Apple Case Analysis Marketing Strategy School Marketing Startegy

1632 words - 7 pages

Introduction
Showcasing introduces to the exercises of an organization related with purchasing and offering an item or administration. It incorporates promoting, offering and conveying items to individuals. Individuals who work in organizations' promoting offices endeavor to get the consideration of target crowds utilizing mottos, bundling plan, superstar supports and general media presentation. (Investopedia).
The idea of showcasing is created under the some specific three watchwords, which are necessities, needs and items/administrations. Among the made reference to catchphrases showcasing serves, as a facilitator toward accomplishing a portion of the boundless wanted human needs and needs.
The marketing planning process typically requires the coordination of broad- based decisions at the top of the corporate hierarchy with more narrowly defined actions at the bottom. At the top are important corporate decisions dealing with the firm’s mission, vision, goals, and the allocation of resources among business units. Planning at this level also involves decisions regarding the purchase or divestment of the business units themselves.
History
Mac Computer, Inc. outlines, fabricates, and advertises PCs, programming, organizing arrangements, and peripherals, including a line of versatile computerized music players. Mac's item family incorporates the Macintosh line of work area and note pad PCs, the iPod computerized music player, the Mac OS X working framework, the iTunes Music Store, the Xserve G5 server, and Xserve RAID stockpiling items. The organization's items are sold on the web, through outsider wholesalers, and through its own chain of stores. Apple claims roughly 125 retail locations in the United States, and in addition stores in Canada, Japan, and the United Kingdom.
Chart 1: This chart depicts the amazing growth of Apple’s stock from April , 2014, to 2018.
Items
Equipment Products
Application
Programming
Task System Software
Showcases and Peripheral Products
Apple’s Marketing Strategy
Numerous individuals scrutinized Apple when they began to make their very own retail locations, referring to what number of organizations have attempted and bombed wretchedly at owning their own customer facing facade. Anyway by and large, this has been a standout amongst the most splendid moves they have made. There are various reasons why some different organizations have taken a stab at owning their own customer facing facades and fizzled. Normally it came down to area or an absence of need, anyway Apple got both of those right. The area assumes a huge job in this also. The way that they are in shopping centers helps since customers are now in shopping mode. As a piece of our social research week, we have seen that purchaser attitude preceding strolling into any retail encounter assumes a noteworthy job in the shopping background. There is a contrast among shopping and purchasing in purchaser conduct and as a rule when they go someplace like Best Buy they are purchasing, not shopping. This isn't valid for the shopping center where purchasers for the most part go to shop and afterward to purchase.
This area additionally plays very much into Apple's help methodology. The way that customers can go in and get support or repairs for their items and afterward complete some other shopping while they hold up is a reward. In any case, basically the need Apple puts on their retail methodology which has separate them from the individuals who have attempted retail, booth, and different outlets previously. Apple spends as much as possible on the look and believe and the in-store understanding and it appears. While there is dependably opportunity to get better in Apple stores, they have gathered a solid group, explore vigorously, and tune in to clients.
Finally, in light of the fact that Apple claims the retail encounter they likewise have coordinate discussions with their clients and potential clients. This information is precious for Apple as they consider future needs of their clients and how their items can help take care of current and future issues for purchasers.
SWOT Analysis
Apple Inc. Is estimated to be the most blasting electronic organization on the planet today, this is so a direct result of its qualities and extraordinary items execution, client reliability, solid money related execution, mark notoriety driving trend-setters and solid promoting/publicizing group. Customer loyalty.
Strength
Strong customer and product loyalty
Strong distribution network
Healthy cash flow with strong financial performance
Products are highly user friendly and attractive.
High customer loyalty and high customer satisfactory rate.
Strong marketing and advertising team
Best Innovators in mobile technology
Weakness:
Although Apple Inc. Have several strengths but on the other hand it also has some weakness within the product and in the market as well.
Apple items are viewed as costly contrasted with the administration and quality given by the items. Taking one of their items into thought, iPhone, one needs to put into worry about the value contrast with other focused items by different organizations. Take Sony for example, they give nearly a similar administration and nature of item however Apple's is moderately more costly. Operating System incompatible with other software’s and also low spending on R&D compare to their competitors in the market, there are mane legal issues within the company.
