Essay On Telecom

303 words - 2 pages

Executive SummaryIn today's competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time.It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting.References:Brassington F. and Pettitt S. "Principles of Marketing" 4th Edition (Financial Times/Prentice Hall, 2006) ISBN: 9780273695592Kotler P. and Armstrong G. "Principles of Marketing:, 13th Edition (Financial Times/prentice Hall, 2010) ISBN: 9780273743279.Kotler P., Keller K. L., Koshy A. and Jha M. (2011) " Marketing Management", 13th Edition.Cateora P. R. and Graham J. L. (2011), "International Marketing", 13th Edition.Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace.Kotler, P., Armstrong, G., Brown, L., Chandler, S. A. (1998), Marketing, (4th edn), Prentice Hall.


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