This website uses cookies to ensure you have the best experience. Learn more

This Essay Is A Case On The Caterpillar Company

1105 words - 5 pages

Analysis of sales, profits, and market shareCaterpillar sold over 50 percent of its product in overseas countries. Caterpillar realized that there is an opportunity and the company continued focus outside of the U.S., particularly the developing countries. Because of economic conditions in the developing countries customers are not able to pay hard currency for the product. Caterpillar projected that sales will increase in these areas in the future and came up with any possible way of gaining customers in the developing areas.In 1988 Caterpillar Inc. made record sales of over $10 billion dollars and realizes a profit of $616 million. But although the company sales continue to increase ...view middle of the document...

Also, Caterpillar portfolio includes a non-tangible product by providing financial assistance to its customers. Customers are willing to pay a premium price for Caterpillar's product because they build the biggest and best equipment in the world.They machinery was technology superior and can be easily identifies through its goal- and-black distinctive color feature which stood out from its competitors green and black.Large heavy weight equipment has a very long lifecycle, which cause this particular product market to become saturated and curtail future growth. Therefore, Caterpillar introduced new products to its line tailored to fit lightweight users such as contractors who do not need the massive equipment. The company aimed to fill this segment by producing multipurpose product to the owner/operator or small contractors. As the company strives to serve all the niches in the different segments its product mix become broader and deeper. The product mix is obviously broad because Caterpillar has different product line to serve the different industry. There are also an adequate average number of products in each line for it to be considered as deep product mix.Place/distributionCaterpillar distribution system includes a global dealer network. The Caterpillar dealer network handled all sales and services worldwide except some direct sales. The 215 independent dealers network handle operating, sales, parts, and services in more that 170 countries around the world. This strong dealer network gave Caterpillar a competitive advantage and was the driving force for the company when it responded against Komatsu's entrance into the US market. Industrial equipment tend to breakdown often which cause the customers to spent up to three time the cost on the actual equipment on spare parts alone, over the long life of the product. Therefore, Caterpillars began to focused on provide quality service to its customers by providing after-sale service and customer responsiveness to equipment failure. This customer focus strategy was very profitable for Caterpillar because the customers feel a sense of purpose and become loyal to the company.Caterpillar introduces a communication and inventory control system to support its dealers. These allow the company to make more accurate...

Other Essays On This Essay Is A Case On The Caterpillar Company

This Essay Is A Brief History Of Rattle And Snap Plantation In Mt. Pleasant, TN. Describes Owners (Past And Present) And Other Information On The House

1726 words - 7 pages damage that was done to the home during those years.In 1952, Oliver and Jane Hoover Babcock purchased the home. Mrs. Babcock was heiress to the Hoover Vacuum fortune and Oliver was the President of a phosphate company in Mt. Pleasant. Mrs. Babcock told everyone the most beautiful sight she ever saw was the sun setting on the 10 Corinthian columns on the front of the home, but the saddest sight she ever saw, was when she opened the door for the first

This Is An Essay Analyzing The Articles Of Confederation As A First Draft For The Constitution

526 words - 3 pages The Articles of Confederation are considered by some a good first draft for the Constitution. On the other hand, other historians consider them to be full of weaknesses and shortcomings. However, there is evidence to support both points of view on the Articles.There are many points in the Articles that are also used in the Constitution. The legislative branch remained intact and retained the powers to declare war, maintain an army and a navy and

The Title Of This Essay Is American Gothic. It Is About The Famous Painting. It Includes A Little About The Painter, Grant Wood, And Then Goes On To Descibe The Painting And It's Meaning

624 words - 3 pages taught in Iowa most of his life. He believed that artists should stay in their home communities and paint from personal experience based on their local and national heritage.Wood created many paintings portraying images of the Midwest, but his most popular and known painting is American Gothic. Along with a popular painting of Wood's, American Gothic is one of the most famous paintings in American art. The painting was completed in 1930. It

This essay is an example of abstract writing on Time being the mother, the friend, and the snake

580 words - 3 pages , with a smile upon her sweet face, and whisks us away without a care in the world to that carnival at the pier we all better know as our teenage years. Time is the friend who heals. She is the friend who never leaves your side, regardless of what hurt you've been through. She is the friend who never asks "why", but instead opens her arms and whispers, "everything's going to be alright." Time heals all, no matter

"Abnormal Psychology" This Is An Essay On The Film 'A Beautiful Mind' Discussing Whether The Ideas And Depictions Of Schizophrenia Were Accurate And Relevant To The Context In Which The Film Was...

