The Role Bollywood Play In Glocalization Communication Research

1295 words - 6 pages

What is Bollywood
The term “Bollywood” is what we would generally consider to be the Indian film industry with which combines distinctive music and dancing with in the movie.
The truth is Bollywood is a film producer. It is the largest film producer in India and one of the largest in the world. How big is it when compared with the likes of Hollywood. In 2011 Hollywood sold around 900,000 tickets globally. Bollywood managed around 3.5 billion.
What is glocalization
The central project of glocalization is to understand the reconfiguration of locality and local subjects, to account for new cultural forms emerging at the intersections of the global and local, and to counter the frequently expressed thesis of homogenization that is often associated with global flows of labor, culture, or capitals. Glocalization is a recognition that when ideas, objects, institutions, images, practices, performances, are transplanted to other places, they both bear the marks of history as well as undergo a process of cultural translation. The different meanings ideas or images acquire depend on the highly varied local spaces into which they are introduced and the equally varied local conditions under which they develop.
The usefulness of an informed ethnography resides in its capacity to comprehend the local as it articulates the global, and not in its supposed ability to understand the local in isolation from large scale structures and processes
A useful ethnographic framework needs to move away from studying direct correspondence between global forces and local effects to studies of relational intersections between the global and local.
Bollywood Roots
The first film was made in 1913 by 1931 Bollywood produced its first film with sound and consequently churned out 200 films that year.
The next big change to Bollywood came when Indian gained its independence in 1947. After that India hit its golden age of film in which more of the culture was able to shine through.
How does Glocalization impact Bollywood Film Making?
Just borrowing a story from Hollywood will not mean that the film will be a hit. I need something in the film that has the Indian roop [touch]
Audience responses to the use of English, and to ‘Western’ clothing, musical styles, and settings range from anxiety to pleasure, and vary from subject to subject, but audience members expressed an almost universal expectation that Bollywood films contain traditional clothing and music, that they retain the emphasis on familial emotion, and that they reinforce ‘Indian’ values. The active audience of Bollywood films thus does not passively succumb to complete Westernization, but rather successfully demands a compromise between Westernization and India: indeed, that Western adapt to India
Well known for its frequent remaking and reformulating of Hollywood
Bollywood’s growth
The Indian media scenario completely changed in 1991 with the arrival of international television.
The government’s new ‘open sk...


What role did Christianity play in the mental health of the active soldiers during World War II? - History of the Americas - Research Paper

576 words - 3 pages 4 IB History HL Internal Assessment What role did Christianity play in the mental health of the active soldiers during World War II? Section 1: Identification and Evaluation of sources This investigation will explore the question: What role did Christianity play in the mental health of the active soldiers during World War II? The dates 1939 to 1945 will be the centralized time period in which the investigation occurs. This allows an in-depth

Analysis Of Falstaff's Role In 1 Henry IV - Essay Traces Falstaff's Function And Role Of Mirroring Throughout The Play

1400 words - 6 pages once tempted and corrupted. Furthermore, Falstaff incorporated religious acronyms and a means to mock and create an ironic reflection of the king's guilt. This role of reflection represents a mock version of reformation.Through Falstaff's multi-layered role he even succeeds at creating a mirror between the central scene of the king and prince Hal. Before the prince meets with his father, Shakespeare introduces the notion of play acting in the

The Thematic Concepts Of Lord Of The Flies Continue To Play A Large Role In Today's Society (Lord Of The Flies In Relation To The Media)

1564 words - 7 pages government, death and savagery. This movie was similar to war (symbolism for battlefield, soldiers, etc.) as was Lord of the Flies. Innocence played an important role in the novel in order to balance the contentious characters. Simon was the symbol of innocence, but did not win against the experienced.Lord of the Flies is relevant today. The thematic topics relate to many analyzed aspects of life. Good vs. Evil, Democracy vs. Dictatorship, etc

Intercultural Communication In The Workplace

1415 words - 6 pages was isolated primarily to his cultural upbringing and did not understand the full extent of the American culture.Reference:Jameson, D. A. (2007) Reconceptualizing Cultural Identity and its role in intercultural businessCommunication. Journal of Business Communication 44(199), 199-236. Retrieved April 9,2008 from cec59daa6f898a7246a59af90b19a27/ Intelligence Lowdown, (2008). Doing Business in India: 20 Cultural Norms you needto know. Retrieved April 10, 2008 from

How rice came to play a crucial role in building an architectural marvel - Pierce College - Essay

