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Internet Marketing Research Essay

421 words - 2 pages

When finds themselves on the Internet, they must realize that become a target market. There are marketers who can pinpoint your actions throughout the web. Just as easily you are able to find what you want on the Internet, the Internet is able personalize to you. The way that they do this is through the advertising banners that pop up every time you visit a site. If you have been on the Internet you have seen an advertisement banner. This is how websites make their money. Companies pay frequently visited websites post their advertisements so all ...view middle of the document...

The reason that this advertisement showed is because I often visit sites that relate to the music and movie industry. That shows how detailed technology can be. There are marketers that are on the Internet that are able to track your steps on the net and know what types of sites that you visit so they customize the advertisements according to you. The advetisement banner changed after I clicked on the first one. This one was a credit card offer. I spent about a month looking for credit cards on the net, so I frequently see those. If I were to pose a question regarding the effectiveness of these advertisements, it would be like a scale. For example, a question could be "Do you feel that the advertisement banners on websites encourage you to open them? 1 strongly agree all the way to 5 strongly disagree.This question if answered enough could be a good indication of the effectiveness of the banner. From there an Internet marketer could better target their market and improvise their advertisements. Personally I feel that the advertisements seen on web sites are a very effective tool in marketing. I find myself opening these advertisements even if it distracts me from my original destination. I have bought a couple of items due to the timeliness of these banners.

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