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The Facebook Data Leak And Is It Okay For Companies To Sell Our Data? Management Information Systems Essay

2444 words - 10 pages

THE FACEBOOK DATA LEAK AND IS IT OKAY FOR COMPANIES TO SELL OUR DATA? Page 2
The Facebook Data Leak and is it okay for Companies to Sell our Data?
Trevor Lineburg
West Virginia University
Table of Contents
Abstract……………………………………………………………….. page 3
Introduction…………………………………………………………… page 4-5
Review of Literature………………………………………………….. page 5-8
Discussion…………………………………………………………….. page 8-9
Conclusion…………………………………………………………….. page 9-10
References……………………………………………………………... page 11
Abstract
In this article, I will be researching how often big data leaks occur and how much users value information security. I will be using peer-reviewed literature to get my results in order to come up with adequate information to support or reject my hypothesis, “big data leaks can happen and do happen, but I do not think people care as much as they should.” With these results I should be able to answer my research question, “How bad was the Facebook data leak and is it okay for apps, companies, etc. to sell our data?” From the research I determined that dig data leaks do occur, but also that it may not be an issue for some people who do not value their privacy. This information supported my hypothesis.
Keywords: big data, information security, Facebook, privacy
Introduction
Many times I have been searching google and then 10 minutes later, I see an advertisement for what I was searching. This is possible because of big data. Companies take data that they derive from its users and sell it to advertisers. This is how applications and websites are able to users for free. Many users seem to have issues with this and when the data is leaked to the wrong company, there can be issues.
In 2018, Facebook stated that the data of over 87 million users was leaked to a political organization called Cambridge Analytica. This left a very bad taste in many Facebook users mouths as they do not feel it is right for Facebook to be allowed to share its user’s data. I have decided to research this topic and the question I will be trying to answer is: How bad was the Facebook data leak and is it okay for apps, companies, etc. to sell our data?
I feel that this is a very important question because of how big Facebook has gotten and many users put a lot of information out there. These users may not be aware of how much of their data is being shared to different companies. Also, users of various free apps are unaware that these applications are making their money off of advertisements.
This raises concern because the companies that can get their hands on user data can manipulate users. For example: Cambridge Analytica was a political organization that could determine our political affiliation via our Facebook data. They could then use this data to tamper with the 2016 election. The question is, is this okay considering Facebook users knowingly put this information out to the world.
If this issue were to be resolved, users would be able to have full information security while using...

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