This website uses cookies to ensure you have the best experience. Learn more

The Fashion Channel Case Study Analysis And Recommendation Mba Case Study

619 words - 3 pages

Nutnicha Sirisoonthorn
09/22/2018
MKT 300
Case Write Up of “The Fashion Channel”
Central Issue
What should Dana Wheeler do to deal with their strategy to solve marketing challenge and to strengthen their competitive position? This is the central issue for The Fashion Channel because their current strategy cannot retain their aimed position as their rating is less th
an their competitors and their revenue from cable affiliates and advertisers decrease. Recommendation Course of Action
Dana Wheeler should implement a dual segmentation strategy by focusing on fashionistas and planners/shoppers because it would boost their rating and their CPM. When their CPM increases, their revenue goes up.
Basis for Recommendation
TFC have to deal with the problems of their revenue and ratings. The problems are caused by their current strategy which they are focusing on too general target group, and increasing number of competitors. These issues can be considered as their weakness. Encouraging a dual targeting strategy of focusing on fashionistas and planners/shoppers to implement in TFC is the best solution to address the problem because it will increase their revenue and rating. In the article “The Fashion Channel” (Stahl, 2007), the Viewer Demographics and Competitor Comparison shows that the largest cluster of customers of TFC is the women age between 35 and 54 years old. However, their current ideal target group is the women between age 18 and 34 years old. If they implement the dual targeting strategy, the female with age between 18 and 34 years old will be targeted. In addition, the Analysis of Attitudinal Clusters (Stahl, 2007) shows that the fashionistas are those people who are highly interested in fashion, and the planners/shoppers have the biggest size of cluster. Focusing on both of them will help bright their potential to play with regular fashion programs and fashion oriented programs. The...

Other Essays On The fashion channel case study analysis and recommendation - MBA - case study

Case Study

967 words - 4 pages Case Study AnalysisKelly KirklandComm/215September 12, 2014Colette Wanless-SobelThesis:Carl At ABC Inc, has run into problems at his job as a recruiter. Carl has a lack of organizational skills, leading ability, planning, time management, and controlling. I am going to discuss Carl's problems and solutions to those problems.Background:Carl Robins is the new campus recruiter at ABC Inc. He has hired 15 new trainees to work under Monica Carrolls

Nutrition and health - case study - Nutrition and health - Case study

2434 words - 10 pages sweetened beverages X Recommendation = limit intake of added sugar and choose water Alcohol consumption X Recommendation = <4 drinks/day (men) <2 drinks/day (women) Vegetable consumption X Recommendation = 5 serves/day Fruit consumption X Recommendation = 2 serves/day Recommendations Physical activity: In the self-report survey it was noted that you participated in 120 minutes of vigorous activity and 360 minutes of moderate physical activity

Maternal Mortality Rates in the United States Case Study - Public Health Policy and Decision - Case Study

1010 words - 5 pages Maternal Mortality Rates in the United States Case Study Public Health Policy / Decision Making Natalie Sepulveda Problem Statement How can the United States improve the maternal mortality rate (MMR) from one of the highest compared to other industrialized countries? Background According to the CIA, in 2015, the MMR of the United States ranks 138 out of 184 countries with 14 deaths per 100,000 live births compared to Greece (184), Iceland (183

A Report On Case Study Analysis

2151 words - 9 pages This case study report is requested by Dr xxx, the lecture of managing communications technology in xxx University . The case study comes from course study guide of managing communications technology (2008). This report is due on 05th of May, 2008.1.2Company backgroundTwo companies, Gretham Young (GY) and Jameson Business Systems (JBS) formalized their relationship and became a new company which is named Gretham Jameson Consulting (GJC). The new

"PQI: Management of Suppliers" Case Analysis - Purchasing and Supply Management - Case Study

666 words - 3 pages Logan McShane OSCM 4080 – Case Study 28 February 2019 This case details how two leading companies in the automotive manufacturing industry, Toyota and Honda, develop close-knit and sustainable relationships with their supply base. These two companies have outperformed and outscored their competitors for years due in large part to the strategy they have implemented to build relationships with their most important suppliers. The supplier

