This website uses cookies to ensure you have the best experience. Learn more

Strategic Planning Amazon.Com Case Study

599 words - 3 pages

1. History Background & DevelopmentJeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of $20,000 a week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews, and e-mail order verification.Amazon.com went public in 1997. Moves to cement the Amazon.com brand included becoming the sole book retailer on America Online's public Web site and Netscape's commercial channel. In 1998, the company launched ...view middle of the document...

com reported its first profit ever.SWOT Analysis2. Strength· Global presence· Inventory provided on consignment· Location of businesso No sales taxo Close to distribution centerso Desirable area will attract employees· Quality technological processes and procedures· Repeat customer'sWeakness· Lack of marketing expertise· Undifferentiated products and service (i.e. in relation to competitors)· New area of business/ management lacks experience· Rapid growth· Has yet to make a profit3. Opportunity· Internet is a developing market.· Mergers, joint ventures or strategic alliances· Move into new market segments that offer improved profits· International market· Use brand name recognitionThreat· Competitors· Price wars with competitors· Changing tastes of customers4. Evaluation of SWOT AnalysisAmazon has a great opportunity for growth and to continue to be a leader in the world of Internet shopping. Amazon's huge debt and lack of experience may prove to be disastrous for the company and overall I believe that it's future does not look bright.5. Analyze Corporate StrategyTo be the best online bookstore in the world.6. Analyze Business-level StrategyTo be the best online bookstore in the world.7. Analyze Structure and Control SystemsI was unable to find any reference to this in the reading.8. RecommendationsIf Amazon continues accumulating debt and making little profit it's future is limited. I recommend expansion of this company's product line, paying off the long-term debt, and to remain focused on becoming the best Internet retailer in the industry.

Other Essays On Strategic Planning - Amazon.com Case Study

Critical discussion of John Kay’s view of strategy - business management - essay

1604 words - 7 pages to change. A case in point is the leading technology company 3M. Both of 3M and its competitors have designed, planned and forecasted the future, and both of them have had a clear view of the market and environment. Nevertheless, 3M outperforms its competitors. What explains it that 3M has created an organizational culture in favor of strategic thinking, planning and implementation. That implies the importance of identify the strategic resources

Report on the Mintzberg's article in the Harvard Business Review about the fall and the rise of strategic planning

464 words - 2 pages ) planning is controlling the future; (3) planning is decision making; (4) planning is integrated decision making; (5) planning is a formalized procedure to produce an articulated result, in the form of an integrated system of decisions.Within the fifth definition lies the root, Mintzberg suggests, for the emergence of a sense of rationality about planning. In this case, rational planning implies an ability to (1) know attributes of the future; (2

Global Business Plan: Target

7199 words - 29 pages , product and the lives of its team members.Internal/External Environment (SWOTT)SWOTT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective (Wikipedia, 2006).Target Stores strengths would be an attribute to the Japan culture and assist in

E-Commerce. The Advancements In E-Commerce. Is It Really Working? The Affects. Has It Been Working In The Past?

1397 words - 6 pages sites like Amazon.com which is an online book store, through auction and music sites like eBay or MP3.com, to business exchanges trading goods or services between corporations. After several companies failing to profit within e-commerce due to overspending, lack of volume and poor planning the e-business world began to develop day by day. Many success factors which include market planning, no overspending, and grabbing the attention of the venture

Human Resource Management VS Organisational Change

5213 words - 21 pages , argued against the point, 'HR manager to focus less on operational activities and to emphasize on becoming strategic partners to line managers (Ulrich 1997)'. The highlights of this study are the challenges faced by HR practitioners needing to be operational, to be valued strategically.Niebus (2002) concluded that the old canard of 'HR is simply an administrative activity' could be dumped and exchange for 'HR as a strategically significant

Does strategic HRM effect business progression? - Human Resources Management - Essay

2157 words - 9 pages shows that the organisation takes a strategic approach to its longer-term workforce planning, all of which would be interpreted as “soft” HRM. A performance-based rewards approach is one of the main practices used in SHRM (Collins and Clark, 2003). Undoubtedly, performance-based rewards have a positive effect upon employees and on organisational performance (Brown, Sturman & Simmering, 2003). In this case, Mitchells and Butlers (2017) claim to

ROYAL ADELAIDE HOSPITAL CASE STUDY - CONTRACTS AND PROCUREMENT - REPORT

2353 words - 10 pages specified time. In addition to this, implementation of effective and robust strategic plan plays a major role in completing a project on or before deadline. PART C: Summary of Best Practice & Key Findings In this section, recommendation of best practice is discussed with the consideration of key findings and learnings from the nRAH case study. This entire section is about nRAH in the view of procurement management. Key Findings According to

