Giant Eagle's Private Label Brands La Roche College Assignment

1070 words - 5 pages

Giant Eagle:
Strategy:
Giant Eagle has its own private label brands with lower prices available. Usually, when I shop in Giant Eagle, they always have their brand up in the top shelves next to other compatible products, and the price will be next to each other. So, usually customers will choose a cheaper brand when the same products have almost the same unnoticeable qualities. For example, last week I walked into the spaghetti aisle with tons of brands and choices and got very confused which to buy. I honestly bought the Giant Eagle spaghetti rather than others that are $2 to $3 more expensive than Giant Eagles’, because they look like they would have the same quality.
In order to non-stop expand and improve its supply network, Giant Eagle are seeking and partner with sourcing services and solution providers. In May this year, Giant Eagle chose to partner with PROACTIS, a global Spend Control and eProcurement solution provider, as its strategic sourcing partner for the company’s private brands. According to Business Wire, “It selected PROACTIS to enhance its Giant Eagle brands program by improving and extending its current supplier network communications to ensure that it continues to deliver the best in quality and value for its customers.” Hodierne, Senior Director of Own Brands, stated that “By enhancing our internal team with PROACTIS Sourcing Services, we will be able to dramatically increase the number of current and prospective suppliers we communicate with, ensuring that our customers only get the best when purchasing our Giant Eagle brand products. With PROACTIS, my team will be freed up from the tactical time-consuming activities and can focus on other key initiatives.”
Target Market: As Giant Eagle brand provides the uncompromising quality products with lower prices, I think this private label brand is for middle and lower middle class.
Natures Basket:
Strategy:
The strategy Giant Eagle has for Natures Basket is the dedication of the labels for organic food seeker, which satisfy the consumer interest in health and fitness issue. The line, which spans a wide array of categories including grocery, dairy, frozen, and health and beauty care, is merchandised in one area, for customer convenience. Moreover, Natures Basket’s packaging is more focused by Giant Eagle to make it more appealing and high-end. Indicated on the packaging that the products are organic is a strategy to attract the customers and to get their trust in the products. With the original Giant Eagle products compare with Nature Basket products for the same categories as food, the consumer will definitely choose Natures Basket because of the “organic” label, and the fact that there is not much difference in price. Giant Eagle often put Natures Basket on sales or offer promotion like buy one get one free or value pack only with Giant Eagle Advantage card.
The target market for this private label brand must be middle class as organic food is usually having higher price. But in...

Other Essays On Giant Eagle's Private Label Brands - La Roche College - Assignment

L'oral's Sales Structure Essay

4102 words - 17 pages products for the discerning customersuccessful initiatives in new and existing fragrancesStrong, focused efforts to gain new market share.4.Dermatological sectorL'Oreal USA's involvement in the dermatological sector reflects the company's ambition to be present in every skincare category and distribution channel. Complementary to the rest of the brands, La Roche-Posay is the only prescriptive skincare product line L'Oreal USA currently offers.La Roche

Patent Law. The Suit Of The South African Government By 39 Pharmaceutical Corpora-Tions, Concerning Imports Of 'genuine' AIDS Drugs. Author: Irina Violina

3393 words - 14 pages . ConclusionINTRODUCTIONThis assignment aims to analyse the case concerning the patent law, and par-ticularly compulsory licensing and parallel importing for drugs. The case arose from the dispute about AIDS drugs between the South African Government and 39 international pharmaceutical corporations. The battle was about the industry's pat-ent protection rights and patients' rights to affordable medicines.In order to analyse the laws applied and those that could

Describe a merger or acquisition that has taken place in the last 3 years. - International business - assignment

1496 words - 6 pages American College Dublin Course: Corporate Finance Name: Liam Rogers Student Number: 2065259 Table of contents: · History of companies. · Reasons for the merger. · Reaction of Stakeholders/Competitors. · Finance/ the Deal. · Conclusion/Will this be a success? Assignment: Describe a merger or acquisition that has taken place in the last 3 years. History of Microsoft: Microsoft is a multinational computer technology corporation. The history of

Strategic Management

595 words - 3 pages , Clean. Wal-Mart's main goal is to keep "everyday low prices." The do so by promoting their private label brand and reducing the number of brands in the store.Wal-Mart wants to improve the customer's in-store experience as well as becoming more efficient in and out of each store. Once upper level management initiates and completes the process they then discuss the plan with hourly employees.Strategic planning can be a complex process but with the

Analysis of Amazon for Investors - Managerial Finance - Research Paper

603 words - 3 pages two months due to political and economic factors. While these factors can turn out the stock violent, wise investors can also cash on these pullbacks. References (2018). Retrieved from Investor Business Daily: https://www.investors.com/market-trend/stock-market-today/stock-market-today-amazon-stock-accenture-earnings/ (2018, June 28). Retrieved from NASDAQ: https://www.nasdaq.com/article/after-a-historic-rise-should-you-still-buy-amazon-amzn-stock-cm985241 (2018). Retrieved from CNBC: https://www.cnbc.com/2018/06/04/suntrust-amazons-private-label-business-to-help-stock-rally-20-percent.html

