Swatch And The Global Watch Industry Case Western 4404 Essay

1294 words - 6 pages

Swatch And The Global Watch Industry
Introduction
Swatch Group is in a tight predicament after years of success in the global watch market and needed answers. A 14% market share worldwide, increasing net sales and gross profits, and a claim to the “Swiss Made” term proved important for the growth and advancement of the company in the past decade. Yet, internal problems were beginning to rear their ugly heads, and the repairing of these issues needed to be addressed before the company could head forward successfully. Firstly, competition was tough world-wide. Not only this, but Swatch’s product mix featured too many products, causing many consumers and suppliers to become confused. Secondly, although wanting to keep production within Switzerland, high cost of production had them wondering to outsource their factories or not, all while maintaining quality. Lastly, Swatch faced internal management issues, with many officers stepping down from their positions, all of whom stated problems with their CEO’s ability to take advice from them. These issues prove a large stepping stone that Swatch would have to cross in order to hold its large market share heading into the future.
Product Mix and Proposals
Having a large product mix, Swatch group had many options in their watches, be it high-end, tech savvy, or bargain hunting, Swatch offered a watch that would obtain to that individual. Swatch line itself seemed to be struggling for market share in the U.S. as well as the rest of the world. Targeted reasons being that the vast lineup could be a lot for the average consumer, featuring an abundance to choose from to the point where they cannot decide and resort to other brands.
To avoid the title of “fad”, Swatch group needs to slim down their product mix which shouldn’t affect them socially or ethically. This will make for a more approachable amount of watches to avoid being left in the 90’s and remain competitive into the future, all the while keeping on their highly valued quality. Groups such as Seiko, Timex, Fossil, and Guess where gaining ground and Swatch group needed to act in this way to combat it.
Heading forward, Swatch Group can look to the successes of it subsidiary Omega. Omega’s main competitor is Rolex, and being in a high end market meant little room for change in quality. Instead, Omega elected to decrease prices while keeping quality the same, streamline their processes, and most importantly, cut down the number of models they offered from 2,500 to just 130. These changes boosted Omega’s sales and made them a huge driver in sales for Swatch group as a whole. Swatch line, which focuses on low to middle cost watches, needs to complete a SWOT to see which models to cut from the line, and drastically streamline it to a handful of watches that consumers actually want, and again, maintain that quality level. This need for change can be seen in the fact that resellers dropped from roughly 3,000 to 1,200 in less than 10 years. Building on that,...

Other Essays On Swatch and the Global Watch Industry Case - Western 4404 - Essay

How the Beauty Industry Failed Women of Color - Binghamton University, Media and Politics - Essay

4211 words - 17 pages advertisement campaigns set forth by the industry that defines the standard of beauty in modern day society. References Belhachmi, Y. (2019, April 20). Colorism in the Modeling Industry [Personal interview]. Blay, Y. A. (2011, June). Skin Bleaching and Global White Supremacy:By Way of Introduction. The Journal of Pan African Studies, 4(4), 4-46. Gates, H. L., Jr. (1996). The Future of the Race. Bryant, T. (2016, April 21). The Problem With MAC's New

Product Proposal: Design of the sensor to the Fitbit watch - SJSU EE 295 - Essay

1817 words - 8 pages on their fitness needs. The market will develop at the normal of 11 per cent annually to reach 189.9 million devices to be sold by 2022 [3], and the sports industry will contribute a major share to it. Apple watch is the real contender of the Fitbit and can possibly hurt the accomplishment of the product. Apple sold 4.7 million watches catching 17 per cent of the worldwide market [4] in the last quarter. This delineates Apple's considerable effect

Innocence and Abuse of power seen in All Quiet on the Western Front - English - essay assignment

619 words - 3 pages Tariku 1 Hewan Tariku Ms. Coleman CP Sophomore English - Green 2 May 2018 The Loss of Innocence and Abuse of Power War is a very powerful thing that can change people as seen in Erich Maria Remarque’s novel, ​All Quiet on the Western Front​. In the book, which is written from the Germans’ perspective, there are many examples showing the negative effects of war such as the loss of innocence and the abuse of power. In ​All Quiet on the Western

bob the builder and his impact upon western cilivations - 11 grade - essay

1152 words - 5 pages laid the foundations for our study of microeconomics. The formal study of macroeconomics is linked to the writings of John Maynard Keynes, who during the Depression, the global Depression of the 1930s, wrote that the aggregate economy might be in disequilibrium, or at least stuck in a state of high, persistent unemployment. To that end, the government may need to take measures to address the problem of unemployment and the stagnation of the economy

