Zoe's Kitchen Case Analysis

3641 words - 15 pages

Zoës Kitchen began in 1995 as a family-run restaurant in Homewood, Alabama. The company's owner, president & CEO, John Cassismus had turned his attention from his own business ventures to the family business, with desires to build a world-class company. Mostly frequented by mothers with small children and white-collar employees in the area, the restaurant catered to those consumers with a desire for healthy foods at comparatively lower prices. As of December 2005 there were 16 locations in five different states. The brand was strong and synonymous with freshness, home-style goodness and family recipes. The menu boasted healthy selections, mostly with a Greek influence, (i.e. chicken ...view middle of the document...

al., C-191). Growth in the industry meant increasing the number of locations or units. For Zoës Kitchen, the only means of achieving rapid location expansion would be large cash investments, without excessive debt. Unfortunately, excessive debt in the restaurant industry can be detrimental to profitability and ultimately success (Zheng, 135). Thus, this analysis will explain that there are two viable options for John Cassismus & Zoës Kitchen in order to achieve continue strategic growth; 1. Sell the company/allow for an acquisition, or 2. Franchise the company nationally and/or internationally. Additionally, Zoës Kitchen will need to increase market segment share. This will be most advantageously achieved by increasing dinner-time sales.Zoës Kitchen's StrategyAccording to the text, there are five generic competitive strategies; overall low-cost provider (i.e. Wal-Mart), broad differentiation (i.e. Charles Schwab), focused low-cost (i.e. Travelodge), focused differentiation (i.e. Gucci) and best-cost provider (i.e. Toyota for Lexus line) (Thompson et al, 134). Superficially, it appears that an organization may at any time employ a variety of these strategies, however "each involves distinctively different approaches to competing and operating the business" (Thompson et. al, 135). Zoës Kitchen was operating on a focused differentiation strategy; aiming at securing competitive advantage by appealing to the specific needs and desires of a well-defined market of consumers. A marketing survey completed for Zoës Kitchen showed that their loyal customer base placed the highest value on quality and service, not on price (Thompson et al., C-184). This survey confirmed that a 'low-cost' strategy was not necessarily a good choice for the company. The broad differentiation strategy would not allow the time or attention on such a well-defined niche that John Cassismus would have desired. The company is striving to capitalize on a very specific niche; time-starved, health conscious, affluent individuals. As such, it was clear that John Cassismus has built Zoës Kitchen into a well-positioned company, with an effective strategy well-matched to its market segment of the industry. The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës Kitchen has the ability to be different and had no national rivals emulating its format or menu.SWOT AnalysisStrengthsIt is clear that the major strength for Zoës Kitchen is its people. First, John Cassismus himself is an asset worth discussing. John built the company from a single, family run restaurant into the existing 16 location operation. Dear to his heart, John fostered the business which was inspired from the kitchen of his very own mother, Zoë. He was...

Other Essays On Zoe's Kitchen - Case Analysis

This essay analyzes the Google Ad Home Alone - English 001C, UCR - Essay

1729 words - 7 pages Do 1 Do 2 Amy Do Instructor Anderson English 001C 23 January 2019 Ad Analysis: Home Alone Featuring Google Assistant In the 1990 movie Home Alone, 8-year-old Kevin McCallister, was mistakenly left behind at home during his family’s Christmas trip, where he challenged two burglars through gearing booby traps around the house. Just when you thought mister and misses McCallister would perform a better job as parents and remember their kid, but

Market Analysis Of Branded Rice Market, Pakistan

6825 words - 28 pages ' minds.Observations & Analysis (Restaurants)Just like difference in observation lies from shop to shop, it is a similar case with the restaurants. 9 restaurants were covered in my research. Each manager had a different attitude with me and a different policy toward the rice suppliers. A very qualified manager at Sichuan, Johar Town was very positive but demanded an estimated price list. He said that he pays n three installments and wants the supplier to

BEST BUY CO. INC.: SUSTAINABLE CUSTOMER CENTRICITY MODEL?

3952 words - 16 pages Best Buy Co. Inc.: Sustainable Customer Centricity Model? 1612 BEST BUY CO. INC.: SUSTAINABLE CUSTOMER CENTRICITY MODEL?CASE # 3Best Buy Co. Inc.: Sustainable Customer Centricity Model?MGT403 Strategic ManagementPrepared forTanvir H DeWanCoordinator of College of BusinessIUBATPrepared by Serial Number Name ID 01 Shahriar Rawshon (Group Leader) 09102095 02 Md. Zakiruzzaman 09102151 03 Suchona Akter Swarna 09102163 04

An Analysis of Flannery O Connor and Good Country People - Oakley - Research Paper

3894 words - 16 pages reader, unless it is grotesque, in which case it is going to be called realistic" (Collected 815). O'Connor, however, is interested in the deeper realism of deliberately grotesque writing, in which "the writer has made alive some experience which we are not accustomed to observe everyday, or which the ordinary man may never experience in his ordinary life." The characters in such works "lean away from typical social patterns, toward mystery and the

