Viking Simmers A Strategy Essay

474 words - 2 pages

“Viking Simmers a Strategy”. http://www.time.com/time/magazine/article/0,9171,1655710,00.html .1.How does Viking use branding to its advantage?Viking use branding to their advantage by positioning their products at the higher price range top of the line by identifying their products as high quality and selling the idea of an experience (for gourmets in this case) instead of just a product.-By focusing the design, pricing, and promotion on their gourmet target, the consumer identify Viking product as more than a range or a grill, but a very functional piece of the kitchen that ...view middle of the document...

2.For Viking, what are the marketing implications of its implied warranty?It’s understood by consumers that a product from Viking will be of high quality, which is considered an implied warranty that comes from unspoken promises and perception.Implications for implied warranty could be:-Viking is forced to keep high quality standards for their products in order to fulfill expectations for the target market.-Legal actions could be taken against Viking if low quality products are sold when consumers expect otherwise, as it has been done in the past.-The implied warranty offers an incentive for consumers to buy, and that brand equity is too valuable to be ignored when promoting.-Placement is carefully executed through distributor that will be able to meet expectations from implied warranties when it comes to customer service, delivery, etc.-Pricing can be higher than average base on implied warranty for a product that will last longer and will offer better satisfaction.3.What level of distribution intensity does Viking use and why?Viking uses selective distribution since they have more than 80 distributors around the world, but due to the type of product (shopping almost specialty) and price, it is not sold through massive distribution. Viking also tries to maintain an excellent image, and for that reason they must be selective about the distribution channels they use.

Other Essays On Viking Simmers a Strategy

Polymer Mechanichemistry Essay

265 words - 2 pages Summary of Polymer MechanochemistrySometimes, curiosity gets the best of you, it did with Aj Boydston, an assistant professor at the University of Washington. Mr. Boydston and his students at the university conducted experiments, used models and imagined what would happen to the behavior of polymers when polymers undergo mechanical stress. This is a field of chemistry called polymer mechanochemistry. Creating models of star polymers on a 2-D

the changing Essay

288 words - 2 pages One hand Reaches out And pulls a lost soul from harm While a thousand more go unspoken for They say what good have you done By saving just this one It's like whispering a prayer In the fury of a storm And I hear them saying you'll never change things And no matter what you do it's still the same thing But it's not the world that I am changing I do this so this world will know That it will not change me This heart Still believes The love and

The Importance Of The Act Of Reading” By Paulo Freire Essay

1423 words - 6 pages 4BredahlHarlie Cheyenne BredahlProfessor Peter EppsComposition II08 September 2014I"The Importance of the Act of Reading" by Paulo Freire, describes the importance of the act of reading beyond numerous experiences in his life as a child, a teenager, and an adult. Freire begins his article by taking readers back to where he was born, in his home city Recife, Brazil. He uses very itemized imagery to describe the trees, the house and the atmosphere

American Dream

765 words - 4 pages The American Dream is the quintessence of a comfortable victorious life, which often includes material prosperity, a house, an improved life for one's kids, and sometimes; it means achieving any goals one may have regardless of what class he or she comes from (O'Connor, Sabato and, Yanus 19). In recent years, it has become more difficult to achieve the American Dream; this is mainly due various issues involving the relationship between the

adadwq sdadasd

504 words - 3 pages Dengan Smarty Ring, Anda bisa membaca notifikasi di handphone Anda melalui jariKetika semua orang membicarakan kecanggihan Google Glass atau smartwatch, tak banyak orang yang berpikir bahwa sesuatu yang ukurannya lebih kecil dari itu juga bisa berguna. Ide itulah yang diusung Smarty Ring, yang memperlihatkan semua notifikasi handphone Anda sehingga Anda tidak harus mengangkat handphone Anda untuk mengetahui apa yang terjadi. Smarty Ring, yang

commerce

519 words - 3 pages Related text: American History X Comment by George Moulos: You can't analyze a film the same as a book.If you re doing film you have to do film techniques, not literary techniques.-Derek Vinyard after going to prison and learning that his prejudice stemmed from ignorance he teaches his brothers Danny vineyard that his fascism and racism was wrong and ignorant.Movie Summary:Derek Vineyard begins in the movie as a troubled young man who due to his

