in both their orders and some extended services to their personal problems. Starbuck also uses writings in their cups that are either made to encourage the customer or interrogate him to review his problems and request. The writing are made so personal such that if the customer replies, the next order will have a consistent writing on it that makes the customer feel fully cared for. In nutshell, Starbucks uses cup messages to enable micro interaction with the customer (Duhigg 2012).Effect of internet and SmartphoneThe internet has been a there at to any industry with specialty industry being no exception. Starbucks had started as a domestic firm operating only in US. However due to market globalization, foreigners came to know of its existence through visits to US as well as through the internet. First a negative flow of information that the business was models favored United States...

Other Essays On Starbacks Analysis

Comparative Essay. "Heart Of Darkness" By Joseph Conrad And William Golding's "Lord Of The Flies"

2729 words - 11 pages It can be said that a certain degree of darkness lies within every person, but this darkness will not surface unless given the correct environment. The darkness, however, can emerge and ultimately destroy the person if not checked by reason. If one's inner darkness does surface, the victim then is given the opportunity to reach a point in personal growth, and to gain a sense of self-knowledge from it. That is, when one's darkness appears, one

This Is An Essay On The Woman In The Odyssey And Their Influences On His Travels

993 words - 4 pages The Odyssey is an epic about a Greek warrior in the Trojan War whose wanderings around his known world and his perilous encounters are the basis of the story. Odysseus' absence from his home is prolonged by the influences of the women whom he encounters.In this epic, several female characters had a profound effect on the plot. They wielded their influence through typically feminine skills and attributes: seduction, supernatural powers

Title:Aggressive and Passive. Compare characters in the Handmaid's Tail between Hamlet. Offred is aggressive while Ophelia is passive

537 words - 3 pages Aggressive and PassiveAggressive and Passive are two inverse attitudes to things, events or life. They cause different results. Offred and Ophelia are two women who have contrary destinies because of their different attitudes.Offred is a powerless woman in "the Handmaid's Tale". She's a handmaid of a commander in Gilead. She has no freedom. She belongs to him as a property. Her only duty is to have sex with the commander and give birth to a baby

Black Boy vs Grapes of Wrath

444 words - 2 pages Even though the books of Black Boy and Grapes of Wrath gave a vivid picture of the past American life to the readers regarding the socio-economic bigotry. Both books are similar in focusing the social and economic discrimination in the family setting. On Grapes of Wrath the California prejudice against the immigrants. Prejudice was a strong word, which leaves a bitter taste in the mouth. It is the prejudice against the migrant workers by the

Leprosy ; includes what bacteria it is caused by, the orgin of the disease, how many people are affected by it in the united states and in alaska during 1999 and 2000, and more. 3 pages long

524 words - 3 pages Leprosy is very dangerous for your personal health. It can make you skin fall off. Leprosy slowly eats away at you body. It is deadly to all genders, all ages, all sizes and all races.Another name for leprosy is Hansen's Disease. Leprosy is caused by the organism mycobacterium leprae. The pathogen that carries it is bacteria. Throughout the years people have suspected that inhaling and touching the bacteria could spread leprosy.Symptoms of

Reality Vs. Appearance - Hamlet

978 words - 4 pages In the play "Hamlet," Shakespeare's characters are confronted with the timeless question: How can one determine what is actually true from what only seems to be true? Throughout the play, the theme of appearance versus reality is constant. This theme is played out from the beginning, with Claudius' attempt to conceal his secret intentions; Gertrude and Ophelia masking their own truths, and finally Hamlet, who assumes the role of a madman in order

My favorite place

320 words - 2 pages Among the places where I have traveled, I especially like Fort Lauderdale very much. It fills me with beautiful memories. It reminds me of the days when I lived in Vietnam where I was born, especially the coconut trees, the hot and humid weather are like Vietnam. Fort Lauderdale has almost all the tropical fruits like jack fruit, durian, and longan. All these fruits are not grown in California.I usually come to Fort Lauderdale for a vacation. I