LaQuinta Business Statistics Problem - Northeastern University Business Statistics - Assignment

858 words - 4 pages Before doing the assignment, please put your initials in the space provided indicating that you agree with the terms stated below. I agree not to discuss or to share this assignment with any other person. Initials: ________________ Good luck. ************************************************************************************ La Quinta Motor Inns LaQuinta Motor Inns is a moderately priced chain of motor inns located across the United States

Book Review of Ambassador Parker Hart - Diplomacy - Paper

1175 words - 5 pages the Yemeni crisis, Hart was the on the-ground negotiator who worked diligently to avoid the widening of a conflict with Egypt that could have resulted in war between two significant countries. I really enjoyed his book, Saudi Arabia and the United States: Birth of a Security Partnership, and will review it in detail in this assignment. This book examines the intertwined politics of Saudi Arabia and the United States as Hart witnessed it during

sociology term paper about a sociological topic - sociology - research paper

2345 words - 10 pages passing of the new law. The main resources for this strategy to reduce sexual assault on college campuses would be the programs for the schools to use, and the money spent on these programs. It is not easy for 196 colleges to come up with the money to spend on these programs, especially for private universities and colleges that do not obtain any money from the government. This would also increase tuition of most schools to be able to afford these

Disadvantages and advantages of Technology - Unisa - Essay

696 words - 3 pages Student no: 56915853 Module: ENN103F Assignment: 02 Unique number: 874557 Question 1 Digital technology has changed society throughout history. Firstly further to explain what is digital technology “the branch of scientific or engineering knowledge that deal with creation and practical use of digital or computerized device, methods, systems etc” (Magnolia dictionary). Over the last decades people have moved from using home landline to cellular

Marketing Metrics and Pricing Decision - S.P.Jain School of Global Management - Assignment

1265 words - 6 pages makes your food tastier campaign will again increase the consumption of Heinz. Promoting Heinz ketchup to retailers: · Retailers look for better margins and their ultimate goal is to maximise these margins. If Heinz gives discount of 1 $, 50 cents must go to the consumer and 50 cents must be shared with the retailer. This will give the retailer reasons to stock Heinz and promote over any other product or maybe even a private label product. · We

Beethoven String Quartet Op59 No. 1 - Razumovsky - Finale (theme Russe) - UNE-Music237 - Analysis Essay

2466 words - 10 pages lowest (C2 in the cello) possible pitches of the instrumentation are played, (bar 11 Dennis Singer, "What Is Galant Counterpoint?: Examining The Strict Treatment Of Melody In 18Th Century Music" (Honours, Robert D. Clark Honors College, 2014). Singer cites Elaine Sisman’s defining term in her analysis of Mozart’s Prague Symphony. 12 Mark Ferraguto, "Beethovenà La Moujik:", Journal Of The

Similar Papers

Whistle Blowing In Society Essay

1242 words - 5 pages giant Hoffmann-La Roche. The Commission fined Hoffmann for abuse of its dominant position in the bulk vitamin market but during the legal proceedings disclosed information that enabled Hoffmann to identify Adams, who was consequently arrested and convicted for unauthorised disclosure under Swiss law.In 1995 Jeffrey Wigand(3) an executive of Brown & Williamson exposed his company's practice of intentionally manipulating the effect of nicotine in

Finance Essay

364 words - 2 pages changes in product prices, sales volume, or contractual terms may impact financial results. Such changes may result because the Company's competitors may have substantial financial, marketing, and other resources that may change the competitive environment. Private label brands sold by retail customers, which are typically sold at lower prices, are a source of competition for certain of our product lines. Such competition could cause the Company to

What Is A A Brand ?

2319 words - 10 pages managing their own private labels with greater professionalism. Gone are the days when private label meant poor quality, narrow variety or inferior packaging. Nowadays couple with low prices, retailers' own brands enjoy features comparable to those of branded products.IN UK the development of 'own-brand' have allowed retailers to become brands without establishing manufacturing capacity. It is generally accepted that own brands are inexpensive

Worldwide Web All About The Internet Bccc Researcher Paper

1158 words - 5 pages July 2017, money.cnn.com/2017/07/27/investing/facebook-amazon-500-billion-bezos-zuckerberg/index.html. La Monica, Paul R. “Amazon worth way more than Sears, Macy's and Target combined.” CNNMoney, Cable News Network, 6 Jan. 2017, money.cnn.com/2017/01/06/investing/amazon-rules-retail-worth-more-than-almost-everyone/index.html. Loudenback, Tanza. “Mark Zuckerberg and his college-Sweetheart wife, Priscilla Chan, are worth $74 billion - see their