The demand for takeaways in the UK
Takeaway has been a concept that originated during ancient times; it is a meal or other food related items that is usually prepared by a fast food restaurant and one’s has to go pick it up or it can be delivered to one’s doorstep. Nowadays takeaways are very common worldwide and especially in the United Kingdom since most of the citizen are always busy and occupied with work.
The demand for takeaways has increased during the last few decades. According to The Caterer, takeaway sales have increased by roughly 54% with the rise of delivery companies. This clearly shows that the increase of new delivery companies such as UberEats, Deliveroo, DoorDash, Just Eat and many others have had a positive impact on increasing the demand for takeaways by more than 50%. The increase in delivery companies has created mobile applications that allow one to easily create an order that could be delivered to them or they would pick it up from the restaurant. It’s simply at one’s fingertips.
This diagram exhibits the takeaway in the United Kingdom has boomed. There is no shock when Northern Ireland is the highest region that spends the most money on takeaways per week and its spending’s have been increasing by 18.8% since 2014; while the South West of the UK spends the least money on takeaways per week, they both spend 12.93 pounds and 5.62 pounds respectively. While London, the most commercial and lively city spends roughly half of Northern Ireland, it spends 8.20 pounds per week. However, the highest employment has been in the North West; whereas the least has been in Northern Ireland, the employment is 29,816 and 7837 respectively. The region that spent the most was London; though the least was North East, they spent 1.4 billion pounds and 0.38 billion pounds on takeaways respectively.
The line graph indicates that incomes for the private sector are expected to increase during 2018 which results in more disposable income. With an increase in disposable income the working class has more money that they can spend on their wants like more luxurious things or entertainment or even takeaways. Overall, the income of the private sector has remained below 4.0 over the last 12 months.
Some restaurants give promo codes to those who order a takeaway. Another reason why demand for takeaways has increased is most restaurants are always giving away discounts and coupons. There are a vast number of websites that provide promo codes, for example Domino’s Pizza gives a 30% off orders over 20 pounds, McDonald’s gives a 2 pound amazon voucher when one purchases meals over 30 pounds and many more offers provided by other restaurants. That means restaurants continuously aim to gain new customers and maintain the existing ones to create customer loyalty that benefit both parties.
Working individuals are always busy as a result they don’t have enough time to cook for others or even for themselves so they tend to buy ready-made food from restaurants or...