881 words - 4 pages ). When Nash is trying to recover he seeks to get involved in a community, in this case going back to Princeton. The idea of being in a place familiar to people to help prevent social withdrawal is one that has been used in real society.While aspects of the from the original story may have been edited in order to make for a more entertaining movie, the film, A Beautiful Mind, still gives many accurate portrayals of schizophrenia, especially in the

This Is A Short Essay About The Book "O Pioneers" That Describes The Characters And The Plot

608 words - 3 pages think that Marie and Alexandra had similar outlooks upon life on the prairie, and tried hard to deal with what was going on with them. As is the case in many stories, the passionate forbidden love was the short one, and the steady somewhat boring love was the one to work out. So as Alexandra was in charge of molding her own her father and spoiled growing up coddled personality through her personal experiences, Marie, this could be the reason for

This Is An Essay About The Tragedies Of Space Travel

1121 words - 5 pages All the advancements in technology that were being made were not perfect and still are immune to making mistakes. On January 28, 1986 America was shocked by the destruction of the space shuttle Challenger, and the death of its seven crew members. As is expected in a field of work that's exploratory and uncertain such as the National Aeronautics and Space Administration (NASA) space program, any tragedy that occurs often makes

This essay is bassicaly about how the supreme courts rules in some cases. this is an honors essay

522 words - 3 pages with their beliefs. A Supreme Court case that dealt with this was Abington SchoolDistrict v. Schempp. This case was about Bible verses being read over the P.A. system in a publicschool. Several students did not wish to listen. So, the Supreme Court had decided to try thiscase. The public school belong to the state. The Bible verses belong to the Church. So. Thosetwo were not allowed to mix with each other. Therefore, the Supreme Court had declared

Essay On Marital Rape, As Well As A Historical Background On The Sexual Manipulation And Control Of Women. This Was Written For A Senior Level Behavioral Science Course

4373 words - 18 pages . We as a human race, still have a long way to go on the path to female equality and the end of sexual manipulation and control.In some developing countries, such as Africa, the sowing of the labia is still performed. This practice is a rite of ownership and family commitment. The man of the household still has the right to subject his young daughters to horrific procedure, which is often done without the use of anesthetics. In India, although not a

This Is An Opinion Essay On Why Space Exploration Is Worth Spending 15 Billion Dollars On It

565 words - 3 pages dollars from last year and up 2 billion from 1998.From our space program we learn all about our planet. For example, how much water there is and how hot the earth is. In the early 70's NASA started to launch a series of satellites designed to survey the Earths surface. The ability to observe changes on Earth over a long period of time provides important information in such areas as agriculture, prospecting for oil and minerals, locating fresh water

"The Scarlet Letter" by Nathaniel Hawthorne How Hester Prynne has romantic characteristics, but is inevitably transcendental. This essay is also meant to be a short one page paper

370 words - 2 pages as both, she is, inevitably, a transcendentalist. Hester's decisions are based on her own intuitions, not that of the Puritans. The scarlet letter was "[...] taking her out of the ordinary relations with humanity, and enclosing her in a sphere by herself." Her confidence and use of the scarlet letter as a motivational tool separates her from the Puritan use of the scarlet letter as a means pf punishment. Hester is "[...] so helpful to the sick, so

Similar Papers

This Is A Simple Essay On The History Of Greek Theater

402 words - 2 pages religious rites that date back to at least 1200 BC. Dramatic and theatrical productions in ancient Greece may have come from the revelry of an ancient Greek festival in honor of the God, Dionysus which was known as the Cult of Dionysus. Dionysus was the God of fertility whose powers applied especially to wine, the wealth of Greece. A part of worshiping Dionysus was the dithyramb, or the ode to Dionysus. This was usually preformed by 50 men known as

This Is A Report On The Book "Gorgias" By Plato

520 words - 3 pages dictators speak without having real knowledge and he would trade places with any dictator. Socrates says that that would not be good because most dictators do wrong to others without having wrong done onto them. Socrates says that all wrongdoing is done out of ignorance. That is to say a man robs people because he does not understand the impact his actions have on the economy. Not to mention the general well being of his victims. Socrates believes

This Is An Essay On The Woman In The Odyssey And Their Influences On His Travels

993 words - 4 pages The Odyssey is an epic about a Greek warrior in the Trojan War whose wanderings around his known world and his perilous encounters are the basis of the story. Odysseus' absence from his home is prolonged by the influences of the women whom he encounters.In this epic, several female characters had a profound effect on the plot. They wielded their influence through typically feminine skills and attributes: seduction, supernatural powers

This Is An Essay/Report On The Book "One Flew Over The Cuckoo's Nest". It Shows The General Runnings/Ideas Of The Book In A Structured Format

886 words - 4 pages CONFIDENTIALReport: #4727829CThis is a report on the findings of an external investigation into the running and daily going-ons of the Institute for the Mentally Disturbed, Operational State Number #MD77685. This report is concentrated on the treatment of the patients and the misuse of a position of power by the staff. Every aspect of patient health, security and care will be investigated to satisfy the requests and expectations of current and