Professor Jose Jimenez
Engl. 1301. 83032
27 March 2018
Drinking and Driving
In today's society, many people die from drinking alcohol. Recently there have been many campaigns to reduce and eliminate poor driving. Campaigns and advertising have certainly helped reduce the number of deaths each year due to drunken driving. There are different ways in which advertising tries to influence everyone to prevent it. The ads I've explicitly chosen came to me, which has caused my interest and has changed my opinion about drunk driving. There is one of the commercials that I think is so powerful that people can feel of drinking and driving. This ad does not feature a lot of aesthetics, but it makes people shock and attract the viewer's attention by the stimulate the human imagination.
At first glance, this is a standard Abramet ad. From color to image in the advertising nothing outstanding. The ad showed a car painted on what one might infer was a can of beer; one of the crushes is almost crushed to represent a drunk driving collision. The primary color in the advertisement is gray, bringing a sad feeling. The cans on the road make us think it's a can of beer. When creating this ad, Abramet used a strategy to stimulate our association. I thought it was a beer can on the street. Because when I look at the space of the advertisement I see, it seems like a road with a marquee painted yellow. The roughness of the pavement makes us feel prone to stumble; when driving, it will crash. Just like the picture of the car on the crushed beer can cause us to think of an accident. The author...