BMW And The Automotive Industry Porter Competitve Forces And SOWT

2149 words - 9 pages managers decisions in choosing the Company strategy depends on the Industry life Cycle phase Introduction, Growth, Mature , Decline, Focusing on Maturing and Growth ILC phases as they are related to the selected companies in this paper, .As defined by (Thompson and Strickland 2005), Maturing industries Challenges are mainly the Slow Growth in demand which generates more head to head competition, Buyer become more sophisticated more familiar with

The Economics of the Clothing Industry - Microeconomics - Essay

2360 words - 10 pages economy is truly worldwide. From the earliest times, clothing has stretched out to the furthest reaches of human kind. In each geographic area of the world, individuals used whatever was readily available to them to craft clothing in their own personal ways. In today's society people are willing to spend huge amounts of money on their clothing and the industry is one of the top in the world. With today's estimates that the global clothing market will

Behind the closed door of the fashion industry - fashion - essay

630 words - 3 pages Behind the closed doors of the fashion industry Fashion is a popular trend, especially in styles of dress and ornament or manners of behavior (Google, 2018). In modern society, people have accustomed to ignore the true world. This is shown through social media, and how people have a self-elaborated image of reality through their screens. They only believe what they want to see, and don’t go beyond visualizing the outside world. For example

Bureaucracy in Data Analytics Industry - Leadership and Organisational Behaviour - Essay

1602 words - 7 pages Bureaucracy has been used to design many organisational workplaces to increase efficiency and achieve manufacturing target, in particular, after the industrialisation revolution time. However, the Weber’s theory on Bureaucracy is not be totally relevant to later industries such as data analytics, a highlight of industry 4.0. In this essay, it will first briefly mention Weber’s Bureaucracy theory, followed by Bureaucracy theory and discuss the

Negotiations and Communications - Global Trading - Essay

2326 words - 10 pages at a cost, but savvy executives will pay for reliable and secure communication across multiple technology platforms. The purpose of this discussion is not to recommend any specific security measure, but to promote industry knowledge of its importance. Given the worldwide nature of the internet, secure communications truly are a global issue. When attempting to communicate with businesses abroad, security remains important but other major factors

Taking over the pharma industry - English 1121 - argumentative essay

3560 words - 15 pages Uka 3 Segne Uka Catherine Ford English 1121 4 April 2018 Taking Over the Pharma Industry The name pharma is a suffix for Pharmaceutical industry. Pharmaceutical industry is a billion-dollar investment and most of pharmaceutical industry are privately owned companies. Pharmaceutical industry plays a great role in manufacturing and distributing drugs. On the satista magazine it labeled the United States pharma industry is the most important global

airbrushing in the makeup industry - filton college - essay

899 words - 4 pages MM501 Advanced Media Makeup Rochine Williams Airbrush uses in the industry Airbrushing is used in a range of ways for different purposes. Its superior qualities in terms of endurance, flawless matt finish and seamless blending makes it an ideal tool within the professional make up industry. (reference). It is now becoming popularised within a range of contexts. For example, Theatrical makeup artists are using the airbrush technique to design

Similar Papers

An Essay About Global Development And Western Colonies Devs100 Mc Master Global Development

2094 words - 9 pages explanations for why the global south remains poor, post-development theory should also be considered. Modernization theory based itself on the idea that cultural and economic conditions served as ‘barriers’ to development and were essentially what blocked a country from gaining wealth. The theory also supported a non-communist outlook to poverty in developing nations by suggesting an economic change and the introduction of western values with

Social Media And The Healthcare Industry University Of Nottingham Essay

3009 words - 13 pages essay will focus on the healthcare industry, exploring how this technological trend is able to drastically affect the present and future of medical services and pharmaceuticals. While social media has created many opportunities for the healthcare industry, it also has its drawbacks that need to be considered. This essay will first highlight the opportunities it provides, covering four of five social media use types as identified by Schlagwein and

Masculinity To The Professor In The Cage, Why Men Fight And Why We Like To Watch Vs. Drive English 1 A Essay

1210 words - 5 pages masculinity because he shows Irene and Benicio the love and he has for them, but once he leaves off the the streets, he has no limitations to how much pain he’s giving people. In the book, The Professor in the Cage, Why Men Fight and Why We Like to Watch, Jonathan Gottschall shares his knowledge about what he sees during his training in MMA fighting. Gottschall then talks about “sex/gender system” (68). He talks about how women look for muscular

Western Lit Paper Paper. On Donte Western And Litature Essay

1035 words - 5 pages University the class size is smaller and more personal. We usually learn sitting around a big table together and are all involved in the learning process. My mother didn’t let me off that easy… “Honey, please tell us about what you’ve learned in your Western Literature class this semester at SVU. Okay, Mom how about if I tell you about a poem that we read in class its called Dante “Inferno” !its about A man named Dante who wanted to know