A few words by Ratan Tata regarding acquisition of JLR-" We are very pleased at the prospect of Jaguar and Land Rover being a significant partof our automotive business. We have enormous respect for the two brands, and we willendeavour to preserve and build on their heritage and competitiveness, keeping theiridentities intact. We aim to support their growth, while holding true to our principles ofallowing the management and employees to bring th ...view middle of the document...
This acquisition of Jaguar Land Rover helped Tata Mototrs to make its presence inglobal business with internationally recognized brands having a strong heritage andglobal presence, and increased Tata Motors product and market diversity.The plan of Tata Motors was that by acquiring JLR can Tata Motors expand theircurrent international sales market, allowing them to reduce dependency on the Indianmarket.By using Land Rover brand Tata Motors broaden their existing portfolio of UV, SUVand crossover offerings. Land Rover's products in the all-terrain vehicle segment arecomplementary to Tata's products in terms of features, technology and pricepositioning and as such, allow them to offer a wide range of vehicles ,premium aswill as small cars,that satisfies various consumer needs.This acquisition also helped Tata to get the ownership of Jaguar Land Rovers'stechnology and engineering expertise.This will also helped in sharing of best practices between Jaguar, Land Rover andTata Motors in future.