Opportunities: 
Apple Inc. Utilizations it value shortcoming in building up another extent of chance, the organization in its ongoing development of iPhone5 delivered iPhone5c alongside a lower value, both of this telephone have similar prospects and capacities just that the c is generally slower and less expensive. These costs distinction have a huge effects to the offers of this items in the underdeveloped nations, this choice is conveyed along as a feature of the late establishing wishes to make a brand unwaveringness in the creating nations and furthermore among the more youthful age. Because of the high aggressive market, Apple needs to present new items, administrations and advancements and improve existing items and administrations to reproduce new and existing clients to purchase the new and redesigned items and administrations 
Threats:
Innovative changes can serve both as a dangers and a shortcoming, as a risk so that new highlights are being investigated by a portion of the organization's rivals. Samsung as one of the best contenders of Apple are creating items that had a bigger number of prospects and capacity than Apple items, this is acting like a genuine dangers to the organization's clients. Nokia organization is creating another shoddy item I the brand scope of Nokia Asha, notwithstanding the decrease of cost of apple item with the mission of protecting client unwaveringness Nokia Asha is representing a danger in which case its item are moderately more reasonable to the creating nations and the more youthful age than the apple items.
Software piracy, there are lots of threats in the market having copied by the competitors as the competitors are very quick in copying things in the market now so that is the big threat for Apple Inc. as this is one of the leading and profitable company in the world of smartphones as well as in many other things such as laptop, apple tv, etc.
Market Development
Apple uses market development as the least significant of its intensive strategies for growth. Market development involves creating new markets for new products or entering entirely new markets. This intensive growth strategy is similar to market penetration, but market development focuses on establishing presence in new markets. Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet. Thus, this intensive strategy applies mainly in developing markets. Also, Apple implements the market development intensive growth strategy through novel products. For example, the company innovates to offer goods like Apple Watch, which is an entirely new product line for the firm. Through Apple Watch, the company develops its reach in the smartwatch market. This intensive growth strategy agrees with Apple’s generic strategy of broad differentiation by expanding the company’s market reach. Such generic strategy requires that unique products should be offered to different market segments, which the company reaches through market development. (Meyer, P. 2017).
Trellian (2012) concentrating on product or service development is an essential aspectof organizational growth, but this those not gives the organization a clear view to plot
its long team future goals and objectives. In the year 2012, Apple was voted to be thenumber one marketer by CMO award of marketing excellence and for the proceedingyears Apple maintain its position of being the best marketer. Looking back at 1977when the company was incorporated one of it investor with the name Mike Markkulacreated a three point marketing philosophy, amazingly 35years letter the companystill manage to use it and gain strong marketing position and customer loyalty. Thethree-point philosophy includes.1-
Empathy: To understand existing and potential customers better than any othercompany.2-
Focus: To eliminate the irrelevant matters and focus on significantopportunities.3-
Impute: To present its product in a professional and creative manner there byimputing the great desired quality because people do juge book by its cover.They company believe that even if they have the best quality product with themost amazing and useful features but if it is presented in a slipshod way,customers will perceived it as slipshod.The company uses this three-point philosophy
over the years to become the world’s
most valuable company and one of the world most valuable brand as measured bymarket capitalization
(Bajarin, B. (June 2011). Why Apple Has a Strong Competitive Advantage. Retrieved from,
https://techpinions.com/apples-competitive-advantage/5
Villing, T. (October 2011). THE GENIUS OF STEVE JOBS: UNDERSTANDING MARKETING'S 4 P'S. Retrieved from,
https://villing.com/articles/steve-jobs/
Bajarin, T. (April 2017). Learning this 1 thing helped me understand Apple’s Strategy. Retrieved from,
http://time.com/4723389/apple-strategy-iphone-ipad-apple-tv/
Dial, M. (September, 2014). Apple brand marketing strategy – What should we really learn from Apple? Retrieved from,
http://minterdial.com/2014/09/apple-brand-marketing-strategy/
(Richardson, A. (April, 2008). Apple Computer Inc. Business References Services. Retrieved from,
https://www.loc.gov/rr/business/businesshistory/April/apple.html
Marketing. (n.d). Investopedia. Retrieved from, https://www.investopedia.com/terms/m/marketing.asp
Meyer. P., (January 29th, 2017). Apple’s Generic Strategy & Intensive Growth Strategies. Panmore Institute. Retrieved from,
http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies

