Vail Resorts Case Analysis

7419 words - 30 pages

SynopsisVail Resorts Inc. is a hotel and resort company that operates some of the best ski resorts in North America. They are known for operating first-class, premier ski resorts in the country for many years. They are classified in the Resort and Casino industry, segmented into the ski destination resorts. They currently hold six major resorts in the western United States. Among them are Vail, Beaver Creek, Breckenridge, and Keystone which are located in the Rocky Mountains of Colorado. Heavenly resort is located in Northern California with all five resorts being among the top 20 ski destinations in North America according to Ski Magazine in 2006. Grand Teton Lodge Company is located in ...view middle of the document...

This gives the customer the assurance that their needs are of most importance to the organization.* Management: The management staff at Vail resorts includes experienced managers that are extremely knowledgeable in their respective departments. The company employs managers that know how to run a business from the marketing of the company to the maintenance of the resort.Weaknesses* Size: Resort customers have trouble accessing all of the amenities offered by the various resorts because the resorts are so large.* Crowds: The resort gets overwhelmed with skiers during prime season which causes long lift lines and crowded ski runs.* Uncertainty: The Chief Executive Officer is stepping down at the end of the '05-'06 ski season, which could cause a downfall in the company.Threats* Eco-terrorism: Vail Resorts was hit hard by this threat in 1998 when eco-terrorist group Earth Liberation Front (ELF) protested new developments into untouched wilderness. The group set fire to gasoline-soaked wood and ended up burning 5 buildings of a new resort to the ground. (Maher, 1999).* Domestic Terrorism: With attacks on the U.S. like the one on New York in 2001, the travel industry saw a decline of 4% from the previous year (TIA, 2004). Such attacks like this in the future could lead to a decline in the leisure industry.* Aging Population: The median age of the world population is increasing. In the United States alone, there is expected to be an increase from 12.4% to 19.6% of seniors above the age of 65. This will have an effect on segments of the resort and casino industry like the ski segment that depends on able-bodied skiers purchasing lift tickets for 67% of its revenues (sec.gov, 2006). The ski segment and other extreme sporting companies may see a decline in profits due to this demographic trend from now through 2030.* Strength of Competitors: Vail Resorts offers some of the same services provided by its direct competitors. These companies Quarterly Revenue Growths far surpass Vail's, who has been in the negative. Although Vial has enjoyed top market share for about 10 years running, it must realize that the competition is gaining financial strength and cannot be overlooked (Yahoo!Finance, 2006).* Strength of the U.S. Dollar: Canadians often travel to the states to spend discretionary income when the strength of the U.S. Dollar exceeds that of the Canadian. Currently, the Canadian dollar is weaker that the U.S. which means Canadians must pay more if they cross the boarder to ski. Therefore, U.S. ski companies and resorts are currently losing most of their international business due to a stronger dollar (Yahoo!Finance, 2006).* Global Warming/Poor Snowfall: A significant issue that severely bruised profits for Vail Resorts in 2003 and 2004 was inadequate snowfall and above-freezing temperatures during the ski season. This is a constant threat for the industry, as the natural environment is beyond their control and the industry depends on it. According to the...

Other Essays On Vail Resorts Case Analysis

Master and slave. an analysis

495 words - 2 pages Each of the characters in The Tempest finds themselves in bondage. However, by the end of the story, the same characters are set free from whatever enslaves them. A few characters one can see enslaved are Prospero, Miranda, Ariel, and Caliban.Prospero is in bondage to his magic. Since his exile by his brother from his dukedom in Milan, he has had but a few books to help pass the twelve long years. During this time, he becomes very proficient in

Methods Of Therapy Essay

2480 words - 10 pages psychoanalysis. The goal of psychoanalysis is to pull from someone's memory a hidden, often traumatic and depressing memory. It depends on the patient to "express emotions and impulses that .....have been damned up by the forces of repression". Some of the contents or aspects of this therapy include free association- the uncensored uttering of all thoughts that come to mind (Ibid), dream analysis as well as the interpretation of a statement or dream. This

Phineas And Gene A Comparitive

1538 words - 7 pages Phineas and Gene: A Comparative Study Throughout the story, Phineas and Gene, the two main characters, showed a number of contrasting traits. Phineas was a confident, non competitive, naive, irresponsible, and unintelligent person throughout the story, whereas Gene, Phineas' roommate, was insecure, competitive, mature, responsible, and intelligent throughout the story.Phineas had a confident nature in everything he did. As Phineas and Gene first

Mafia

2008 words - 9 pages , the witnesses had vanished. Case by case, Madden's reputation grew. While at a dance, he was distracted by a beautiful woman, and was quickly surrounded by eleven men which proceeded to shoot him 6 times. He lived, but refused to tell police which gang had hurt him. Mysteriously enough, within a week, the three leaders of the guilty gang were murdered. Owney was also associated with Arnold Rothstein, who in the process of denying his father and the