Miniscribe Corporation

1685 words - 7 pages EXECUTIVE SUMMARYTerry Johnson, a native of Longmont, Colorado established the MiniScribe Corporation, a disk drive manufacturing company that would grow to be one of the largest producers and distributors of disk drives for personal computers in America.This report focuses on relevant facts and figures in the evaluation of MiniScribe's liquidity, profitability, and overall stability aiming to determine whether or not maintaining its stocks on

dream world

384 words - 2 pages Dream worldThe warmth of the blanket upon me keeps my body safe and relaxed. My arms and legs stop trying to interact with this physical world. Peacefully, they give up and rest. My head falls further into the softness of my pillow. My eyes are closed slightly and my mind. I use my intuition to see through the world. I dream…Suddenly, the deafening noise of the alarm clock woke me up with a startling jolt. It seemed as though I had fallen

the adverb clause.ppt

754 words - 4 pages USE OF ARTICLES (a, an, the)What did these words originally mean?A/AN is an old word meaning `one'(in many European languages the ordinary word for `one' is used to translate English `a' or `an' and you can also sometimes use Cantonese `yat go' in the same way)THE is an old word meaning `this' or `that'These words no longer have their full original meaning but if you remember that meaning it can sometimes help you to decide which word you need

Highfyr

537 words - 3 pages Breanna PonceMia Sandoval Dominick KlingbyllAugust 26, 2013Block 2The Effect of Pineapple on Jell-OBACKGROUND:Protein was a big part of this gelatin lab. Protein is a multipurpose macro molecule. Gelatin is a protein made out of Jell-O, we used Jell-O in our lab. The students had to put pineapple in the gelatin to see if it will form. The enzymes in the pineapple prevented that from happening. Enzymes are a biological catalyst. Bromelain is the

merits and demerits of mordern gadgets

418 words - 2 pages "MORDERNELECTRONICGADGETS"IntroductionModern gadgets have made us complete slaves to machines. There is no work which cannot be done without the assistance of machines and there is not a single area of human activity where machines don't have to be used. No one can deny the fact that gadgets have not only simplified our lives but also made them more comfortable and luxurious. If electricity fails, life for each one of us comes to a standstill as

Similar Papers

High Performance Organization Essay

2696 words - 11 pages Q11.1 High Performance OrganizationThe definition of High Performance Organization:" Heading into the new century, the most important business development is the pursuit of competitive advantage in an uncertain world through new approaches to organizational design."The term "High-Performance Organization" reflects our approach to designing strategy-focused organizations through a process of systemic change. A successfully executed transformation

Battle Of Hastings Events, Summary And Conclusion Write An Essay On The Battle Of Hastings Essay

2277 words - 10 pages Harold to dismiss his fleet and army, to add to that, many English ships were destroyed by a storm. On the day of September 28, 1066, William landed unobstructed at Pevensey. Harold, who had been waiting for Normans to start their invasion, rushed his armed forces to the north to attack an invading Norwegian Viking army led by King Harald Hardrada and Tostig Godwinson, Harold’s brother. He completely shattered the invaders at the battle of Stamford

Why Sheilds Were The Most Important Tool Simcoe Compostie School , History Essay

1185 words - 5 pages useful on the battlefield. The use of a shield could also be fine tuned for more specific roles - using Kelly, Patrick. “The Shield: Its Use and Development.” MyArmoury.com, myarmoury.com/1 feature_shield.html. coordination and the right weapon any strategy could be achieved. This is seen to great effect with the Greek phalanx. “The phalanx formation was a close-rank, dense grouping of warriors armed with long spears and interlocking shields

Trampling Out The Vintage: Steinbeck's Crusade Against Injustice

1604 words - 7 pages macrocosms of the Joads' story, often written in prosaic formal English, such as in the "I to we" example from Chapter 14. Steinbeck juxtaposes these discordant languages as a means of self-reflexivity, of realizing the transition made in just a few short years from high-class sensibility to a sort of "common knowledge." This is Steinbeck's attempt, despite all other rhetorical strategy attempting the contrary, to unite the two classes which he