Mockery And Superiority In Canzone: Supported By Areopagitica Examines John Milton's Use Of Mockery And Superiority In The Poem Canzone; Supported By Areopagitica

1210 words - 5 pages PAGE PAGE 4 Zimmer Rachel ZimmerProf. GraffMilton: ENGL 420June 10, 2002Mockery and Superiority in Canzone:Supported by AreopagiticaMockery, as well as a sense of pride and/or superiority comes out in many of Milton's works and he exemplifies this by writing in ways that seems to humble himself, charm the subject of the poem, and yet scoff at him/her at the same time as well as prove his high intellect. Milton's often-circular logic exemplifies

Trichotillomania-Physcology 101 paper. Paper on an OCD diagnosis. This paper was written as term paper

562 words - 3 pages TrichotillomaniaTrichotillomania is a term coined by a French dermatologist in 1889 to describe the compulsive or irresistible urge that he saw in patients to pluck their hair out. The word trichotillomania is a Greek work meaning hair to pull, pluck, mania, frenzy, and madness. This is somewhat misleading as trichotillomania is referred to in psychiatry as an impulse disorder not a "madness" at all.Impulse control disorders are characterized by

Romeo And Juliet's Love Is Not Real Love, But Only An Idea Of The Real Aspect Of True Love

1161 words - 5 pages Romeo and Juliet is an awesome play written by William Shakespeare in the 15th century. This play is based upon two lovers, Romeo and Juliet, who in just a short period of three days meet, marry, make love, and die. Romeo is a Montague and Juliet is a Capulet. These two families have gone by many generations with hate towards one-another. Neither family can forgive and forget whatever argument had been started many decades ago. Although the two

Jean Rhys Novel

289 words - 2 pages In Jean Rhys's compelling novel about racial tension amidst confusion and anxiety, the author addresses this subtext in such a way as to portray Antoinette as a product of an intolerant society. While more of an underlying theme, the character's racial inner struggles in Wide Sargasso Sea represent a significance to the story's overall flavor and intensity, being that Antoinette is torn the entire time between calling herself black or white. Who

Similar Papers

Character In "The Yellow Wallpaper" By Charlotte Perkins Gilman

1587 words - 7 pages The short story 'The Yellow Wall-Paper' written by Charlotte Perkins Gilman is a cry for freedom. This story is about a woman who fights for her right to express what she feels, and fights for her right to do what she wants to do. The narrator in this short story is a woman whose husband loves her very much, but oppresses her to the point where she cannot take it anymore. This story revolves around the main character, her oppressed life, and her

Edgar Allen Poe's View Of Death In "The Fall Of The House Of Usher"

1836 words - 8 pages that Poe would one day achieve the fame and respect now offered him in literacy circles in America and Europe--particularly France' ('The Fall of the House of Usher' - Analysis, 5).Poe is grouped with other writers in the Romantic period. Writers of this period focused on life, emotions, and the existence of the human race. Although Poe's work has many characteristics of Romanticism, 'The Fall of the House of Usher', falls into the Gothic category

"Slaughterhouse Five" By Vonnegut Essay

2264 words - 10 pages When one begins to analyze a military novel it is important to first look at the historical context in which the book was written. On the nights of February 13-14 in 1944 the city of Dresden, Germany was subjected to one of the worst air attacks in the history of man. By the end of the bombing 135,000 to 250,000 people had been killed by the combined forces of the United States and the United Kingdom. Dresden was different then Berlin or many of

Psychoanalysis And Freud

2420 words - 10 pages emotional re-experience during the regressed state brought about by the analytic method cause a reorganization of the psychological structures into more healthfully adaptive patterns. The analyst's friendly and calmly explaining attitude that is devoid of any moralizing or other biases creates an atmosphere in which, most of the time, all human failings and foibles can be looked at, talked about, and finally resolved.Typically, an analysis lasts