Application 10.1 And 10.3 Organizational Development

1600 words - 7 pages Application 10.1 - Motivating Change in the Sexual Violence Prevention Unit of Minnesota's Health Department (Page 168 of Text). After reading the case:Summarize the case in your own words, andBriefly explain five key insights you gathered about generating commitment to change.The Sexual Violence Unit of Minnesota's Health Department decided to undertake a 5 year strategic planning effort to address the primary prevention of sexual violence

Ikea.Com (Overview On The Company)

7745 words - 31 pages amazon.com;Build up discussion groups where costumers can exchange knowledge and even receive feedback for the company - better understand costumers in order to better satisfy their needs;Create an image of web security; assure the costumers that they won't be harmed by exposing their personal information;Make known their ethical concerns as well as their code of conduct; it may lead to an improvement on the companies image;Make on-line shopping

Strategic Management In Nucor

7576 words - 31 pages Exploratory Study of their Use in Japan', Journal of Business Strategies, Vol. 24, No. 1.Arce, E. and Flynn, D. 1997, 'A Case Tool to Support Critical Success Factors Analysis in IT Planning and Requirements Determination,' Information and Software Technology, vol. 39, pp. 311-321.Barney, J.B., 1991, 'Firm resources and sustained competitive advantage', Journal of Management, vol. 17, pp. 101.Barney, JB 1995, 'Looking inside for competitive

STRATEGIC AND INTERNATIONAL HUMAN RESOURCE MANAGEMENT - UNISA - ASSIGNMENT

2382 words - 10 pages QUESTION 1. CASE STUDY: HOW HAMPTON INN GUARANTEES “100% SATISFACTION 1.1 How would you describe the new HR Strategy adopted by Hampton Inn? How does it compare with Hampton’s previous HR strategy The new HR strategy that Hampton Inn adopted · Hampton Inn have recently introduced new policy rule which is 100% satisfactory guarantee to gain a distinctive advantage in a highly competitive hotel industry · This new policy allows employees to make

Similar Papers

Amazon.Com Case Study

5505 words - 23 pages Questions1. How has Amazon.com developed since July 1995 to its present position at the end of the Case Study?2. How would you define the business, as well as the industry, that Amazon.com is in,at the end of the case study?3. How is technology likely to drive the strategy and affect future industry structures?4. What criteria can be used to highlight the changes in strategic paradigm taking place due to e-commerce?5. How has Amazon.com

Walmart Case Study Competitive Advantage Strategic Management Case Study Paper

4201 words - 17 pages ://globalmarketingtoday.wordpress.com/the-real-world/case-study-1/ 4. Configural Advantage in Global Markets – pages.stern.nyu.edu/~sdouglas/rpubs/config.html 5. http://www.nytimes.com/2006/08/02/business/worldbusiness/02walmart.html?pagewanted=a ll 張貼者: Eric Sun 於 上午12:21 以電子郵件傳送這篇文章BlogThis!分享至 Twitter分享至 Facebook分享到 Pinterest 標籤: TMA03 沒有留言: 張貼留言 較新的文章較舊的文章首頁 訂閱: 張貼留言 (Atom) 關於我自己 Eric Sun 檢視我的完整簡介 網誌存檔 · ▼ 2015 (7) · ▼ 三月 (5) · 旅遊貼士:到達高原後應注意事項 · Walmart's Strategic Analysis · Walmart Retailer business in India · WALMART SUCCESS IN MEXICO, CANADA AND CHINA: GLOBA... · TMA03 Walmart around the world · ► 二月 (1) · ► 一月 (1) 簡單主題. 技術提供:Blogger.

American Aerospace Inventory Case Study Operations Resource Planning Case Study

1344 words - 6 pages Inventory at American Aerospace (AA) Executive Summary (10 points each) Overall Scarlett has a unique opportunity to help this aerospace manufacturer improve their understanding of their operations while helping them improve their inventory management. Through the Q,R model she can set the optimal order point and quantity so that AA can minimize costs while still meeting the service levels they want to maintain. After looking at the distribution

Assignment Was Provided To Review A Tesco Case Study And Provide A Review Of It. Strategic Management Case Study

1101 words - 5 pages share it had previously. References Griffith, V. (2002). Welcome to Tesco, Your Glocal Superstore. Retrieved from https://www.strategy-business.com/article/11670?gko=26ddb Mathis, W. (2018, October 3). Tesco Falls as Overseas Weakness Gives CEO a New Headache. Retrieved from https://www.bloomberg.com/news/articles/2018-10-03/tesco-falls-as-overseas-weakness-gives-ceo-lewis-a-new-headache Pitt, M. & Koufopoulos, D. (2012). Essentials of Strategic