True Fruits Case Study, SWOT And PEST

1056 words - 5 pages

Problem Statement
The True Fruits company is a stable business that is currently facing the challenge of developing a strategic plan of international expansion to exploit opportunities for growth in a seasonal industry with very high threats of substitution and bargaining power of buyers.

SWOT Analysis
1. Strong innovative leadership team
2. High quality smoothies that customers are willing to pay more for
3. Innovative marketing team
4. International distribution network
5. Market leader for smoothies in Germany
6. Use of exclusive, quality ingredients
7. Innovative production methods
8. Makes use of progressive technology and invests in new technology (high focus on innovation and market research)
9. High brand equity
10. Emotional affiliation with consumers

1. Limited experience in expanding to countries outside the EU region
2. Businesss major dependence on its market in Germany

1. Franchise their business
2. Open retail stores
3. Expand in warmer temperature countries
4. Introduce a complementary healthy beverage thats not dependent on weather temperature?
5. Increase distribution channels in Austria
6. Employ economies of scale to manage costs of production
7. Distribute direct to consumers
8. Increase green product offerings and expand/diversity their product portfolio
9. Expand in emerging markets
10. Develop corporate clientele
11. Augmentation/develop new products for market where they already have loyal customer base

1. Industry has a tremendous threat of new entrants
2. Buyers substituting high price smoothies for cheaper options
3. Continuously changing consumer preferences
4. High price sensitivity of smoothies
5. Possible decrease in smoothie consumption
6. Highly seasonal industry
7. Low switching costs for consumers
8. Saturated market place

PEST Analysis
Governmental monetary/regulatory support may be limited in new countries
Possible increase in company taxation in new countries could negatively impact their expansion. They have limited capacity to pass on a portion of these taxes to consumers as their smoothies are already priced quite highly
Disposal income of consumers
Increase in prices of fruits and vegetables
Inflation rates
Low/High GDP on new markets
Changing consumer needs and preferences
Increased focus on health
High end smoothies - more criticising consumer base
Sell directly to consumers through online retailing
Porter Five Forces
Bargaining power of buyers - High
Multiple product offerings by buyers (supermarkets etc) increase their buying power
Bargaining power of suppliers - Medium/High?
Threat of substitutes - High
Variety of substitutes and alternatives for consumers
Low switching costs for consumers
Threat of new entrants - High
Pressure to remain competitive as competitors increase
Competitive rivalry - High
Highly fragmen...

More like True Fruits Case Study, SWOT And PEST

Sephora Case Study SWOT Analysis - GSU Marketing - Essay

446 words - 2 pages Free ... competitors are ULTA, Amazon and some smaller but still competitive opponents such as Birchbox. SWOT Strength- Sephora is the largest “prestige” and “beauty specialty” retailer with international presence, has over 30% market share in “prestigious” makeup store. Sephora is also unique in that it provides a safe playful space to trial and error different beauty trends and a unique experience. Due to its uniqueness it also appeals to customers who ...

Nutrition And Health - Case Study - Nutrition And Health - Case Study

2434 words - 10 pages ... participant that will be researched in this case study is a female, aged 47. These are both non-modifiable risk factors that can contribute to certain health outcomes, this is evident through age as people get older they become more at risk of developing different health issues such as CVD, for example only 35% of individuals aged 55-64 reported a long-term heart problem, which increased to 66% of individuals aged 75 and over (Australian Bureau of ...

Alan Case Study That Describes What Is Wrong And What Is Right - Business Administration - Case Study

554 words - 3 pages ... Case Study #2 Describe 2-3 major issues/challenges from this case study. There are many issues that seemed like a red flag in this case study. The first major issue is that the owner Fred, felt the need to switch up clothing attire requirements with existing employees whom he didn't consult with to get they're okay and see how they feel about the clothing thats required for work. He goes with and chooses revealing uniforms for the waitresses in ...

Case Study Of Comsyst Technologies - Management, People And Teams - Case Study

3879 words - 16 pages ... challenges. With the help of our talented members, put a Case Study together that guarantee positive changes within the company through utilizing techniques to attract and retain key talent of the company, creating a high-performance team and developing the capability of the company staff. CST is a multinational communication software and systems developer company serving the defense and emergency services industry. However, the worldwide company ...

Ethics, Supervision, And Evaluation Case Study #1 - Ethics Class - Case Study

814 words - 4 pages ... Case Study #1 Writing a Case Study Analysis This case study involves a high school math teacher. This teacher was hired prior to the current principals arrival. The heart of this problem lies around the lack of student achievement in his classes. The principal states that his content knowledge is very deep, however, he has very poor classroom management. His students are off task more than not. Because of his weakness in classroom ...

