Assignment On Viking Simmers A Strategy

474 words - 2 pages

“Viking Simmers a Strategy”. http://www.time.com/time/magazine/article/0,9171,1655710,00.html .1.How does Viking use branding to its advantage?Viking use branding to their advantage by positioning their products at the higher price range top of the line by identifying their products as high quality and selling the idea of an experience (for gourmets in this case) instead of just a product.-By focusing the design, pricing, and promotion on their gourmet target, the consumer identify Viking product as more than a range or a grill, but a very functional piece of the kitchen that will not only serve its purpose, but it will also be enjoyed.-Due to identification of the brand, repeat sales are more probable since the customer already knows the brand and has expectations.-Profits are higher because customers are willing to pay more for a product of brand they trust, than from some other brand they don’t recognize (even though they may be the exact same product).2.For Viking, what are the marketing implications of its implied warranty?It’s understood by consumers that a product from Viking will be of high quality, which is considered an implied warranty t...

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