Polymer Mechanichemistry

265 words - 2 pages Summary of Polymer MechanochemistrySometimes, curiosity gets the best of you, it did with Aj Boydston, an assistant professor at the University of Washington. Mr. Boydston and his students at the university conducted experiments, used models and imagined what would happen to the behavior of polymers when polymers undergo mechanical stress. This is a field of chemistry called polymer mechanochemistry. Creating models of star polymers on a 2-D

the changing

288 words - 2 pages One hand Reaches out And pulls a lost soul from harm While a thousand more go unspoken for They say what good have you done By saving just this one It's like whispering a prayer In the fury of a storm And I hear them saying you'll never change things And no matter what you do it's still the same thing But it's not the world that I am changing I do this so this world will know That it will not change me This heart Still believes The love and mercy

The Importance Of The Act Of Reading” By Paulo Freire Essay

1423 words - 6 pages 4BredahlHarlie Cheyenne BredahlProfessor Peter EppsComposition II08 September 2014I"The Importance of the Act of Reading" by Paulo Freire, describes the importance of the act of reading beyond numerous experiences in his life as a child, a teenager, and an adult. Freire begins his article by taking readers back to where he was born, in his home city Recife, Brazil. He uses very itemized imagery to describe the trees, the house and the atmosphere

American Dream

765 words - 4 pages The American Dream is the quintessence of a comfortable victorious life, which often includes material prosperity, a house, an improved life for one's kids, and sometimes; it means achieving any goals one may have regardless of what class he or she comes from (O'Connor, Sabato and, Yanus 19). In recent years, it has become more difficult to achieve the American Dream; this is mainly due various issues involving the relationship between the

adadwq sdadasd

504 words - 3 pages Dengan Smarty Ring, Anda bisa membaca notifikasi di handphone Anda melalui jariKetika semua orang membicarakan kecanggihan Google Glass atau smartwatch, tak banyak orang yang berpikir bahwa sesuatu yang ukurannya lebih kecil dari itu juga bisa berguna. Ide itulah yang diusung Smarty Ring, yang memperlihatkan semua notifikasi handphone Anda sehingga Anda tidak harus mengangkat handphone Anda untuk mengetahui apa yang terjadi. Smarty Ring, yang

commerce

519 words - 3 pages waste of life based on antagonistic, racist belief and as he learned in prison, the belief is often enticed by things it is supposed to detest, in this case, open business with minorities. Derek was greatly influenced by his father. In the film, shown through flashback we see Derek's father and they were sitting around eating dinner. Derek mentions Mr. Sweeney and how he was black and how Mr. Sweeney had 2 PhD's and that he had them reading black

Miniscribe Corporation

1685 words - 7 pages the Alexander and Ferris brokerage firm's "Buy" list is a practical action. The primary methods of analysis include the assessment of various liquidity and efficiency ratios together with quarterly statements of cash flow for 1988 which can be found in the appendices.Given the results of the analyzed data inclusive of industry trends, financial reports, and ratios, the group's decision is to have Alexander and Ferris remove MiniScribe's stocks

Similar Papers

Trifle Play Giving Hint To Feminism Eng 102 Essay

1606 words - 7 pages Feminist Analysis: Trifles Feminist criticism is concerned with "the ways in which literature reinforce or undermine the economic, political, social, and psychological oppression of women" (Tyson). This school of theory looks at how our culture is inherently patriarchal and struggles to reveal males biased writing against women. Therefore, many women rose to fight patriarchy society which gave roles to each of its members. The main roles were

Activity Analysis Exploring Occupation Kings Activity

1829 words - 8 pages Activity Analysis Name of Activity: Making cookies 1. Time taken to complete / Timing / length of session / number of sessions · Time taken for chocolate chip cookies approximately 65 minutes per session. · Baking was undertaken in 3 sessions. 2. features of environment · Activity was undertaken in the kitchen. · Spacious worktop space to weigh ingredients and prepare the mixture. · The temperature of the kitchen should be room temperature

Ikea.Com (Overview On The Company) Essay

7745 words - 31 pages ://www.ikea.com.hk/main.html 22Improving internal business functions (sales/marketing and manufacturing/production.) 23Conclusion 24Recommendations 25Bibliography: 26Books and articles: 26Websites: 26Executive SummaryPurpose and scope of documentThe objective of this paper is to give an overview of IKEA Company scooping on costumers, suppliers, range of products, value creation and privacy and ethical policies.Methods prettyOur analysis was conducted

Comparison Of "The Hearing Trumpet" Leonora Carrington And "If This Is A Man" Primo Levi

1542 words - 7 pages one could almost say that Marian turns into a bit of a detective trying to get to the bottom of a weird and wonderful murder story yet in this case there is not murder – yet and she is trying to get to the bottom of more light-hearted things like who the winking Nun is. When she then finally gets her hands on some of the “stories” / “notes” on the Abbess she seems completely immersed in the Abbess’s life until she