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With Reference To Masculinity And Or Femininity Discuss The View That Lifestyle Magazines Offer Their Audience A Conservative Construction Of Gender

1022 words - 5 pages

Lifestyle magazines deal in entertainment and leisure, they tend to be gender specific and have a mode of address to that of a peer. They tend to target specific age groups within genders. The lifestyle magazine market is an oligopoly, which means that a small group of publishers dominate the market. Publishers tend to spread their titles and so can pick up the readers, as they grow older. Magazine companies survive through dual stream revenue, and the money is mostly obtained through advertising and so therefore the right audience are needed for the advertisers.Gender is the cultural definition of male (masculinity) and female (femininity) determined by society. The ideologies surrounding ...view middle of the document...

This magazine promotes certain ideologies about a man's world, which can be seen from the front cover and from articles present inside the magazine and the contents page. These are the assumptions that the magazine makes about its readers. The masthead is modern and blocky which communicates modernity and a sense of code. The strap lines also promote sex and sexual relationships by saying things like, 'Drugs! Groupies! Donuts! Have sex like a rock star!' or 'Win a V8 super car! Impress mates! Pull women' this implies that women are material objects just like cars. This magazine is mainly directed at young single men around the age of 18-24. The contents page of FHM is a double page spread and has a lot of pictures to attract the reader's attention to specific articles. Most of the articles are about music, drugs, being a man and women. There are some articles about gadgets because the readership of this magazine are expendable and do not have that many responsibilities and so can spend their money on obtaining the latest gadgets. The pictures of women that are present within the magazine are mainly scantily clad, which can arouse the readers, this does not show a conservative view of women. As the magazine doesn't show a conservative point of view the reader gains pleasure, as it is a type of voyeurism.Esquire is another men's magazine I looked at the February 2002 edition so as to compare the two magazines. Esquire has similarities and differences to the ideologies promoted in FHM. On the cover of Esquire the shape of the font is different, it is more stylish and sophisticated, this implies that the men who read this magazine should be more stylish and sophisticated than other men. The model on the cover of esquire is a man but he is used as an identification...

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