RELATED

Remitly case study. Design a Go to marketing strategy - Marketing - Go to Marketing Strtegy

1084 words - 5 pages they do, what medium they prefer. What banks do they have their accounts in. Why do they transfer the money? Whom do they transfer money? What problems do they face while transferring? What ease they want while transferring? Etc. A series of questions can be asked to them or a survey can be taken to find out the answers of the questions mentioned above. And a qualitative analysis can be done, and it will help us to evaluate the market better and

Business Studies Marketing Strategy

572 words - 3 pages The marketing mix is a recipe for effective marketing. Using the marketing mix when planning the marketing for a product allows for a consistent approach.Getting a good balance of the 4 Ps will mean an effective marketing campaign.The main pricing strategies areCompetitive pricingCost plus pricingPenetration PricingPrice skimmingDestroyer pricingPrice discriminationCOST PLUS PRICINGThis is the simplest pricing strategy and is aimed at ensuring

Business analysis and marketing strategy - Canine behaviour - Essay Assignment

4203 words - 17 pages Bishop Burton College Business analysis and marketing strategy FdSc Canine behaviour and training Module: Management of the enterprise Module Code: 93827 Student number: 20129216 Tutor: Lynda Taylor 13th January 2016 Contents List of tables 1.0 Introduction Page 1 2.0 Analytical tools Page 2 2.1 SWOT analysis Page 3 2.2 PESTLE Page 4 3.0 Marketing Page 6 3.1

Apple versus Samsung: The Battle for Supremacy Heats Up - Tiffin Global Marketing - Case Study

1045 words - 5 pages global marketing strategy Samsung’s global marketing strategy has enabled it to compete against Apple because it heavily invest into marketing. Furthermore, the type of mixed marketing they utilize is their edge. in 2013, Apple CEO Tim Cook unveiled the iPhone 5 and simultaneously Samsung marketing executives were live streaming the event. The executives focused of real-time reactions to Cook’s remarks via blogs and social media sites. As the data

Marketing Management And Strategy For Myer Comapny. Nick HSU

4034 words - 17 pages 1.0 INTRODUCTIONThe following report describes and analyses Myer's generic and distinctive marketing strategies, as well as providing accurate industry, competitor, market, and SWOT analysis'. Evaluation of Myers' marketing strategy is conducted, thus analyzing the strengths and weaknesses of the strategy. Finally the report recommends possible future courses of actions available to Myer, in order to improve profits and prevent mistakes in the

JB Hi-Fi Demand Forecast and Pricing Strategy - Marketing - Report

2501 words - 11 pages -solving qualities. (Philip Kotler, 2016) Figure 3 – The Services Marketing Triangle 1.3 PRICING STRATEGY Price is one component of marketing mix that generates revenue for any business. Success of a product is contingent on its pricing. Set the price too high, and the consumers will not be able to buy the product or set it too low and the business won’t make profits. Some companies sell products with a higher price tag representing brand value while

Customer-Driven Marketing Strategy Of Titan (Watch Division)

