Glo Bus Simulation Essay

1623 words - 7 pages

The D Company Final Presentation.The D Company is a camera manufacturing company started 13 years ago by three young entrepreneurs. The head office of the company is located in San Jose California and has three manufacturing facilities at Seattle for USA, Canada and Latin America, Frankfurt for Europe and Africa and Taiwan for Asia Pacific.Mission, Goals and Objectives:The Mission of the company is to produce world-class cameras marketed all over the world, produced at most optimum cost using best manufacturing practices, giving value for money to its customers and maximizing yield for its investors.The Strategic Goals of the company are:1. To be among first five camera producers in a ...view middle of the document...

We also kept a provision for Technical support and advertisement. The numbers of stores chains in each of the regions along with average price, special promos conducted, Discounts offered and warranty given are tabulated in Table no 2.Results:Following results are obtained from year 6 to 13.Total Production cost and Unit Production Cost:Table no 3 shows Total production cost as well as the unit production cost from year six to year 13. The average total production cost for Entry-level camera is $ 74656.38 while unit cost for entry-level camera is $121.69. The Total average cost of production for multiple features camera is $ 60923.25 while its unit production cost is $273.40. Chart no 1 shows the changes in the over all production cost of the cameras. The cost of Production of entry-level cameras has increased over last three years while the total cost of production of multiple features camera has fallen between years 7 to 10 but in last three years that too has shown an upward trend. The unit production cost of an entry-level camera has remained constant over the years while for multiple features there are fluctuations.Competitive efforts made in last three years:Table no. 4 shows the competitive efforts made in all the regions for last three years that's year 11 to year 13. There is decline in the technical support budget as well as in the advertising budget, which perhaps has lead to a poor performance in terms of market share of both entry level as well as multifeatured cameras. Market share of entry-level cameras is a ranging between 3. 8 % to 9.8% across all the regions, over years 11 to 13. The market share for multiple featured camera is slightly better.Profit Generated:The profit generated for entry-level cameras for the years six to thirteen are shown in Table no. 5 and for multifeature cameras in table no. 6. There is a decline in the profit generated by entry level cameras across all the regions as well as in total (Chart 3). Profit generation is better for multiple featured camera as suggested by chart no 4. Where total profit has gone up in last three years mostly owing to a better profit making in North America.Financial Performance:The financial performance of the company over the years six t thirteen is shown in table no 7. The data includes Revenue generated over the years, Earning per share, Return on Investment and Stock Prices. Chart 5 shows that there has been a decline in the revenues generated. Charts 6 to 8 all show a decline in Earnings per Share, Return on Equity and Stock Prices suggesting a poor financial performance by the company.Credit Rating and Image rating of the company:Table no 8 shows the credit rating, Image rating and the Investor confidence index. The credit rating of the company has been ranging from B+ to A+. The best in industry score is 20 while the overall credit rating is 20.The image rating is 59 with best in industry and overall rating being 20. The investor confidence index is fair as compared to...

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