Maternal Mortality Rates In The United States Case Study - Public Health Policy And Decision - Case Study

1010 words - 5 pages ... Maternal Mortality Rates in the United States Case Study Public Health Policy / Decision Making Natalie Sepulveda Problem Statement How can the United States improve the maternal mortality rate (MMR) from one of the highest compared to other industrialized countries? Background According to the CIA, in 2015, the MMR of the United States ranks 138 out of 184 countries with 14 deaths per 100,000 live births compared to Greece (184), Iceland (183 ...


2353 words - 10 pages ... agreement in the new Royal Adelaide Hospital (nRAH) case study in the context of procurement and its drawbacks due to the improper analysis of outsourcing companies. This project was chosen since the benefit is for the public, also it deals with the reputation of the government and the private organizations. Meeting deadlines and the cost factors are basic since such delays cause hindrance for public who need basic health amenities. The project ...

A Case Study Of Motivation And Change Management

2548 words - 11 pages ... A case study of motivation and change management: What can leaders do to rejuvenate a company's competitiveness? In the process of company development, a cozy working environment and employee motivation crisis is really a big threat. If not handled properly, the entire achievement of the company would be spoiled. The measurements leaders can take to mobilize employees' motivation and rejuvenate the company's competitiveness are explored in ...

Buddhism: Case Study - Continuity, Change And Globalisation In Buddhsim

708 words - 3 pages ... BUDDHISM CASE STUDY "Buddhism - continuity, change, globalisation" Since Buddhism was established some 2500 years ago, much has changed and much has stayed the same. Buddha remains the essential being of knowledge and faith, though some of his teachings have been modified. Though Buddha emphasised equality between the sexes, this ideology has changed throughout the centuries, as there is evident discrimination towards females and nuns. This ...

International Student Transitions - Trends And Issues - Case Study

3916 words - 16 pages ... stressors of international students in higher education: What college counselors and personnel need to know. Journal of Instructional Psychology, 33(3), 217-222. Person, D.R., Benson-Quaziena, M., & Rogers, A.M. (2001). Female student-athletes and student-athletes of color. New Directions for Student Services, 55-64. Pirosca, E. (2011). Institutional commitment to international students and their needs: A case study at Southeastern Louisiana ...

"PQI: Management Of Suppliers" Case Analysis - Purchasing And Supply Management - Case Study

666 words - 3 pages ... Logan McShane OSCM 4080 – Case Study 28 February 2019 This case details how two leading companies in the automotive manufacturing industry, Toyota and Honda, develop close-knit and sustainable relationships with their supply base. These two companies have outperformed and outscored their competitors for years due in large part to the strategy they have implemented to build relationships with their most important suppliers. The supplier ...

Sociology Assignment On Gender And Work - Uni Foundation Year - Case Study

2287 words - 10 pages ... U1794402 Sociology Women in the Commercial Airline Industry 1. Introduction A case study is an in-depth investigation of a single person, group, event, or community. (McLeod,2018) There are some disadvantages and disadvantages of case study. First, a case study can help to improve the knowledge of the case for not just the researcher but for future studies to be more advanced. However, due to the fact that case studies deal with only one person ...

Entrepreneurship And It Role In Business Is Explored Through A Case Study Of Oprah Winfrey - Essay

1811 words - 8 pages ... Own It: Oprah Winfrey Entrepreneur Abstract Entrepreneurship and its role in business is explored through a case study of Oprah Winfrey and as more specifically seen in her book "Own It" (Winfrey, 2017). The autobiographical novel explores her as a social entrepreneur, thus revealing many key attributes of a successful entrepreneur. These entrepreneurial behaviors include; communication, collaboration, innovation and creativity, risk ...

Stuxnet And U.S. Incident Response - Strayer CIS359 Disaster Recovery Management - Case Study 1

706 words - 3 pages ... Running Head: Case Study 1: Stuxnet and U.S. Incident Response 2 Stuxnet and U.S. Incident Response 2 Case Study 1: Stuxnet and U.S. Incident Response Trevor Terry CIS359 Disaster Recovery Management Professor Kevin Jayne October 21, 2018 The United States ...

Integration And Transfer Of HR Functions Using HRIS (84 - 86) - Human Resource Management - Case Study

602 words - 3 pages ... Case Study #1 1. Well knowing what a champion is regarding leadership and HRM - a die-hard supporter for the idea that wants to work out the logistics of the business. A champion is the best bet for facilitating the introduction of the new HRIS; they have the necessary support and resources needed to begin integration at the company. Honestly speaking yes, because although Jack is an outsider to the company, he came saw that a change was needed ...