This Assignment Was To Develop A 2 Different Product Designs And Then Create A Branding Position Utah State University Mgt 3500 Homework Assignment

496 words - 2 pages

2 new product concepts
Problem: How can you overcome not being able to get a good night’s rest because it is either too hot or too cold?
Solution: Comfort Plus, a heating and cooling bed technology that allows for a restful night’s sleep.
Brand Positioning: COMFORT PLUS
Target Audience: couples who have trouble sleeping because they get too hot or cold during the night.
Benefit: “Comfort Plus” makes every night’s sleep rejuvenating and energizing making you alert and ready to take on the next day.
Reason Why: Comfort plus technology helps to maintain your bodies individual internal temperature by sending cool or warm air into the bed. Just put in your personal preferences and the machine will do the rest by tracking your normal body temperature while sleeping. It then uses that tracking to maintain the beds temperature on your side of the bed for perfect comfort instantly!
Concept:
COMFORT PLUS
Makes every night’s sleep rejuvenating and energizing making you alert and ready to take on the day.
Do you have troubles sleeping because it gets too hot or cold during the night? Those days of discomfort are over! Introducing Comfort Plus, a heating and cooling bed technology that allows for a restful night’s sleep. Comfort plus technology helps to maintain your bodies individual internal temperature by sending cool or warm air into the bed. Just put in your personal preferences and the machine will do the rest by tracking your normal body temperature while sleeping. It then uses that...

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