Introduction to Communication – C464
A. Audience Analysis:
The ideal audience for this speech would be parents, especially first-time parents who are health conscious. It would include adults aged 18-40 and children with allergies, asthma, eczema, and milk intolerance.
The topic is significant to parents who have heard the benefits of raw milk and are contemplating giving it to their child/children. This is to bring awareness to danger and suggest that they outweigh whatever pros they may have heard. Another possible audience is parents that are food enthusiasts and those that are into clean eating because they buy organic and are supercritical regarding what is placed in their families.
From 2007 to 2012, 26 states reported 81 outbreaks due to raw milk consumption; within those outbreaks, 979 people were reported to be ill, and 73 were hospitalized (Mungai, 2015).
Research suggests that raw milk is dangerous and should not be consumed by children because it can carry very harmful bacteria and has led to children's hospitalizations. Pasteurized milk is a safer and healthier alternative, especially for children.
i. Despite articles that suggest the health benefits of raw milk for children, there is limited to no research proving those benefits. However, studies and evidence prove that raw dairy exposes young children to harmful bacteria such as salmonella, E Coli, and Listeria.
ii. There is also data to prove that more children get hospitalized due to drinking raw milk than pasteurized milk.
C. Main Point 1: Raw milk exposes children to harmful bacteria.
Show visual aid (Langer, 2012)
a. In raw milk outbreaks, children aged 1 to 4 accounted for 38% of illnesses caused by Salmonella and 28% of diseases caused by Shiga toxin-producing E. coli (Langer, 2012).
i. According to the CDC Food Safety, Parents and children will not taste the difference in milk if it does contain harmful bacteria. The integrity of the milk will taste, look, and smell fine, and it's not until the child is sick that the harm is realized.
ii. The American Academy of Pediatrics advised against giving children war milk and stated that they, along with pregnant, elderly adults, and immunocompromised individuals, were at the highest risk of morbidity and mortality due to the food-borne illness associated with raw milk (Maldonado, 2014)
D. Main Point 2: Children are more likely to get sick and hospitalized after drinking raw milk than pasteurized milk.
a. From 1998 through 2009 alone, consumption of raw milk or milk products in the United States resulted in 93 illness outbrea...