Commercialization Of "Right Start" Breakfast Cereal

1432 words - 6 pages

The product "Right Start" will be introduced to the market by a program aimed at establishing, maintaining, and expanding on a customer base through the use of elaborate product promotion, marketing, and sales promotion. This scheme will involve the segmentation of the total market for the identification of a primary target market so as to direct promotion and marketing towards a specific audience, the differentiation of the product "Right Start" breakfast cereal from the pre-existing products of competitors of "Let's Go", the use of product promotion, advertising/ marketing, and sales promotion, and the consideration of any legal and ethical issues facing the commercialisation / hea ...view middle of the document...

Promotion will occur based on the primary target market and will convey "Right Start" as a healthy breakfast cereal that has a positive impact on health and weight. (Depiction of "Right Start" as being high in fibre, essential trace minerals, proteins, and vitamins, whilst being low in cholesterol)Through the utilization of Product Differentiation, "Right Start" will be distinguished and ultimately made to appear superior to the products of competitors, which will in turn increase the sales potential of the product. This product differentiation will involve a large focus on the presentation of the product: careful consideration of box shape and size, as well as the use of distinctive branding, symbols, logos, and colours (The use of a soft pink, white and red colour scheme to achieve both effective differentiation and enhancement as a feminine product). "Right Start" will also be promoted as a convenient breakfast cereal choice, so as to attract busy consumers or those who are concerned with the relative ease in the preparation of the cereal- achieved by the cereal being packaged in a large, resealable zip lock bag containing a scooping cup. The product will be further differentiated from competitor products through the adoption of an "organic" ideology that involves using only organic ingredients over genetically modified equivalents and the use of a heart foundation approval logo. (Differentiates "Right Start" as a healthy breakfast cereal choice that benefits heart health). Through the consideration of branding and presentation, symbols, logos and colours, in conjunction with a convenience and organic ingredients based ideology, "Right Start" will gain competitive advantage within its primary target market. "Right Start" by "Let's Go" will be promoted through the use of a promotion mix with the aim of attracting new customers, reinforcing product image to increase loyalty and for the encouragement of continued consumerism. A large focus will be placed on advertising, in which said advertisement of the product "Right Start" will be distributed through a range of media mediums, these being radio, television, and newspapers. However, the main media medium that is to be used is broadcast television, as this will allow "Let's Go" to target specific psychographic profiles through the use of advertising during certain programmes that have relevance to the product, such as health and fitness based television programmes. Advertising through the internet as a medium would involve the creation of several social media accounts, as well as a content rich website, through which product awareness within the market would be increased by competitions and giveaways, email and article marketing, as well as allowing consumer feedback, so as to create an effective online presence and a sense of high service that competitors would otherwise be unable to achieve. Such a large focus on internet marketing is based on statistics which suggest that 70% of consum...


Essay On Breakfast foods

508 words - 3 pages breakfast. I have to decide whether or not I want cold cereal, hot cereal or the artery clotting foods.One of the quickest and most popular breakfast foods is cold cereal. There's a wide selection and various name brands to choose from. For people with a sweet tooth the choice is plentiful. If a person is a health conscious eater then there is Honey Bunches of Oats. People can spruce up their bowl of cereal by adding a banana or strawberries, but

hoplessness in waiting for godot - school - essay

897 words - 4 pages healthy lifestyle and that the most important meal of the day was breakfast. His vision changed the way the world regards breakfast and food. His belief in the health benefits of a grain-based diet and the importance of the breakfast meal have since been confirmed through research conducted by renowned nutrition experts. As of today, Kellogg’s is the number one cereal brand world-wide and remains committed to the philosophy of its founder (Will Keith

Arnotts marketing plan Assignment

511 words - 3 pages Free Australian Ingredients 2. Very small market share outside Australia 3. A number of expensive products available in the market Opportunity 1. Expand foot print in all countries currently present 2. Can increase fortified products 3. Can easily expand to the cereal and breakfast segment 4. Cookies is another category to enter Threats 1. Strong competition from Kraft in all the markets where Arnott's is present 2. Entry of international companies

The study of the impact that students have on school breakfast participation - Gov - Gov

1775 words - 8 pages /Other- Resources/Food-and-Nutrition/National-School-Lunch-Program/School-Breakfast-Program • School breakfast. (1979). Washington, D.C.: Options in Education. • School breakfast: An easy solution, a healthy start. (1993). Madison, WI: Wisconsin Dept. of Public Instruction. • Breakfast after the Bell to Help Students Who Go Hungry. (2017, March 1). Daily Herald (Arlington Heights, IL). Retrieved December 7, 2018, from