Baseball Strike

1354 words - 6 pages GAME OVER! "I don't like it. People won't be able to come to these games anymore, and I don't like that". A sad nine - year - old fan voices his concerns on the 1994 major League Baseball strike. The '94 baseball season has come to an abrupt end. Players have ceased play because they feel they are being treated unfairly with the owner's plan to impose a salary cap. Owners are finding it difficult to come to terms with their own disagreements

Worst experience

299 words - 2 pages I wanted to lie down and cry. When I got home from the student/teacher/parent conference in fifth grade my mind was in shambles. After I had done everything possible to pass math, my fifth grade teacher was actually telling my Parents about my alleged poor effort. Poor effort? Didn't I do every homework assignment? Didn't I study every night and miss my favorite television show "Full house"? From an early age, I had been taught that grades are

Multinational Companies

2058 words - 9 pages anyhow (Infant formula Fact Sheet). Corporations such as Nestle were also found guilty of bribing doctors to recommend the product to patients (Macdonald, June 6).         The case with infant formula is a classic example of a multinational company's total disregard for human life. By breaking the law, they showed the world that they cannot be trusted and that they only care about maximizing profit. Nestle used aggressive marketing tactics

Middle Adulthood 2

675 words - 3 pages The Dictionary of Social Work roughly defines middle adulthood as the period between forty-five and sixty-four years of age. There are four main tasks in this stage. They include meeting intimacy and family needs, satisfying achievement needs, taking care of elderly parents, and coping with end of life issues. Erikson identifies the need for achievement during midlife, which fits into his stage of generativity vs. stagnation. Success in adulthood

Political socialization

461 words - 2 pages Political Socialization There are many ways that our ideas are shaped and influenced as we grow up. This process by which we develop certain ways of thinking is called political socialization. There are three main influences which change and shape us being, the family, the mass media, and formal education.The family definitely has the greatest impact on us as we grow. This is primarily because ever since the beginning of childhood we are exposed

Procrastination and regrets

533 words - 3 pages about doing is their homework. Many students, when given long-term assignments, put it off until the week or maybe even the night before the assignment is due. This type of procrastinator will wondering to themselves, "Why didn't I do it earlier?" It's often the case that these students miss class frequently and don't use their class time wisely.Likewise, some college students enjoy partying much more than studying. These procrastinators

Frank o haras the day lady die

398 words - 2 pages In his poem, "The Day Lady Died", Frank O'Hara refrains from using all the conventional patterns of elegiac poetry. Instead of the common reflection of grief, utilizing tragic laments and a recount of greatness now gone, O'Hara's seemingly ordinary poem very subtly evokes a sense of loss. At first, O'Hara's poem appears to be the account of a very typical day. His classic "I do this and I do that" style, accompanied by the simplistic description

Similar Papers

Culture Shock And Poor Adjustment Mmu Essay

2989 words - 12 pages industry sector. The Hilton Hotel and Resorts is a global brand that is widely recognised as a full service hospitality business, it founded by Conrad Hilton originally. The last updated record from 2017 states that there is more than 570 Hilton Hotels and Resorts in 85 countries, (Online Source) which is spread across six continents. They have their main headquarters in Mclean, Virginia, United States. Hilton (online) Oberg (1960) stated that

Marketing Plan Essay

5382 words - 22 pages sector was recently given a further boost and shall set to be the state's main economic driver with the launch of the Sabah Development Corridor ("SDC") as Sabah has great potential to be a world-class tourist destination. Among the SDC's highlights in tourism development is to market Sabah as an exclusive holiday home destination, develop new tourism products anchored by signature resorts, encourage rural participation through community-based

Persuasive Essay Gay And Lesbi

623 words - 3 pages Persuasive Essay - Gay and Lesbian Rights "If anyone says, 'I love God,' yet hates his brother, he is a liar. For anyone who does not love his brother, whom he has seen cannot love God, whom he has not seen," John 4:20. So, why do heterosexual people hate homosexuals? They are ordinary people with a different lifestyle who would simply like to be treated with respect. Many organized religions believe that a 'gay' lifestyle is wrong. But, if

Mark Mcgwire Vs Sammy Sosa Essay

1206 words - 5 pages Although a lot of people play baseball two names that come to mind are Mark McGwire and Sammy Sosa. McGwire and Sosa are very good hitters but are also so very different hitters. McGwire and Sosa are very great athletes who share apart of baseball history. McGwire and Sosa are good players but off the field they are very charitable individuals. McGwire and Sosa have many similarities and differences. IT is hard to compare Mark McGwire and