Table of Content1. Introduction 21.1. Problem outline 21.2. Objective of the assignment 21.3. Data collection methods and information sources 22. Executive Summary 32.1. Mision 43. Company summary 53.1. History 53.2. Market positron 54. Services 64.1. Service descriptions 64.2. Fulfillment 74.3. Future services 85. Market analysis 95.1. Customers and Target Markets 95.2. Service Business Analysis 105.2.1. Business Participants 105.2.1.1. Access services 105.2.1.2. ISPs face challenges 115.2.1.3. Broad access becomes more prevalent 115.2.2. Competition and Buying Patterns 125.2.3. Main Competitors 135.2.4. Risks 146. Strategy 166.1. Competitive Advantages 166.2. Marketing Plan 176.2 ...view middle of the document...
[2])2. Executive SummaryXxx s.r.o. (Xxx) is an Internet Service Provider (ISP) based in Brno with infrastructure at many Czech cities. The company offers the following services to its customers:High bandwidth Internet access (up to 1 Gbps).Voice services (IP based)Hosting servicesVPN (Virtual Private Network)Xxx is a company driven to provide customers with a complete solution to their entire current and future Internet and private network needs. The company's customer base includes all residential consumers, small-medium-sized and big businesses.Xxx benefits from several strategic alliances by receiving very competitive pricing on most services, allowing the company to offer competitive pricing on its services to customers.Competitive threats come from other ISPs located in Czech market, including the following companies: Netbox, Czech Telecom, GTS Novera, Nextra, SkyNet, Karneval, UPC etc.. Most competitors offer solutions through wireless and DSL, but ignore fiber optics. With the rise of fibers optics sites, there is potential for Xxx to surpass its competitors. Because fiber optics has no limits at speed of data.Xxx has a management team with direct knowledge of the industry, extensive research experience, and unique administration skills.Projected revenues for 2005 through 2007 are 1.5 million, 4.5 million, and 7.5 million CZK, respectively. The company is seeking an investment of 1.5 million CZK. The company primarily needs capital to fund four areas of growth in the company:Increase personnel to handle sales, service, and development efforts.Increase marketing to assure future customers are aware of their offerings and aggressive pricing.Expand base of operations (using wholesale providers, partnerships, and other mechanisms) to include at least the top 10 Czech markets for Internet access.Perform research and development to bring new products to market (VVD - Voice, Video and Data through one connection). (lit. [3])2.1. MisionThe mission of Xxx is to provide customers with a complete solution to all their current and future Internet and private network needs.Xxx has established a reputation for quality work and plans to continue to enhance its image in the industry. The company seeks to become a well-known and respected provider of advanced network solutions by:Increasing service offerings.Increasing availability and accessibility to current and future customers.Creating innovative, unique, and cost-effective solutions to problems currently faced by customers. (lit. [3])3. Company summary3.1. HistoryWhile maintaining successful company activities on the telecommunications market, the company has undergone progressive development. At the beginning XXX dealt with constructing line routing and fibre optics.These activities, which were the basis for the company's foundation and which served significantly in its development, were further supplemented with transmission systems, low-current and power distribution in buildings and secur...
