Marketing Plan For Mc Bride Financial Services

824 words - 4 pages

Marketing Plan for McBride Financial Services"McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology" (Apollo Group, 2005). Currently McBride is operating in five states including Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride Financial services wants to be a one-stop mortgage provider by offering the most efficient and effective processing of mortgage applications from inception to closing.One of McBride's goals is to achieve financials break-even within six months of commencing operations. In order to accomplish this goal, a comprehensive and effective marketing plan will be a key goal. The most import ...view middle of the document...

With that said, McBride must use local media to create exposure in their market while promoting their business. A good place to start would be local realtors. Being able to partner with a few realtors and have them suggest McBride Financial Services as a trusted mortgage company will be an effective marketing tool. Other local media outlets McBride can take advantage of would be local television stations, newspapers, and radio. Along with these media advertisements, McBride can advertise on billboards as well as local stores and establishments.Another trend in media advertising is the ever growing popularity of online advertising. Since McBride Financial Services offers online services, it only makes sense to advertise in the online environment. The tricky part for online advertising for McBride is determining where and how to use the online environment effectively since McBride is only operating in a handful of states. With that said, one of the biggest advantages of online advertising is the ability to target a specific audience. The most popular form of online advertising is "search advertising," and makes up 50% of all online advertisements. "Search advertising relates to keyword based search engine optimization and paid advertising via pay per click campaigns" ("What is online advertising," 2001). When searching for mortgage companies, the search advertising method may be a very effective campaign.So far most of the emphasis for the marketing plan has been placed...


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