More often we hear about how fast are the processor running, how fast are the video cards transferring the information into picture that all of it goes beyond human comprehension. The main reason why technology is evolving so fast is that because the marketing team is pushing each company?s product by diversification. Producers are changing purposely parts of the computers to make customer spent more money in computer industry on upgrades and new PCs.Also, a small change, innovation, new introduction lures customer to bay the particular company product. More people are dependent on computers then ever before; computer became integral part of our lives. Not only for work, but also we util ...view middle of the document...
Company was able to quickly make and sale the final prudoct which help them keep the lower fixed cost. Dell was not using the reasell channels or like other computer industry ?build-to-forecast" line of attack. The savings aquired were passed to the customer. Not only that, Dell was manufacturing it parts in Asia that made him competettive on the market with low cost of goods sold.It seemed that Dell took for granted pricing cuts. Each year compont lower the prices several times on different offerted products. ?With its slim-margin pricing schame? Dell had became the strongest leader in computers sales by implementing the cost leadership. Their stock valued for more than 200 percent two years in the row. Dell offerd the same product as his competitor as far as the speed of the processor and hardware, yet it was able to cut the price on averagy by $300 dollars and exceeded customer service offering.Also, Dell had continued to growth its variety of prudocts and services. It introduced on line customer service . Laptops and servers became as well as the PC busin...