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Leadership Style, How To Lead During Difficult Times Ross Essay

486 words - 2 pages

Part A: (3 slides max, 14pt min font) Specifically, in this assignment you asked to take each step of the human-centric design process and (i) describe the logic and key elements of each step as discussed in class, (ii) provide a specific example of how tools from each step can be applied to a single actual innovation opportunity in your team/business unit/organization and (c) explain how using this process can be more effective in your line of work.
My business unit develops set-top box products which are highly competitive and customer centric. Every customer wants customized products to target different geographic regions. For every product we start with a “?” phase where we define the design challenge based on the customer requirements. But from there we directly go to brainstorming phase (skip connect & focus) followed by testing and implementing the selected design ideas. Most people don’t feel inclusive and feel that their opinions don’t matter. By following this process we can have more inclusion & insights to the design problem. In the current process we assume customers know what they want but in reality it’s not the case. They keep changing their requirements as they get more clarity in what they want but that means its $$$ R&D loss for us. If we can practice more connect and focus it will help us to understand if there is any flaw in the customer requirements, so we can...

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