Fab India Case Writeup Essay

5577 words - 23 pages


John Bissell, the founder of Fabindia was a Connecticut native who went to India in 1958 on a Ford Foundation- Sponsored Program to advise the government- run central cottage industries corporation (CCIC). He saw an entrepreneurial opportunities to bridge the gap between the weavers' talent & skills and market knowledge or ability to access consumers. He also liked India and wanted to help the rural poor there. When asked why he kept coming back to India, he had remarked," there is heart in India."

Fab India was founded in 1960 with a mission to provide work and employment to�India's skilled rural artisans and to protect ...view middle of the document...

Rapid scale-up would require more�qualified personnel�and formalization in organization. Absence of organized retail sector in�India�has lead to shortage of qualified personnel.

New retail chains�like Pantaloon, Trend Ltd, Shoppers World, ITC have entered in garments sector posing potential threat to Fabindia. 70% of Fabindia's revenue are generated from garments. Small players like, privately owned Anokhi, Govt. owned Khadi, State Govt owned Phullkari, Rajasthali, Chunari etc have also expanded and opened their shops in major cities of�India.

New product lines�were introduced and have shown positive results. In last two years organics and body care revenue has seen a growth of 100 times.

Increasing number of shops will require more investments due to�increasing rental�and property rates. Another major challenge for Fabindia could be capital for expansion. For desired exponential growth Fabindia may require�additional external capital.

Supply chain�of Fabindia is based on trust with uncertainty of supplies from its rural suppliers. Estimate of supply has always problem for Fabindia.



Indian Economy

1960- Incorporation�in Delhi

1976- First retail store in GK

1977- Contemporaries design

1981- Introduction of garments

1992- Liaison�with Habitat ends

1994- Second store opens in Delhi

1999- William Bissell becomes MD

2003- Vision�Plan I�originates

2004- Goes online

2005- Vision Plan II�is born

2006- Garments make 70% revenue

Post 1947- Gov. supports socialism & nationalism

1957- Gov. sets up KVIC

1990- Fiscal deficit reaches 8.5%

1991- Indian economy�opens up

2006- 8% economic growth

2006- Gov. allows foreign single�brand outlets


Founded By: John Bissell to develop market for hand-woven products, Provide rural employment,

Incorporated in 1960 in�Delhi to�export upholstery fabric By 1965, revenues of Rs.�2 million due to: A S Khera, supplier of hand-woven rugs etc from Panipat

Habitat,�major�UK buyer of�Fabindia Panipat products

1974 - Fabindia's first retail store�in Greater Kailash with ad-hoc merchandising

1977-Featured contemporary design to attract consumers and designers

Garments were introduced in 1980s after John Bissell�got khadi shirts made for himself�

Habitat was acquired in 1992 and Fabindia could no longer continue selling to it

John Bissell dies in 1998, passing the�baton to son William Bissell who becomes MD in 1999


End of license raj, and�liberalization gave textiles duty concessions on machine imports

William's vision included expansion, depending less�on exports and setting up�retail operations

India saw robust economic growth, change in consumer patterns and growth of middle class by 2006

2003 - the birth of Vision Plan I

Planned to grow to�revenues of Rs.�1 b�from Rs. 360 m�in...

Other Essays On Fab India Case Writeup

Phineas And Gene A Comparitive Essay

1538 words - 7 pages Phineas and Gene: A Comparative Study Throughout the story, Phineas and Gene, the two main characters, showed a number of contrasting traits. Phineas was a confident, non competitive, naive, irresponsible, and unintelligent person throughout the story, whereas Gene, Phineas' roommate, was insecure, competitive, mature, responsible, and intelligent throughout the story.Phineas had a confident nature in everything he did. As Phineas and Gene first

Mafia Essay

2008 words - 9 pages , the witnesses had vanished. Case by case, Madden's reputation grew. While at a dance, he was distracted by a beautiful woman, and was quickly surrounded by eleven men which proceeded to shoot him 6 times. He lived, but refused to tell police which gang had hurt him. Mysteriously enough, within a week, the three leaders of the guilty gang were murdered. Owney was also associated with Arnold Rothstein, who in the process of denying his father and the

Baseball Strike

1354 words - 6 pages GAME OVER! "I don't like it. People won't be able to come to these games anymore, and I don't like that". A sad nine - year - old fan voices his concerns on the 1994 major League Baseball strike. The '94 baseball season has come to an abrupt end. Players have ceased play because they feel they are being treated unfairly with the owner's plan to impose a salary cap. Owners are finding it difficult to come to terms with their own disagreements

