Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country.
Three major cross-cultural differences that a business will need to take into consideration during the expansion into China are the language, labor and legal differences. In regards to language, written, oral and body language will need to be taken into consideration. Written language could refer to the actual translation and meaning, and formalities in writing (ways to address your specific audience without offending them). Especially in China, where there are multiple variations of the Chinese languages, Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect), Yue (Cantonese), Wu (Shanghainese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects, and additional minority languages (CIA, 2012),we need to ensure that our translations are in line with the correct Chinese language of our audience. The level and quality of your interpre...