This website uses cookies to ensure you have the best experience. Learn more

'media Is The King When It Comes To Influencing Voting Behaviour' Discuss Wellington Alevel Dissertation

5982 words - 24 pages

Advanced Higher Modern Studies Dissertation Milan, D. Stewart
‘Media is the king when it comes to influencing voting behaviour in recent UK General Elections’
“Voting is as much an emotional act as it is an intellectual one”  
Monica Crowley
Using the hypothesis “Media is the king when it comes to influencing voting behaviour”, this dissertation aims to show that media plays the most important role in determining electoral outcome for parties, focussing primarily on recent UK elections. In investigating this hypothesis we will question whether British voting behaviour is still, arguably, narrow-minded and traditionalist within families and groups in society. Furthermore, how leaders and parties have adapted to the change in voting behaviour to appeal to the majority and ultimately gain them election or re-election.
With the use of secondary and researched knowledge and the use of surveys and field research, we will also look at theories as to why people vote the way they do. Psephologists may argue that voting behaviour paints a picot of current trends and values in our society and that in turn helps us understand our society more effectively. It tells us also about whether our representative democracy is functioning effectively - voting is, after all, a essential element of our democracy - could we improve out democracy by trying to understand the motivations of the electorate? More cynically but just as important, politicians and a variety of other factors want to understand why people vote so they can try and get their person/party into power; change the electoral message to try and accrue the most votes.
To test this hypothesis, I will investigate and analyse the different aspects of voting behaviour and the way these can determine elections. The first aim of this dissertation will look at the view that the ‘media is the king’ when it comes to influencing elections and by doing that it will look at the many different forms of media such as newspapers which, due to the advances in printing and distribution, opened up the prospect of transforming party journals. We will look at the use of TV and radio, including debates, news bulletins, Question Time, such as the Andrew Marr show. Also, the rise and use of social media, that is not only being used by more citizens, but is increasingly deployed by politicians reach a larger proportion of the younger generations.
The second aim will look at the relevance of the Sociological model of theory. This model incorporates a large amount of social factors in voting behaviour, social class, age, ethnicity, religion and age. The importance of the sociological model when it comes to influencing voting behaviour is strong as the core social factors were/can be the root cause of the way people vote. However, due the recent rise the use of the social media, the relevance of the sociological model has decreased.
The third aim of this dissertation will discuss the relevance of the Party Identification model and...

Other Essays On 'Media is the king when it comes to influencing voting behaviour' Discuss - Wellington - Alevel Dissertation

“It is Victor who ultimately conforms to conventional definitions of monstrosity.” Discuss. - Yr 12 - Essay

889 words - 4 pages “It is Victor who ultimately conforms to conventional definitions of monstrosity.” Discuss. Mary Shelley’s petrifying epistolary, ‘Frankenstein’, parades the character Victor Frankenstein who, through his selfish and pathetic actions conforms to a form of monstrosity that enacts dire consequences for those around him. Shelley comes from the time of the Enlightenment, a time in which logical thinking prevailed and great advancements were made in

How far was Mao to bllame for the failure of the Great Leap Forward? - Alevel History - Coursework

4465 words - 18 pages Great Leap Forward suggesting that the policies were not Mao’s own, and that Party Cadres and the USSR had more responsibility for influencing Mao. Gao argues that ‘most of the ideas of the Great Leap Forward did not come from Mao himself’[footnoteRef:1] which suggests that Gao is attempting to shift the majority of blame from Mao, as it is unjust to leave culpability with someone who did not develop the ‘ideas’ which led to the failures. Gao

It is disappointing when mothers are devalued for staying at home to raise their children - purdue - ArgumentEssay

1670 words - 7 pages leaving her children to receive their value system from strangers. “Society truly does begin at home”, asserts Sibyl Niemann, so, in order to return to a culture with better morals and values, the importance of the role of the stay at home mother should be restored. (2) In this way, stay at home mothers can improve society. It is disappointing when mothers are devalued for staying at home to raise their children. Richard Lowry states, “There is

The Bio-Psychological Approaches To Understanding Mental Events And Behaviour Result In More Conclusive Findings Than Using A Social Approach And/Or Examining Environmental Factors. Discuss

2275 words - 10 pages therefor, therefore Seligman (1973) termed it as the "common cold" of psychological problems. The biological theory of depression emerged in the 1950's, when it was discovered that a certain class of drugs known as Trycyclic drugs, was effective in treating depression. Since then it has been proposed that depression is linked to a disturbance of amine metabolism (brain chemistry). There are two main categories of this mood disorder: unipolar

When a man’s stomach is full, it makes no difference whether he is rich or poor - LaTrobe University, Introduction to Psychology - Essay