Kellogg's Case Study

2605 words - 11 pages over 31,000 people worldwide. Its products are manufactured in 18 countries and sold in over 180 countries. Kellogg's well known cereal brands include Coco Pops®, Rice Krispies®, Crunchy Nut® and Special K®. With a 37% market share of the value of the UK's breakfast cereal market, Kellogg's has a wide range of products including 25 brands of cereals, cereal bars, and snacks.The food manufacturing sector is highly competitive, with

Loguc Test Review for the unit 2 test in Mr. Arocke's class - St. Augustine S.S. U Philosophy - Review For Test

1649 words - 7 pages claims that a specific brand of cereal is the best way to start the day because athlete Michael Jordan says that it is what he eats every day for breakfast. Red Herring: In literature, a red herring is an argument or subject that is introduced to divert attention from the real issue or problem. Red herrings are more common in persuasive writing and speech than in fiction. For example, when your mom gets your phone bill and you have gone over the

Breakfast Club

562 words - 3 pages The Breakfast Club 1 Over the weekend, I watched The Breakfast Club directed by Oliver Stone. It had a great cast, which included famous actors such as Molly Ringwald, Emilio Estevez, Judd Nelson, Anthony Michael Hall, and Alley Sheedy. Each actor and actress had his or her own personality in this movie. Because of this great cast and the role each one played, I found this movie to be sensational. From what I was told about this movie

Personal Narrative about my first days of school - School - Essay

716 words - 3 pages Free a small kid I always wanted to be with my mom and the thought of not being with my mom scared me. So after a bowl of cereal and a cookie it was time to go. My mom said I looked at the digital alarm clock I had and it said 7:00 AM at this point I was getting more and more nervous the closer we got. I have always walked by it but never thought I would be going there myself. When we got there we were introduced to the principal and he asked for my

OH BABY! - english 111 - research paper

603 words - 3 pages television show staring at me. I will never forget the morning of November 9th, 2008. The universe was whispering, "Pattie, it's your time." I got up, made breakfast, and began my day. Not knowing on this day, I would start my lifelong journey as a mom. Even though It was a day before my due date, I didn't take it easy; I kicked it up a notch! I ran, jumped, skipped, and hopped around. I was trying to start my labor naturally. I ate spicy food

Ethically Responsible News Reporting

1243 words - 5 pages bias and should remain neutral in all circumstances. This way, they are able to bring the actual truth about the condition of society to the forefront of the public's awareness, and expose potential problems of social injustice and initiating actions that would start the process of solving the problems.News reporting does have an objective reporting side to it initially however ethical agendas often vary. For example, reporters during the Vietnam

Steps to take when planning to eat healthier with back up evidence. - Berea college - Research paper

1731 words - 7 pages because it seems more convenient for me due to the lack of time I have to get the healthier option. The behavior I have chosen that I would like to change is my eating habits. I do not believe that as of right now I have what would be considered a healthy diet. At this point in my life I feel that it is crucial to have a good diet because without it I can cause me to become more stressed and tired than I need to be. Being in college as it is will

is technology hurting or benefiting our society - english 101s - essay

1160 words - 5 pages the renaissance period, technology was opposed, as the church believed that technology would oppose the beliefs of god. Well they were right. Technology isn’t just computers or TV’s, its engineering science. And in Science, “Our goal is to progress and understand everything there is to understand about us, our planet and beyond”.(Murray 241) However, the way we understand and experience this concept the most is that its just to make our lives

This Is A Screenplay That My Friend Gave Me. Love It!!

7950 words - 32 pages stripes then layout on the floor with a flower in your hand when a crowd of people come stand up and walk like a zombie! 278. Grab a bowl, spoon, milk, and cereal. Eat it right there and tell them you'll pay when your done. 279. Stand on the conveyer belt when your checking out and walk like its a treadmill... then ask for a speed increase 280. Wrap yourself in toilet paper rolls and pretend to be a mummy looking for your wife, Cleopatra 281

A short story on murder and drugs

3235 words - 13 pages Free tried to hide that she was disappointed in my silence. Mom sighed. “Alright. I’ll go get some.” As she began trotting out of the room, slippers squeaking on the wooden floor, I could see her hands shaking at her sides. She stopped in place at my door. “The table is already set.” Her voice was emotionless. “Feel free to have breakfast.” She glanced at me, then faded into the darkness of the hallway outside my room. I closed my eyes. The fluffiness of

Science Fiction Story About A Kid Being Abducted And Never Seen Again

1635 words - 7 pages Free job; he was never late, and never called out sick!About ten minutes had passed, and Mrs. Garbini yelled up the stairs once more, "R.J. come on down; your breakfast is getting cold. Thinking that her son would be coming down in just a minute, she decided to go and take her shower. She wanted to get an early start today; she had a ton of things to do, and no time to waste.When she got out of the shower, she went downstairs to clean the dishes from