2139 words - 9 pages Customer-Driven Marketing Strategy of Titan (Watch Division)IntroductionThe company we have chosen to analyze in our assignment is the world's fifth largest wrist watch manufacturer and India's leading producer of watches, Titan. This assignment tells us briefly what Titan actually is, its customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the various market

term project of marketing strategy - global business management 1 st semester - essay

405 words - 2 pages different parts of US, India and Mexico. Demographic: More focus will be on India because the competitor is limited such as Pizza hut and Domino’s pizza and concentrated on Y Generation (Age group between 18 -29). Psychographic: People started to depend on fast food which increases the high demand for pizza in daily life. It also provides sports bar facilities away from family atmosphere. Behavioral: Special deal for families Pricing strategy: customers

analysing the marketing strategy about GM educational center - MBA - Assignment

1269 words - 6 pages Contents 1. Introduction ........................................................................................................................................ 2 1.1 Current Mission ............................................................................................................................ 2 1.2 SWOT Analysis on G-Link

3501 management with the marketing strategy - university of birmingham - assignment

538 words - 3 pages What are the features of mergers and acquisitions? Advantage and disadvantage Mergers - also known as mergers and acquisitions - refer to the merger of two or more independent companies to form a single business, with the dominant company typically absorbing one or more companies. Acquisition - A company that buys or controls the assets or assets of another company's stock or assets in cash or securities. Mergers and acquisitions - refers to the

Atlantic Computer Case Analysis - Strategic Marketing - Case Analysis

1880 words - 8 pages charge the customer for the hardware and include PESA software for free. While this pricing strategy sounds beneficial for customers looking to obtain cost-effective servers, this low-price option will fail to capture the value of the product they are attempting to sell. In the case, it states that Research and Development are approximately $2 million. Regarding the calculations for the different price models, offering the PESA tool for free to

MARKS AND SPENCER MARKETING ANALYSIS - Sunderland - Assiggments

3678 words - 15 pages current marketing strategy, and position in the market. This report will also propose recommendations for improving the actual situation in the market. TABLE OF CONTENTS EXECUTIVE SUMMARY 1 TABLE OF CONTENTS 2 1.0 INTRODUCTION 3 2.0 4P’S OF MARKS AND SPENCER 3 2.1 PRODUCTS 4 2.2 PRICE 4 2.3 PROMOTION 5 2.4 PLACE 5 3.0 PESTEL 5 3.1 POLITICAL FACTORS 6 3.2 ECONOMICAL FACTORS 7 3.3 SOCIOLOGICAL FACTORS 7 3.4 TECHNOLOGICAL FACTORS 8 3.5 ENVIRONMENTAL

LOUIS VUITTON MARKETING ANALYSIS - Business Studies - essay

766 words - 4 pages HAFSA. 10JP. BUSINESS STUDIES. MS KHAN. LOUIS VUITTON ¬ A MARKETING ANALYSIS Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It holds on to its own brand spirits and do things which are different from any other one .The various strategies of LV are as follows:- Price Strategy The most important strategy is price strategy. The prices of Louis Vuitton

Zara Case Study for Marketing Management class. - Lakeland University/Marketing Management - Essay

1139 words - 5 pages To: G. Bernard Yevin, CMO From: Joey McNaught Subject: Case 3: Marketing Excellence: ZARA (Pages 552 - 553) Date: April 7, 2019 Background Located in Spain, Zara has been Europe’s leading apparel retailer for a number of years. Their ability to provide consumers with current, high fashion styles at reasonable prices. Zara’s overarching strategy is currently achieving growth through diversification with vertical integrations. This strategy

An in-depth look at Coach, Inc. - Marketing - Case Study

1304 words - 6 pages Running Head: COACH INC. CASE STUDY 1 COACH INC. CASE STUDY 7 COACH INC. CASE STUDY Name Date Coach’s Case Study Coach’s strategy to grow the business Their strategy focused on meeting quality and styling of their competitors while at the same beating them in pricing by over 50 percent (Gamble & Eastburn, 2012). This yielded them competitive advantage in capturing average income earners with a desire of luxury taste and also rich consumers