Essay On Marketing

560 words - 3 pages

1) Describe product/service ?delightful coffee shop.There are always the same coffees on the market and we decided to change.2) What is the most important feature of our product/service ?we offer different styles of coffee to the people. photo is captured by acamera. The picture is edited and then printed on a cup of latte through a specialized latteprinter. The process takes approximately five minutes.3) What makes our product different than other product in the market?-this service will be different from the regular coffees.we will have latte machines that print various pictures onto their customer's coffee drinks and we want to provide different colors of coffee.4) Who are the our potential customers?Potential customers are people who are looking for innovation and all coffee lovers are our potential customers.And couple can want to purchase latte for photo5) How large market is ?In 2012,Turkey had 600 million Euro turnover in this sector.Approximate %80 of people drink coffee and and %7 of people drink coffee in the coffee shop.People consum 200.000 tonne in coffee shops6) How is the trend of market ?coffee market are increasing day by day.There are many different brands in this sector.7) Which price we are going to sell this product/service ?latte:6 tl coffee 5 tl (medium bottle)8) When we do this business what information, skill and tool ; we can need:skill:İnformation:he/she should manage workplace well and they should know how to use that machine and how to make colourful coffeeEquipment:coffee machines,coffee bean and coloring powder9) Where we're going to do this business?crowded parts of the cities,shopping centers or place where close to highway10) Who can help us to start ?skilled employee,people who have worked in this sector before,business owners who do same business abroad11)200.000 tl12)140.000 tl13)30.000 tl14) What are the risks of this business idea ?may be people dont like color of coffee,customer don't come to our shop as we expected.Other risk that Ministry of Health doesn't allow to sell colourful coffee15) What should we do to improve this business idea in terms of Marketing and Planning ?marketing research can be done,consulted the people who have coffee shop,got adviced some personsCan be tv advertising,


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