Worst experience

299 words - 2 pages I wanted to lie down and cry. When I got home from the student/teacher/parent conference in fifth grade my mind was in shambles. After I had done everything possible to pass math, my fifth grade teacher was actually telling my Parents about my alleged poor effort. Poor effort? Didn't I do every homework assignment? Didn't I study every night and miss my favorite television show "Full house"? From an early age, I had been taught that grades are

Multinational Companies

2058 words - 9 pages anyhow (Infant formula Fact Sheet). Corporations such as Nestle were also found guilty of bribing doctors to recommend the product to patients (Macdonald, June 6).         The case with infant formula is a classic example of a multinational company's total disregard for human life. By breaking the law, they showed the world that they cannot be trusted and that they only care about maximizing profit. Nestle used aggressive marketing tactics

Middle Adulthood 2

675 words - 3 pages The Dictionary of Social Work roughly defines middle adulthood as the period between forty-five and sixty-four years of age. There are four main tasks in this stage. They include meeting intimacy and family needs, satisfying achievement needs, taking care of elderly parents, and coping with end of life issues. Erikson identifies the need for achievement during midlife, which fits into his stage of generativity vs. stagnation. Success in adulthood

Political socialization

461 words - 2 pages Political Socialization There are many ways that our ideas are shaped and influenced as we grow up. This process by which we develop certain ways of thinking is called political socialization. There are three main influences which change and shape us being, the family, the mass media, and formal education.The family definitely has the greatest impact on us as we grow. This is primarily because ever since the beginning of childhood we are exposed

Procrastination and regrets

533 words - 3 pages about doing is their homework. Many students, when given long-term assignments, put it off until the week or maybe even the night before the assignment is due. This type of procrastinator will wondering to themselves, "Why didn't I do it earlier?" It's often the case that these students miss class frequently and don't use their class time wisely.Likewise, some college students enjoy partying much more than studying. These procrastinators

Frank o haras the day lady die

398 words - 2 pages In his poem, "The Day Lady Died", Frank O'Hara refrains from using all the conventional patterns of elegiac poetry. Instead of the common reflection of grief, utilizing tragic laments and a recount of greatness now gone, O'Hara's seemingly ordinary poem very subtly evokes a sense of loss. At first, O'Hara's poem appears to be the account of a very typical day. His classic "I do this and I do that" style, accompanied by the simplistic description

The best way to make cappuccin

395 words - 2 pages The best way to make cappuccino is to do it yourself. Do not rely on the abilities of a coffee shop or a restaurant chain to create your perfect drink. Shops like Bernie's and the Gourmet Bean will not have the time to make your cappuccino individually because their goal is to stick with one recipe and mass produce it. These chain shops may have a larger variety to offer, but if quality and perfection are what are what you crave, your best bet is

The Use Of The Internet In Mar

1245 words - 5 pages Computing (IT)- essay by matthew foote Will the internet keep the U.K competitive in a world market, in terms of industry? Recently there has been emphasis for electronic business. Judging by IBM's recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM 's portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the

Similar Papers

Persuasive Essay Gay And Lesbi

623 words - 3 pages Persuasive Essay - Gay and Lesbian Rights "If anyone says, 'I love God,' yet hates his brother, he is a liar. For anyone who does not love his brother, whom he has seen cannot love God, whom he has not seen," John 4:20. So, why do heterosexual people hate homosexuals? They are ordinary people with a different lifestyle who would simply like to be treated with respect. Many organized religions believe that a 'gay' lifestyle is wrong. But, if

Mark Mcgwire Vs Sammy Sosa Essay

1206 words - 5 pages Although a lot of people play baseball two names that come to mind are Mark McGwire and Sammy Sosa. McGwire and Sosa are very good hitters but are also so very different hitters. McGwire and Sosa are very great athletes who share apart of baseball history. McGwire and Sosa are good players but off the field they are very charitable individuals. McGwire and Sosa have many similarities and differences. IT is hard to compare Mark McGwire and

Master And Slave. An Analysis

495 words - 2 pages Each of the characters in The Tempest finds themselves in bondage. However, by the end of the story, the same characters are set free from whatever enslaves them. A few characters one can see enslaved are Prospero, Miranda, Ariel, and Caliban.Prospero is in bondage to his magic. Since his exile by his brother from his dukedom in Milan, he has had but a few books to help pass the twelve long years. During this time, he becomes very proficient in

Methods Of Therapy Essay

2480 words - 10 pages this is not the case. If I needed to seek help for something, I would have a hard time admitting it to a psychiatrist, let alone to a complete stranger. Another disadvantage is more obvious if we think of couple or family therapy. When help is needed because of trouble at home, I agree that in order to solve it, you must first talk it out. This is why we have such counselors. One of the problems that can arise is that members of the family might