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Sustainable Development Strategy For Louis Vuitton Fm 326 — Sustainability In Fashion Merchandising Research Paper

2792 words - 12 pages

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Sustainable Development Strategy for Louis Vuitton
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Abstract
This paper will shed light on sustainable development strategy of Louis Vuitton. In the first part,
the study will analyze business portfolio of Louis Vuitton and their current environmental
sustainability strategies. In the next part, the study will propose sustainable development strategy
in terms of green supply chain management and green marketing practices to the chosen fashion
organization. Analyzing feasibility of the proposed sustainable development model in terms
existing green supply chain model of Louis Vuitton and SWOT analysis will be an important
part of this paper. In the next part, the study will specify the implementation plan for the
proposed sustainable developments strategy by identifying pertinent elements of the
synchronized model. In the last part, the study will critically evaluate the proposed model in
context to demand for green products, purchasing behaviour of green customers, emerging
challenges associated with the implementation of proposed model and competitive advantage
which can be achieved by implementing the proposed sustainable development strategy.
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Table of Contents
Introduction ..................................................................................................................................... 4
Sustainable Development Strategy ................................................................................................. 4
Feasibility Assessment .................................................................................................................... 6
Strength and Opportunity ........................................................................................................... 8
Weakness & Threat ..................................................................................................................... 9
Implementation Plan ..................................................................................................................... 10
Critical Evaluation, Recommendations and Conclusion .............................................................. 12
Reference ...................................................................................................................................... 14
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Introduction
The study has selected Louis Vuitton in order to recommend sustainability development strategy
which can help the organization to achieve competitive advantage in future course of time. The
company was established by Louis Vuitton in the year 1854. Louis Vuitton is headquartered at
Paris, France. In 1987, the company has become part of LVMH (Louis Vuitton – Moët
Hennessy) with an ambition of providing premium “Art de vivre” global customers (Belime,
2010). LVMH group maintains six business portfolios which represent more than sixty luxury
brands internationally. Six business verticals of LVMH can be summarized as, 1- Wines and
Spirits (Moët & Chandon), 2- Fashion and leather goods...

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