The Mc Freeze Is Coming: Mc Donald's Case Study

348 words - 2 pages

IntroductionThis Case Study will cover the development of my new product at McDonald's: theMcFreeze. Not only will it cover the development, but the marketing behindimplementing the new product. Some of this marketing that will be covered will include:advertising, pricing, placing and promotion.ProductMy new product the McFreeze will be a knock off of the current Mr. Misty ...view middle of the document...

The flavors I am planning on using will be: cherry, grape, orange, andstrawberry. This new product will come in two sizes: large and small, with the largebeing 32 ounces and the small being 16 ounces . For pricing of this product, I am going toobtain prices of the Mr. Misty from different areas where it will be sold. I will then setmy price slightly less than Dairy Queen's Mr. Misty, as a promotion.ImplementationCreating the new product will be a slight challenge, since McDonald's does notstock the fruit flavors or own the necessary machine to produce the ice pellets. Marketingwill need to find the most cost efficient ice pellet maker and one that will take up thesmallest amount of space. Training on this machine will be minimal since the product issimple to create.PromotionThis new product will only be a summertime promotion, unless sales of the productexceed my revenue goal. I will market the McFreeze to all McDonald franchises in theUnited States as a test market, and then may expand overseas if the demand is there

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