468 words - 2 pages Happiness is different for everyone. How to achieve it is a lifelong question. For me, happiness is feeling love, satisfaction, pleasure, or joy. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span a lifetime. The goal of existence is happiness; and we seek to live a life filled with happiness. Experiences become a part of our identity. We are not our possessions, but we are the

Discuss the relation between the mind and the natural world as it is understood - University of Edinburgh Third Year - Essay

2640 words - 11 pages B078329 Discuss the relation between the mind and the natural world as it is understood in two texts written in the period. Coleridge wrote that in Romantic poetry, ‘paradox is the only mode in which realities of a certain order can be expressed.’ (Gurney 47) I contend that these words articulate the way in which Keats, in his ‘Ode to a Nightingale’, expresses his own ‘reality of a certain order’: his view on the reality of the relation of the

Discuss whether there is a limit to the size of human social networks.” - University - Essay

1193 words - 5 pages PY1605 Psychological Perspectives on Contemporary Issues. CW1 - “Discuss whether there is a limit to the size of human social networks. Please include what might cause a limit and what techniques we use to overcome it.” Word Count – 932 Student ID: 1721799 “Discuss whether there is a limit to the size of human social networks. Please include what might cause a limit and what techniques we use to overcome it.” As evolution took place, the human

‘The human will to survive is what motivates Connor, Risa and Lev.’ Discuss - english - Essay

483 words - 2 pages ‘The human will to survive is what motivates Connor, Risa and Lev.’ Discuss Neil Shusterman’s novel Unwind captivates the readers in a very strange way. Unwind follows three teens on their intriguing journey of being unwinds. A journey which is physically, mentally and socially demanding for all unwinds. The will to survive with the help of each other is going to help them progress. A huge amount of courage and bravery is shown. The biggest

In our media today it seems that every day is

293 words - 2 pages story. Printing her name was not fair to this girl, and I can only imagine the pain that brought her. I feel that the media needs to start using their heads, instead of their asses when it comes to deciding on what to print. Stronger laws on what they can print or say should be put into place. I feel that media has hurt enough people today that they need to stop trying so hard to get their story. It makes me feel ashamed to be in a society that allows this to happen almost every day.

Advantages and Disadvantages of Lowering the Voting Age to Thirteen - College - analysis essay

659 words - 3 pages Running head: VOTING AGE 1 Advantages and Disadvantages of Lowering the Voting Age to Thirteen Name Course Tutor Institution Date VOTING AGE 2 Advantages and Disadvantages of Lowering the Voting Age to Thirteen In most nations, the minimum voting age is set at eighteen years (Grover 2011, p. 3). In the past, the minimum age to vote was twenty one years, but after several debates, this was lowered to eighteen years. When individuals reach this

Thomas Becket -This is a basic overview of the life of Thomas Becket. It also tells about the power struggle between Becket and King Henry II

351 words - 2 pages The story of King Henry II and Thomas Becket tell us a tale of their friendship, which at times, becomes violent. King Henry and Thomas Becket were great friends, however, when Thomas Becket is appointed as the Archbishop of Canterbury, their lives are changed forever when their political differences are realized. Because Becket gave up his state title to be fully committed to the church, the King wanted revenge on Becket. The King felt that

Similar Papers

The Grass Is Greener When It Rains

360 words - 2 pages spent the rest of the night getting to know each other better and sharing stories and memories of school life. All in all it was a truly memorable and enjoyable experience. Looking back at it now I actually feel a little bad that while there were so many people suffering out there I was enjoying myself. It leaves me with an interesting twist to an old adage, 'The grass is greener where it rains'.

Why Is Important To Study The Media, Rather Than Simply Consume It?

1788 words - 8 pages The media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person's perspective on political, economic and socio-cultural issues. This consequently helps to shape individuals' viewpoints of the world and define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newman's point by stating "Media studies open up

The Inevitable: "When Death Comes" By Mary Oliver

515 words - 3 pages Death, a topic many struggle to realize is the inevitable. Many are sobered by the thought of an end to the life as they know it. Some are scared by the fact that today might be the last. If you look at people, many older people who have had the pleasure of living a long life seem to be ready and welcoming to the thought that death might be a new beginning. Mary Oliver, the author of "When Death Comes", puts her view of death on paper and

The Marketing Mix A Company Uses Is Likely To Be The Same Regardless Of Witch Country Or Region It Operates In. Discuss

966 words - 4 pages The marketing mix a company uses is likely to be the same regardless of witch country or region it operates in. Discuss.The marketing mix is an effective tool that businesses use to sell their products. As Chambers and Gray described in the Business Studies: "The marketing mix refers to those elements of a firm's marketing strategy which are designed to meet the needs of its customers."(Chambers &Gray, 2008, p72). Marketing mix is consisted