Walt Disney Case Study and Analysis - Legal Studies - Waterloo University - Case

1539 words - 7 pages Disney case provides our first close look at how diversified, multi-business organizations create a corporate advantage. Questions 1. Why has Disney been so successful for so long? “The Walt Disney Years, 1923-1966”and “The Post-Walt Disney Years, 1967-1984” The company pioneered ideas in film and ultimately would use its brand as a producer of family-style entertainment to further expand into other media outlets. Additionally, the company attempted

Case analysis HR about cloud companies and its internal communication - city university of seattle - case study

1902 words - 8 pages Livia Tanacova Case analysis Strategic Management of HR 23.02.2018 Company Background International Business Machines, also known as IBM, is multinational technology corporation founded in 1911, in New York. The company was in the past focused on hardware production, however, nowadays it is focused mainly on services. IBM is the only company that can provide a client with cloud and security without subcontractors. The HR issue of IBM ISC in the

MTV Case Study

4636 words - 19 pages music that is popular and accepted to the country and they also work on sponsoring new locally produced shows. Just like in the case of MTV in India, the Indian MTV channel produces twenty one home grown shows and promotes the music which was originated in their place. It can also be heard that in MTV India they are promoting movies which are produced by Indian movie industry. But then, with tall the challenges and opportunities that MTV encountered

Amazon.Com Case Study

5505 words - 23 pages Questions1. How has Amazon.com developed since July 1995 to its present position at the end of the Case Study?2. How would you define the business, as well as the industry, that Amazon.com is in,at the end of the case study?3. How is technology likely to drive the strategy and affect future industry structures?4. What criteria can be used to highlight the changes in strategic paradigm taking place due to e-commerce?5. How has Amazon.com

Netflix Case Study And Survey Results

2266 words - 10 pages conducted the survey that we realized that respondents might have been confused with Netflix “incentive” free rentals in exchange for Blockbuster in-store coupons. The whole in-store rental question was overall just too complex and confusing and has to be disregarded from the analysis. We out-tricked ourselves. Finally our last section covered basic demographics such as education, age, average DVD rental per month, yearly income, marital status and

JetBlue Case Study

7055 words - 29 pages , Capital Expenditure and Takeover Issues. (Refer to appendix 1.1 for details)Ratios Used in the Case Study (Refer to appendix 1.2 for details of the multiples)Book to Market MultipleThe ratio can be calculated based on the current market price.Book to market ratio = Market Value of Share Book Value of ShareThe market to book ratio suggests that for every $1 of book value, the market is willing to pay $x10.Price Earnings Multiple12A price earning

Similar Papers

A Case Study Analysis

1524 words - 7 pages ZAP!!, A Case Study AnalysisZAP!! needs to be zapped. ZAP!! has a problem that will not go away. ZAP!! management has implemented a new manufacturing quality control system and would like full employee participation. However, not all employees (assemblers) participate in the weekly quality control meetings and those who do are reluctant to address the issues or express their views. ZAP!! management does not want to terminate any of the

Case Study On Decision Analysis # 3 Mba 6203 Decision Modeling Research Paper

996 words - 4 pages Case Study 3 Assignment Background Bids were taken from three companies (Brady Company, Deer Park, Rotterdam) to supply and deliver one rig to the Middle East. Each company has different lead times and costs. The best option is to be chosen considering total costs. It is assumed that all bidders will be able to deliver in the time frame indicated. Pulled straight from the case the bids are as follows: Brady Company bids: · $18 million

Gsk Case Study Leading C Omplex Organisations Mba Assignment

2701 words - 11 pages BHK430 - Leading Strategically Complex Organisations Candidate Number: 934658 Portfolio of Implementing Strategic Change in Complex Organisations Tasks Assignment 1. Individual summary report, based on a defined case analysis Word Count: 1559 Assignment 2. Individual analyses on own capabilities of leading strategically in complex organisations Word Count: 978 Assignment 1 GSK was formed from the merger of GlaxoWellcome and SmithKlineBeecham in

Microsoft Antitrust Case Analysis Study

1571 words - 7 pages Microsoft Antitrust Case Study AnalysisThe Microsoft Corporation is a worldwide company providing a variety of different software products and services. Microsoft maintains internet sites as well as develops computer hardware and programs. Microsoft is the largest supplier of computer software in the world (Reinhardt, 2006). They are known for products like Windows XP, Microsoft Office and Microsoft Visual Studio.NET. The Microsoft Corporation