Video Case: FreshDirect Uses Business Intelligence to Manage Its Online Grocery.
How is it possible, as Braddock noted, to have a great deal of data but little information? How does the SAP database and business intelligence component change this? FreshDirect is a New York online grocery firm aiming to offer higher quality food which has 8,500 products and 200,000 customers active in everyday transaction, and almost there will be numerous data flowing into the company’s center every second. However, as those data cannot be sorted and organized orderly, the company lacks a significant information system to deal with those data. As we all know, data is raw which are unorganized facts and information is processed one. So FreshDirect tried to use technology to convert the data to reports of real time information in order to help managers look deeply into the field and react quickly to the customers. As we mentioned before, the reports cannot give meaningful information from the data. They didn’t have system in place to gain visible performance when they have problems, they can get the useful information in times. They need to compare numbers of reports which is time-consuming. SAP builds a bridge between numerous data and useful information by bringing data to multiple systems into one report in real time. SAP object and intelligence component can help them get meaningful reports without spending lots of money and helping them simplify the data and understand the problem they are facing. So the company can see the data with SAP business objects in a new way which they never used before
2. What is meant by “visibility into the workflow” and why is it important to FreshDirect’s success? What are exception screens and how are they used?
The concept of “visibility into the workflow” means that FreshDirect has insight into its business processes. Introducing it has meant that the exact location of orders is known at any given moment as well as who is in charge of th...