Textual Analysis Of Apple's Think Different Campaign English Composition Textual Analysis

638 words - 3 pages

Jennifer Clinard
Professor Hutton
English 1010-074
03 October 2018
The Crazy Ones
Ranked as one of the most recognizable brands in the world, Apple is synonymous with
cutting edge technology and innovation. Whether it’s an iPad, iPod, iPhone, or iMac, chances
are you, or someone you know, owns an Apple product. Each piece of handheld technology
bears the shape of an apple with a bite taken out. Almost childlike in its simplicity, the logo is as
easily recognized as the name. While we may acknowledge the star power the Apple brand
carries do we know when they began their meteoric rise to rock-star status?
Somber piano music plays as the warm, yet strong voice of Richard Dreyfuss begins to
narrate Apple’s extraordinarily effective “Think Different” advertising campaign. Set atop black
and white images of cultural icons his voice compels us to think different, to create different, to
perform different, to BE different. This campaign was launched in 1997 but has been re-released
multiple times due to its transcendent context. The appeal is the same today as it was over
twenty years ago. Humanity still desires to make the world better, to improve the human
condition, and to have a light shone upon their individuality.
Soundlessly Dr. Martin Luther King delivers his world-changing “I Have a Dream”
speech, Bob Dylan blows smoke as we imagine his strikingly unusual voice, John Lennon strums
his guitar alongside Yoko Ono all the while the consumer begins to feel a yearning. More
specifically, we are summoned to take action and make a difference. Our innate desire to be
perceived as standing out from the crowd is tugged upon by the soothing tone of the narrator’s
voice, the climbing tempo of the music, and the quick snippets of world-changers flashing across
the screen. The grainy quality of the images feels almost organic in nature. Muhammad Ali floats
like a butterfly and we ...


Textual Analysis of Wuthering Heights - University of New Brunswick - Essay

562 words - 3 pages Heathcliff and thinks that he will cause problems at the Grange and Heights. Nelly is reluctant to inform Catherine of Heathcliff’s return because she doesn’t want her to get hurt by him again. When Heathcliff asks Nelly to see Catherine, Nelly says “How will she take it? … What will she do? … it will put her out of her head” (73). I think Nelly realizes that Catherine is emotionally vulnerable and does not want Heathcliff to create problems in

An Analysis of the Gods in the Odyssey - MRIS- 46 - Textual Analysis

1007 words - 5 pages Atreyu Balasundaram 11th March 2019 Menelaus’ Homeward Journey: An Analysis of the Greek Gods In The Odyssey, the gods appear to be capricious in nature, sometimes helping mortals and other times harming them. In this paper, I will discuss how Menelaus’ story of his journey home shines light on the fickle nature and unpredictable relationships of the gods in Book 4 of Homer’s Odyssey and how it lends to an understanding of this epic poem. First

Textual Analysis of Beauty and the Beast - English 1200 - Essay

1441 words - 6 pages Jordan Smith Professor Morris ENGL-2367-MW 10 March 2018 Madame Gabrielle-Suzanne de Villeneuve published what is coined as the original Beauty and the Beast tale. Villeneuve’s tale was written in 1740, and while it was lengthy, it was the first published version of Beauty and the Beast. In Villeneuve's tale, it begins with a widower merchant who lives in a mansion with his six children, three sons and three daughters. All his daughters are

think piece for Othello - analysis of a quote - mast - analysis

1349 words - 6 pages specialists to make the article and the author more reliable. We have a chance to stop all these deaths, uncertainties, and fears, but we have to act now before it’s too late to fix this problem. What do you think? Can we decrease the amount of gun deaths if we work together? Or will our human insecurities and selfishness get the better of us? First of all, the article is structured logically because it uses data, real life experiences, and

Textual Source Analysis of an op-ed - George Mason University - Analysis

1142 words - 5 pages although plastic drinking straws are detrimental to the environment, recent movements such as banning and eliminating them from daily use are ineffective and result in conflict. He effectively supports his claims by using deductive reasoning to prove that there is a third solution to this issue as well as emotional appeals and consideration of the young American public to show that something as simple as straws should not be dividing the nation. Right

Two Scenes From Claude Lanzmann's Shoah: A Textual Analysis

898 words - 4 pages …I'm giving you history."2nd scene (18 min 11 sec)This scene begins with the visual of a man cutting a customer's hair in a barber's store. As in the opening scene of the film, simple white text appears 'Abraham Bomba (Israel)'. There is just six seconds shy of a full minute of silence in the way of speech. Perhaps Lanzmann begins this scene with such silence to command the audience's full attention. This interview is conducted in English

Comparative Analysis on Initiation and Merit of Human Rearing Practices and Transhumanism - AP English Language and Composition - Research Paper