674 words - 3 pages SREYA GUTTA I. What comes to your mind when I say sticky rice. Some sticky rice in a bowl with chopsticks, right! What if I told you the same sticky rice can be used to stick everything from paper to bricks. In fact, it was actually used to build dynasties and shape kingdoms! A. Today I will tell you about the story of sticky rice. B. I have done extensive research through numerous resources and research articles about how sticky rice was used

How does fate play a role in Oedpis - AP English - Essay

809 words - 4 pages situation was the exact case. Once Oedipus realized the truth, the only way he felt he could deal with his figurative blindness was to take out his own eyes. When Jocasta, Oedipus’ mother, found out the truth, she dealt with her figurative blindness by taking her own life. In the play Oedipus the King, blindness is what led the Oedipus and Jocasta to the truth, and the truth is what led to blindness. Oedipus, Teiresias, and Jocasta were all blind, but all eventually found out the truth.

Communication process of Neurons in the Brain

378 words - 2 pages Write a 350- to 700-word response to the following: Explain the communication process of neurons in the brain. List some common neurotransmitters and describe their effect on behavior.The information transmitted between the brains neurons is passed by the synapse. The synapse bridges the gap between neurons. A single synapse contains presynaptic ending where the neurotransmitters, cell organelles, and mitochondria work in harmony. Receptor sites

The Role Of Women In Medea

1220 words - 5 pages beginning of the play is that of hopelessness and self pity. Medea is both woman and foreigner; that is to say, in terms of the audience's prejudice and practice she is a representative of the two free born groups in Athenian society that had almost no rights at all ("Norton Anthology" 739). Euripides could not have chosen a more downtrodden role for Medea. Here is this woman who has stood by her man through thick and thin. She has turned her back on

The Role Of Graphics In Process Control

1482 words - 6 pages an important role in the design of a graphical layout, it can prove quite fruitful if used wisely. Choosing a color palate is one of the first things that should be done before one starts creating graphics. It is important to plan early so that all graphics for a particular project are consistent, and the amount of time spent revising is minimized. Specific colors should be chosen to represent vessels, pipelines, pumps, fans, and any other

In the play The Wild Duck, written by Isben, there

558 words - 3 pages In the play The Wild Duck, written by Isben, there is a wild animal, it is a duck. An in this play the duck symbolizes many of the characters in many different and unique ways. To start off the wild Duck represents or symbolizes one of the major characters in this story, Old Ekdal. He is an outdoors man trapped in the city. They have one particular thing in common and that is that they were both injured by Hakon Werle. He is a hunter that one

research on The major obstacles to communication on the job - The major obstacles to communication on the job - The major obstacles to communication on the job

1189 words - 5 pages CMP 681 – Enterprise Analytics Virginia International University Assignment-2 Desai Miranj Student ID: 10000126529 Research a genuine decision support system that you could use in your own or expert life. Compose a 2 page paper clarifying the framework and how you would utilize it to help you. If you don't mind be particular about the choice that you have to make and how the framework will help you to settle on that choice. Try not to stress

Communication In The Workplace; An Insider's View Of Target Managment

1017 words - 5 pages I work at Target as a sales floor representative, and one thing that I have learned is the value of communication. Communication takes on many different forms when working in a retail store such as Target, But the basic principle stays the same, "which is that information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior". This is crucial for anyone in retail, but for me on the sales

Kite Runner Essay- The Role Religion Plays - School - Research

928 words - 4 pages Moayedi Sierra Moayedi January 11, 2019 Advanced English Kite Runner Essay The Role Religion Plays The Kite Runner which is a controversial narrative novel written by Khaled Hosseini- an author of the Afghan-American heritage; is a story which revolves around the life of Amir and has set throughout events. For Example, the fall of the monarchy in Afghanistan and the military intervention of the Soviet Union. This narrative clearly expressed

The Role Of Reputation in The Crucible - English 4 - Essay

939 words - 4 pages Hawkins Andrew Hawkins Heather Mullman English II Pre-AP/Honors 6 February 2019 The Role of Reputation in The Crucible Reputation is an extremely important aspect of society, and was even of greater importance in the 17th century. Without a satisfactory reputation, it's near impossible to completely fit into society. Throughout The Crucible, the play by Arthur Miller, reputation is seen as a saving grace for some, or a fatal flaw for the unlucky

The Great Gatsby: The Role Color in Chapter 3         

326 words - 2 pages The Great Gatsby: The Role Color in Chapter 3 Color plays a big role on chapter 3 of The Great Gatsby. Color can set the mood a scene or explain the personality of a person. In this quote, "In his (Gatsby's) blue gardens", blue represents a happy atmosphere where all people get along. In the Quote, "The orchestra is playing yellow cocktail music", yellow is a bright color so it means that the music is good and it is soothing to