2931 words - 12 pages Free enhancement due to their resemblance that cannot be overlooked; while others reckon that they are essentially different, that one modifies existing traits while the other brings out new ones. Discussion & Analysis Initiation and Analogy of Nurture and Transhumanism Reevaluated As directly mentioned in The Symposium, the motivation of child birthing and nurture is basically the yearning for eternity and beauty. Because of us human beings are in nature

Visual Analysis of a Graphic Novel - Notre Dame/Freshman Composition - Essay

1227 words - 5 pages Woelfle  1  Trista​ ​Woelfle  Jennifer​ ​Sullivan  Freshman​ ​Composition   The​ ​Censorship​ ​of​ ​Roy  Alison​ ​Bechdel​ ​has​ ​used​ ​many​ ​structural​ ​and​ ​stylistic​ ​features​ ​to  captivate​ ​her​ ​readers.The​ ​specific​ ​features​ ​used​ ​to​ ​do​ ​so​ ​are​ ​use​ ​of​ ​blacks​ ​and  whites,​ ​narration,​ ​and​ ​camera​ ​angle.​ ​All​ ​of​ ​which​ ​help​ ​closely​ ​analyze​ ​the  deeper​ ​meaning​ ​of​ ​the​ ​text.This​ ​essay​ ​will

Analysis about two different articles - AP Lang - analysis paper

741 words - 3 pages Hemphill 2 Hemphill 2 Kiyah Hemphill January 30, 2019 AP Lang 3rd Ms. Jones Article ‘A’ Analysis Fair treatment among races have been an issue since the dawn of time. Specifically, African Americans have been given the short end of the stick. With such a rough, tumultuous past, black people still face many injustices in the modern day. In Abigail Thernstrom and Stephan Thernstrom’s article, ‘Black Progress: How far we’ve come, and how far we

Analysis of “Perils of Indifference” - Campbell English 2 - Rhetorical analysis

563 words - 3 pages Lechuga Lechuga Alyssa Lechuga English Ⅱ Pre Ap- 5th Ms. Campbell February 3rd, 2019 Elie Wiesel and the Real Meaning of Indifference In the speech “Perils of Indifference” by Elie Wiesel, the author uses multiple DIDLS such as, Imagery, Diction, Anaphora and Rhetorical Questions. With these methods, Wiesel evokes emotions and thoughts from the reader. Throughout the speech, readers can understand the strong emotions he felt regarding the future

State of the Union Address Analysis - AP English - Analysis

586 words - 3 pages Lorynne Howard 2/09/2018 1A State of the Union Rhetorical Analysis On Tuesday, January 30, President Donald Trump delivered his first State of the Union address. A large portion of his speech was devoted to the controversial topic of immigration reform. Trump’s purpose is to create an argument that gets the attention of congress to support his fight in taking control of immigration in America. He creates a fearful tone in order to convey to

Character Analysis of Christian Darling - Ashland University English - Character Analysis

1737 words - 7 pages Christian Darling Character Analysis Irwin Shaw’s short story The Eighty-Yard Run, is a story that focuses on the life of its major character, Christian Darling. Although it appears to be an action story about an athlete at the beginning, further reading into the story reveals it to be a reflection on attitudes towards life. Christian is a football player, whose moment of fame comes in 1925, when he makes an eighty-yard run during a play at

The Veldt- Analysis of the children - English - Analysis

1061 words - 5 pages Free Collins4 Tamirah Collins Professor Lopez English 1302 18 March 2018 Ray Bradbury’s “The Veldt:” Awakening of Folie à Deux In Ray Bradbury’s short story, The Veldt, the readers are taken to the future and into the spoiled life of the technology based society to show the faults in becoming dependent to the automatic lifestyle were everything is done for people. While the story primarily focused on Mr. and Mrs. Hadley’s perspective, the children

rhetorical analysis of our pictures - English - Essay

974 words - 4 pages Minick 1 Minick 2 Maria Minick Professor Hamilton English 101- A84 4 March 2019 Social Media: A Fraction Of Who I Really Am I joined Facebook about 6 months ago because a part of me wanted to share those special moments of my life. Personally, this has been quite challenging because my life is private. Social Media was very intimidating at first but came to realize it can be a compelling tool projecting my persona to my audience. Images can

The Hypocrisy of American Slavery: A Rhetorical Analysis - Lower Merion High School, AP Language and Composition - Essay

970 words - 4 pages Eve Bickel Mr. Mays AP Language and Composition 14 November 2018 The Hypocrisy of American Slavery: A Rhetorical Analysis A former slave, abolitionist, and American orator, Frederick Douglass, in his 1852 speech, “The Hypocrisy of American Slavery”, addresses the sanctimony of celebrating American independence while the prosperity of slavery runs rampant. Intentionally deriding American ideals of liberty and freedom, the purpose of Douglass